“We’re simplifying the way India sells old phones.”

 Mandeep Manocha, Co-Founder & CEO, Cashify

Turning Used into Useful

Think back to your last phone upgrade. The excitement of unboxing the new device, the glossy finish, the speed. But then comes the inevitable question: What do I do with the old one? Toss it in a drawer? Try your luck on a classifieds site? Wait weeks for a buyer who may never show up?

That’s the exact problem Mandeep Manocha set out to solve.

He envisioned a world where selling your old phone was as easy—and safe—as buying a new one. No shady negotiations. No random calls. Just a clean, streamlined, trustworthy process that works for everyone.

And so, Cashify was started.

From humble beginnings as a small startup with a big idea, Cashify has grown into India’s go-to platform for selling old electronics—not just phones, but laptops, tablets, smartwatches, and more. With over 30+ offline stores, a solid pan-India presence, and millions of devices resold, they’ve turned second-hand tech into a first-class experience.

It’s not just about resale. It’s about rethinking ownership. Recycling with ease. Earning value back. And most importantly—giving India a smarter way to upgrade.

Selling Smart? Checkout Smarter–with Razorpay

When Cashify wanted to supercharge their checkout experience, they turned to Razorpay’s Cards stack—and the results were instant.

With advanced features like CVV-less payments and Dynamic Routing, Razorpay helped cut down every unnecessary step in the checkout flow. 

That means no more back-and-forths with bank pages, no CVV re-entry for saved cards, and no lost conversions due to clunky redirects. In fact, Razorpay’s card stack—with CVV-less payments and Dynamic Routing—boosted success rate by 3.19%, streamlined transactions, and eliminated friction across the customer journey.

Reinventing the Upgrade Journey—Together

From transforming the way India sells old electronics to streamlining every step of the payment process, Cashify’s journey is all about making things simpler, smarter, and more rewarding for customers. With Razorpay’s powerful checkout solutions backing their mission, they’re not just closing sales faster—they’re opening up a whole new era of hassle-free upgrades.

Because when selling smart meets paying smart, everybody wins.

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Author

The Razorpay Marketing Team is a passionate group of storytellers, strategists, and creators driving the brand’s vision to empower India’s boldest builders. Focused on innovation and authenticity, the team crafts campaigns that spotlight startup inspiration, founder stories, and bold journeys across the nation. From impactful Razorpay cricket ads to digital-first initiatives, they are dedicated to celebrating entrepreneurship and shaping conversations in India’s thriving startup ecosystem. Their mission: to champion ambition, honor hustle, and inspire the next generation of founders.

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