More than 60% of Indian consumers look for customer feedback online before making a purchase. Similarly, a customer’s experience at an offline store influences the way they feel about a business. Businesses hence need to have the ability to understand their customers’ sentiments accurately. This is where customer feedback comes into play, as it enables businesses to stay connected with their customers, improve their offerings, stay competitive and foster long-term customer relationships.

When businesses fail to gather and utilize customer feedback efficiently, it can lead to missed business opportunities, reduce reputation and slow down business growth.  All of this also could drive down revenue and customer retention. 

What Is Customer Feedback Collection?

Customer feedback collection is the process of gathering feedback from customers on their experience after an interaction with a business. This could be verbal, written or through a quick poll. This helps businesses get immediate feedback that can be used to improve their services and customer experiences.

Why Customer Feedback?

The right feedback provides valuable insights into customer experiences, preferences, and pain points, enabling businesses to make informed decisions and drive continuous improvement. Whether it’s a glowing testimonial or constructive critique, every piece of feedback is a valuable source of information that can help businesses thrive in today’s competitive market. Here are some ways feedback can aid your business.

1. Reputation Management

In this digital age, a company’s reputation can make or break its success. Online reviews and ratings are crucial in shaping public perception and influencing consumer decisions. By actively managing online feedback and addressing customer concerns promptly, you can safeguard your reputation and build trust with your target audience.

Customers are quick to engage and write a bad review if they do not like the service they receive. And the same stands true for exceptional and delightful service. Businesses hence need to stay proactive and manage their reputation.

2. Data-Driven Decision-Making

Data is the currency of the modern business landscape, and feedback is one of its most valuable forms. By harnessing customer feedback, businesses can gain valuable insights into market trends, consumer preferences, and areas for improvement. This data-driven approach empowers retailers to make informed decisions that drive growth and profitability.

For example, if a store owner decides to start a self-checkout counter, they can set it up and collect feedback from customers who use it over a week. This could help the business know about the valuable end-customer perspective and decide if the counter should be kept or removed. 

3. Building Brand Loyalty

By acting upon customer feedback, businesses can demonstrate their commitment to customer satisfaction and build lasting relationships with their clientele. From personalized experiences to tailored product offerings, feedback-driven initiatives can help businesses create loyal brand advocates, and gain traction on social media while improving revenue and business growth. 

RazorpayBillme can help you collect this and more using just the eBill you will send your customers after a purchase! 

eBill Powered Feedback Collection

With RazorpayBillme, businesses can seamlessly collect three types of feedback directly from the eBill. They can create a dedicated customer feedback collection section adjacent to the invoice part of the eBill.

What are the types of customer feedback that can be collected?

Here are some types of feedback that you can collect directly from the ebill:

  1. Experience Rating: Your customers can provide instant feedback on their shopping experience. You can even add follow-up questions to understand the issue faced or complaint, helping retailers identify areas for improvement and deliver exceptional service. 
  2. Google Reviews: RazorpayBillme makes it easy for satisfied customers to leave positive reviews on Google. This will boost your online reputation by pushing positive reviews to your Google business page and attract new business.
  3. NPS Feedback: By incorporating NPS, you can gauge customer loyalty and satisfaction levels, allowing you to take proactive measures to retain customers.

By leveraging the power of eBills, you can streamline the feedback collection process and gain valuable insights into customer satisfaction and sentiment. With our E-bill, you create a new communication channel to engage with customers, gather feedback, and drive business growth. Here, your customers can submit feedback with just a click on the eBill.

Routing Feedback for Effective Resolution

The key to effective feedback management lies in ensuring that the feedback reaches the right teams within the organization. By channelling customer feedback to the relevant departments—marketing, operations, or customer service—you can turn raw data into actionable insights that drive meaningful change and innovation. Additionally, This creates a sense of trust and belonging as customers recognize their feedback being actioned upon. For example, this enables customer feedback aimed at the in-store operations team to improve a customer’s in-store experience. 


In today’s competitive retail landscape, feedback is a strategic imperative. By listening to customers, acting upon their feedback, and utilizing innovative solutions like RazorpayBillme, you can stay ahead of the curve, drive customer satisfaction, and build a loyal customer base.


Write A Comment