Step into the Sneakerverse
It all started with a pair of kicks.
Not just any pair, but that one rare sneaker you see in a Travis Scott music video or on a Tokyo streetwear blog. The kind you screenshot, save, and dream about… until you realise it’s either impossible to find or worse, it’s fake. That’s when Find Your Kicks originated.
Born in the back alleys of India’s growing streetwear scene, FYK wasn’t built in a boardroom – it was laced together by sneakerheads who knew the culture, felt the pain, and wanted more. More authenticity. More access. More community.
With one Goal: To create an experience that goes beyond just buying a product. From curated collections and fast, reliable delivery to verified authenticity and a personalized buying journey, they wanted every customer to feel part of something bigger – a culture, a community, and a brand that understands what kicks mean to them.
But when your business revolves around split-second buying decisions and high-value transactions, checkout isn’t just the end of the journey; it’s the moment of truth.
And that’s where Razorpay stepped in.
The Missed Drop Problem
- Frequent Payment Failures During Peak Drop Windows: Limited-edition sneakers generate huge spikes in traffic, often hundreds of users rushing to purchase the same pair in the same minute. But the previous payment setup couldn’t keep up. The platform experienced frequent transaction timeouts, lags, and failures right when customers were most eager to buy.
- Inconsistent Success Rates Across Payment Flows: Find Your Kicks is a mobile-first brand, with the majority of its customers paying via UPI or cards. But success rates across these channels were unstable, especially during sales surges. UPI often failed due to poor redirects or bank-side issues, while card payments faced friction due to clunky OTP flows.
- Instant Purchase Confidence During High-Speed Drops: Even when payments went through, confirmation delays were common. Customers had no clarity on whether their order was secured. Given the time-sensitive nature of sneaker drops, this lack of instant reassurance led to duplicate payments, cancelled orders, and unnecessary support tickets.
- Empowering Ops with Real-Time Reconciliation and Support Tools: With high volumes and high order values, Find Your Kicks needed clear, real-time visibility into every transaction. But their previous payment partner offered limited reconciliation tools, making it hard to identify failed transactions, issue quick refunds, or track payment disputes.
Played Their Cards Right
For a premium brand like Find Your Kicks, where the average order value (AOV) hits Rs 11,000+, trust and retention are everything. That’s why Card Payments play a huge role in their success.
With Razorpay’s Card Stack features like TokenHQ, powering saved card transactions, Native OTP, OTP Assist, FYK has been able to:
- Reduce drop offs due to customer errors, at checkout, especially for high-ticket purchases
- Boost repeat purchases, with 9% of returning customers now using stored card details
- Increase confidence, especially among buyers who prefer secure, traceable card transactions
This smoother experience has helped them grow a 14% repeat customer base – a strong metric for a niche, collectible-driven business.
Wait, there’s more…
While card payments drive retention, UPI leads on volume. With a mobile-first customer base, Razorpay’s optimized UPI flow has helped:
- Improve success rates during peak demand
- Reduce payment drop-offs on mobile
- Speed up confirmations during limited sneaker drops
Even Pay Later options, are showing steady growth as collectors look for more flexible ways to cop exclusive kicks.
Behind the scenes, Razorpay’s real-time dashboard, analytics, and developer support keep the FYK team in control, allowing them to stay focused on what they do best: building community, culture, and drop-worthy collections.
Sneaker Drops Run on Razorpay
Find Your Kicks didn’t just need a payment partner, they needed one that understood the urgency, emotion, and culture behind every sneaker drop. Razorpay stepped in not just with a solution, but with the speed, reliability, and insights that the sneaker game demands.
From seamless card checkouts to high-success UPI flows, and a dashboard that delivers drop-by-drop clarity, Razorpay helps Find Your Kicks stay laced up and drop-ready, every single time.
So, what are you waiting for?
