Most Fitness Journeys Don’t Fail on Day One. They Fade Slowly.
That’s the insight Habuild was built around.
Back in the early days of the pandemic, when routines collapsed and uncertainty became part of everyday life, founder Saurabh Bothra started conducting free yoga sessions online for a small group of people, including his own mother.
What he noticed was interesting.
People were motivated to begin. Staying consistent was the hard part.
That simple observation eventually became the foundation for Habuild — a wellness platform designed not around intensity or transformation hacks, but around building sustainable daily habits people could actually stick to. Over time, the platform evolved into a thriving global wellness community focused on yoga, mindfulness, and long-term health journeys. Today, Habuild serves users across more than 100 countries, powered almost entirely through community-led growth and word of mouth.
But subscription-led wellness businesses work differently from traditional ecommerce.
Success isn’t just about getting users to sign up once. It’s about helping them commit to a journey and making every step of that experience feel frictionless.
Including payments.
Powering Consistency at Scale
Habuild’s programs are designed around commitment.
Users enroll in structured 14/21-day wellness journeys, which means the payment experience needs to feel seamless from the very beginning. Any friction during checkout risks interrupting momentum before the journey even starts.
And at Habuild’s scale, that challenge becomes even more important.
With over 50,000 UPI transactions processed in a single month, the company needed payment infrastructure that could perform consistently across India’s fragmented payments ecosystem while supporting a rapidly growing subscriber base.
That’s where Razorpay stepped in.
Using Razorpay’s Payment Gateway, Habuild was able to create a fast, dependable checkout experience across UPI, cards, and multiple payment methods. The breadth of payment options ensured users could pay the way they were most comfortable with, regardless of geography or preference.
More importantly, Razorpay helped the brand maintain strong conversion performance at scale, with UPI success rates consistently staying above 69%.
For a business built around long-term engagement and repeat customer journeys, those improvements directly translated into stronger subscriber growth and fewer drop-offs during onboarding.
Because when someone is ready to commit to building healthier habits, checkout shouldn’t become the reason they pause.
The Impact
- Maintained UPI success rates above 69%
- Enabled seamless payments across UPI, cards, and other payment methods
- Reduced checkout friction during subscription sign-ups
- Supported high-volume subscriber growth with reliable payment infrastructure
Helping Millions Stay Consistent
Habuild is proving that wellness transformations don’t come from dramatic one-day decisions. They come from small actions repeated consistently over time.
And as the platform continues helping users build healthier routines across the world, Razorpay is ensuring the payment experience remains just as dependable as the habits Habuild is trying to create.
Because when consistency is the product, every successful transaction matters.
Meet the founders who built against the odds. Discover their journeys here.
