We are building future ready appliances for a smarter India.
— Manoj Meena, Founder & CEO, Atomberg
That one line captures the spirit Atomberg was built on. Atomberg began when two IIT-Bombay graduates, Manoj Meena and Sibabrata Das, found themselves asking a simple but powerful question: “Why were India’s home appliances stuck in the past?” Technology was making strides in every other domain but for some reason, when it came to our appliances we were stuck in the same place for decades.
Having spent their early years building high-tech solutions for institutions like Defense Research and Development Organisation and Bhabha Atomic Research Center, they knew what cutting-edge technology could achieve. So they decided to bring that same thinking into Indian homes – starting with something as everyday as a ceiling fan.
Atomberg’s fans weren’t just better-looking. They used 65% less power, came with remote controls and smart sensors, and were built with the kind of product obsession that’s rare in the category.
What began as a fan company quickly evolved into a full-stack home appliance brand, expanding into kitchen essentials like mixers and grinders – always led by a sharp eye for design, energy efficiency, and ease of use.
Today, Atomberg is one of the fastest-growing consumer tech brands in India. But the mission remains the same: reimagine the appliances we take for granted, and make life a little smarter, simpler, and better – one product at a time.
How Razorpay is Helping Atomberg Build Smarter Homes
For new-age consumer brands like Atomberg, delivering innovation doesn’t stop at the product – it extends to every touchpoint, especially checkout. In a space traditionally dominated by legacy players, building trust with customers is crucial. That means offering seamless, secure, and flexible payment options that make it easy for users to complete their purchase with confidence.
That’s where Razorpay stepped in.
With UPI becoming a key payment mode, Atomberg needed an infrastructure that could handle both scale and complexity. Razorpay’s advanced UPI suite delivered exactly that.
Razorpay powers their UPI payment solutions – using innovations like Intent on mWeb, QR on Desktop, and Dynamic Routing to enable fast, seamless, and reliable transactions at scale.
For a brand obsessed with great design and even greater customer experience, Razorpay became the tech partner behind the scenes – powering each sale with invisible efficiency and helping Atomberg stay focused on what they do best: bold innovation that reimagines the everyday.
Find out how we’re backing India’s boldest disruptors
