In India, silver ‘चांदी‘ isn’t just metal—it’s memory. For many, it conjures images of mothers’ old jewellery boxes, filled with anklets jingling softly, or tiny silver payals gifted as infants, worn until they barely fit. Silver has this way of holding onto stories and yet, somehow, it never quite reached the mainstream. It lingered on the edges, treasured in private, but rarely celebrated in the everyday.
With Quirksmith, the sister due- Divya and Pragya brought a fresh vision to this heritage. Their design philosophy, “अपने जज़्बात पहनिये“—or “Wear your emotions“—aims to let women carry their stories boldly. Each piece they craft is more than an accessory; it’s a statement, a personal emotion brought to life.
When scaling from in-person sales at flea markets to an online platform, Quirksmith needed a reliable digital payment solution to handle their growing volume of UPI transactions smoothly. That’s when they brought Razorpay on board.
The Online Leap: Finding a Payment Solution to Match The Digital Growth
Initially, Quirksmith’s primary payment collection mode was cash or UPI via QR codes, at flea markets—simple, straightforward, and well-suited to their early operations. But as they transitioned online, they increased their reach & sales multifold, and the need for a digital payment checkout emerged. Early payment providers they partnered with, successfully helped them collect payments but threw up other obstacles & operational problems along the way.
Customer complaints started surfacing, with many experiencing delays and payment issues, especially with UPI transactions. This wasn’t just a minor inconvenience; it threatened the seamless experience Quirksmith wanted for their online shoppers. The brand needed a stable, efficient solution to manage high UPI volumes without compromising on user experience.
From Cash Hassles and Payment Failures to Seamless UPI transactions
As one of the original few payment gateways to provide UPI as an option, Razorpay emerged as Quirksmith’s easy choice. Their goal was to improve their existing payment operations, counting on Razorpay’s tech prowess & brand awareness. This switch led to a significant drop in customer complaints and failed payments.
- Boosting Efficiency and Revenue
The strategic partnership between Razorpay and Quirksmith has been instrumental in driving significant growth. By leveraging Razorpay’s cutting-edge payment solutions, Quirksmith has been able to quickly build an online user base and ultimately achieve a 35% CAGR.
With Razorpay’s UPI Suite, Quirksmith saw a 4.95% uptick in their monthly payment success rate, ensuring smooth, hassle-free payments for their customers. Dynamic Routing reduced payment failures by directing transactions through the best networks available. Intent on mWeb improved mobile checkout success rates, while Dynamic QR made payments quick and easy with scan-and-pay convenience. Together, these features ensured a seamless experience for every customer.
- Clockwork Support
Razorpay’s responsive support team has been instrumental in Quirksmith’s seamless scaling. With proactive assistance and quick resolutions, they’ve ensured that Quirksmith’s online operations run without a hitch.
For Quirksmith, what started as a passion project has blossomed into a thriving business, with Razorpay playing a key role in that growth. Their journey is a true testament to the power of persistence, creativity, and the right partnerships. Adapting to new technologies and choosing the right support system can turn challenges into opportunities, helping entrepreneurs scale with confidence. As Quirksmith’s story shows, every step—no matter how small—brings you closer to transforming your passion into a successful business.
