“We knew we were onto something big”, said IIT-Bombay graduates Manoj Meena and Sibabrata Das, on why they began Atomberg Technologies, a brand with a mission to push boundaries, in the tech home appliances space. Atomberg, trusted by DRDO and IIT-Bombay for their cutting-edge smart home solutions, has showcased impressive D2C growth. Their revenue has surged from ₹8.9 Cr in FY 21-22 to ₹14.9 Cr in FY 23-24—a remarkable 67% growth in just two years.
Recognizing the potential in growing a D2C brand, the founders were on the lookout for a trusted payment platform that prioritised UPI as a method. “In India, if you’re aiming to dominate D2C, UPI is non-negotiable. Adopting a payment gateway that would help us scale our business with UPI was critical”, said the founders.
A digital-first brand from day one, Atomberg partnered with Razorpay to streamline payments across methods. Today, the brand processes over 44% of its online transactions through UPI.
As Orders Climbed, So Did Atomberg’s Payment Complexities
With the launch of new product categories, Atomberg’s direct-to-consumer (D2C) orders started climbing steadily, a thrilling sign of growth—but not without its challenges. As more customers flocked to their website, ensuring a smooth, frictionless payment experience became critical. With an average order value of ₹3.5K, even the slightest hiccup at checkout could risk not just revenue, but customer trust.
So, naturally, the next move was to streamline payment processing, specifically on all things UPI. Razorpay enabled UPI features such as Intent on mWeb, QR on Desktop, UPI Number, and Dynamic Routing for Atomberg.
Atomberg also turned to Razorpay’s Standard Checkout for streamlined payment processing and Magic Checkout to enhance their customer journey. The Affordability Widget added the cherry on top, highlighting the best offers for big-ticket buys, so customers feel encouraged to seize the moment rather than defer it to ‘later’.
Three Pillars of Success for Atomberg: Reliability, Compatibility, Support
Razorpay’s solutions helped Atomberg refine their mobile and desktop payment experiences alike, with UPI payments leading the way, followed closely by credit cards and net banking, meeting their customers’ varied preferences head-on.
Razorpay’s intuitive dashboard, paired with self-explanatory documentation, made navigation a breeze, empowering the team to manage tasks independently. Finally, exceptional customer support ensured that any payment hiccups were swiftly resolved. This blend of reliability, support, and ease allowed Atomberg to focus on what they do best: providing outstanding products and service to their customers.
