“The organic way of living is getting popular every day as people learn to live sustainably, and in order for it to successfully transform our future, we need to embrace it in every aspect – not just limit it to food and personal care. Clothing is an important part of our lives, and the fashion industry significantly contributes to the world’s carbon footprint.” These are the words of Mr Salendra, the brainchild behind the brand “Ecentric“.

The company Ecentric makes comfortable, sustainable, and eco-friendly clothes for men and women with hemp fibre, which Mr Salendra calls a wonder plant. The brand builds the hemp fabric supply chain from the ground up.

Ecentric has one goal: to contribute to the environment and ecology and lessen carbon footprints.

Meet the Team

Ecentric- Hemp clothes online shopping

“The core philosophy of Ecentric is Svasmai Svalpam Samajay Sarvasvam (A little bit for yourself and everything for others!). We believe this could empower a sustainable future for all of us where we can contribute and be a part of the change we all wish to see.”

The team at Ecentric aims to bridge the affordability gap in the market and fast-track the adoption of sustainable fashion in India. Ecentric is on the journey to make this world a better place, and Razorpay Magic Checkout is proud to have them onboarded.

The Challenges

High Cart Abandonment Rate

More than 50% of Ecentric’s customers were abandoning their shopping carts during checkout, owing to a slow & complicated checkout process that required end shoppers to fill in multiple long forms in order to make a single purchase. This essentially meant:

  1. Lost revenue opportunity
  2. High customer acquisition cost

COD Orders Were a Challenge

Ecentric wanted their customers to choose from multiple payment options. However, COD orders turned out to be tricky. 18% of their COD orders were RTOed (returned back to origin), inevitably reducing the margin for the business.  

The Solutions

In an attempt to solve the challenges, Ecentric joined hands with Razorpay Magic Checkout. Here’s what Razorpay Magic Checkout offered:

5X Faster, One-Click Checkout

Razorpay Magic Checkout offered one-click checkout to Ecentric. Once Magic Checkout was enabled, customers no longer had to worry about completing multiple steps to place an order, and neither had to fill in long account creation forms. 

Magic Checkout automatically prefilled contact and delivery details for more than 25% of Ecentric’s shoppers, allowing them to complete their purchase 5X faster. This also meant fewer dropoffs.  

COD RTO Intelligence 

Magic Checkout’s proprietary RTO Intelligence algorithm analyzed each order for Ecentric and disabled the COD option for high-risk orders with a high propensity to RTO based on shoppers’ historic RTO patterns, address accuracy and hundreds of other parameters.  

Additionally, Magic Checkout’s RTO Protection helped Ecentric recover 100% of the shipping cost for any COD order that still got RTOed. 

The Impact 

Magic Checkout's impact

Mr Salendra on Razorpay Magic Checkout

Testimonial on Magic Checkout

Want to Improve Your Order Conversion Rate? We Can Help!

Ecentric’s journey so far is nothing short of inspiration, and we take pride in being a little part of their success story. If this success story has inspired you and you want your business growth to be similar to Ecentric, get in touch with the Razorpay Magic Checkout team now. Let us help you achieve your business goals! 

For more details on Razorpay Magic Checkout:

Email: magic-checkout@razorpay.com 

Website: https://razorpay.com/magic 

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    Author Rashmee Lahon

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