Rooted in tradition and inspired by travel, Kaisori is more than just a brand—it’s a celebration of India’s diverse craft heritage. Founded by Emily Chakraborty, a trained Kathak dancer, painter, and advertising professional from Bengal, Kaisori was born from a desire to bridge the gap between artisans and modern consumers.
Emily’s journeys across India brought her in close contact with artisans—she admired their skills, purchased directly from them, and over time, understood their challenges intimately. With a decade-long career in advertising and a deep personal connection to traditional crafts, she saw an opportunity: create a platform that not only showcases authentic Indian artistry but also builds trust through transparency.
Kaisori does just that. Every product comes with a story, of its origin, technique, and maker, encouraging customers to connect with the craftsmanship behind each piece. What started as an offline venture has today become a digital-first brand that delivers India’s cultural heritage to doorsteps across the world.
Carving a Niche in a Noisy Digital World
When Kaisori moved online during the pandemic, it entered a highly competitive space. The digital landscape is crowded with businesses offering similar-looking products, making it difficult to build a distinct identity and customer trust.
The team realised that their uniqueness would be their strength. Every Kaisori product is exclusive, crafted in limited batches, and unavailable anywhere else. Yet, authenticity alone wasn’t enough. To retain trust, Kaisori also committed to listening closely to customer feedback, being responsive to concerns, and evolving based on real-time inputs.
Another significant hurdle was payments. In India, UPI and Cash on Delivery remain dominant, but COD comes with a high risk of fraud. For international markets, smooth and successful transactions are critical—one failed payment can cost a customer. Kaisori needed a payment solution that could handle these nuances.
Scaling with Simplicity and Security
From the very beginning, Razorpay became Kaisori’s trusted partner. Its comprehensive payment solutions helped the brand tackle both domestic and international needs.
For Indian customers, Razorpay’s robust fraud detection tools significantly reduced risks associated with Cash on Delivery. For overseas buyers from regions like the US, UK, the Gulf, and even niche markets like Seychelles, Razorpay ensured high payment success rates and seamless transactions, helping build the trust that global shoppers demand.
Moreover, with a reliable payments backbone in place, Kaisori could focus on what it does best: curating, crafting, and telling stories through its products. Razorpay’s consistent innovation meant the backend always kept up with Kaisori’s evolving front-end.
A Brand Customers Trust, and Return To
Today, Kaisori is more than a marketplace. It’s where customers go when they want to wear something meaningful, unique, and rooted in tradition. Many shoppers share that Kaisori is their go-to brand when they want to stand out, whether at a celebration or just in everyday life.
For Emily and her team, this kind of feedback is more than just validation. It’s a reminder of their mission: to uplift India’s artisan communities while creating experiences that customers cherish.
Conclusion
Kaisori’s journey is a testament to what happens when purpose meets the right partners. With a clear vision, a commitment to artisans, and the technological backing of Razorpay, the brand has built a loyal customer base across borders and cultures. As Kaisori continues to scale its impact, Razorpay remains a trusted part of that journey, making every transaction as seamless and authentic as the crafts it celebrates.
