About bumsonthesaddle Cycling: Building India’s Cycling Culture, One Rider at a Time
Bumsonthesaddle Cycling) is more than just a performance bike shop—it’s a community-driven brand working to put cycling on the map in India. With a growing base of passionate cyclists, the company combines premium gear, curated accessories, and expert service across both offline retail and a fast-growing online store. But at its core, it is built on a singular belief: the rider is the boss.
By balancing commerce with community, bumsonthesaddle cycling has scaled its presence from a local Bangalore store to a brand trusted by cyclists across the country. And powering this growth? A digital-first payment infrastructure that keeps pace with evolving customer needs.
The Challenge: Powering Passion with Payment Precision
As the company grew into one of India’s most trusted cycling brands, it faced a set of distinctly high-velocity payment challenges—rooted in both customer experience and backend reliability.
Multi-Channel Growth Needed Unified Payment Infrastructure
With a retail store in Bangalore and an online store servicing the entire country, the company needed a payment solution that could scale flexibly—handling daily orders, refunds, and transaction spikes during product launches or flash events.
Vendor and Staff Payouts Were Manual & Time-Intensive
Bumsonthesaddle Cycling runs a tight ops ship with a lean team. But monthly vendor payouts were bulky and slow—₹50L+ in payments had to be managed manually across spreadsheets and bank portals.
Cyclists Wanted Smooth, Trustworthy Checkout Experiences
Cyclists are a detail-oriented group—used to high-performance gear and high-trust purchases. If a checkout failed, or a payment method wasn’t available, users would often abandon the cart. It needed a checkout flow that matched their customers’ expectations.
Keeping Pace with Evolving Customer Preferences
As newer payment modes like RuPay Credit on UPI and Buy Now Pay Later credit lines gained adoption, the company needed to offer these seamlessly—without friction or downtime. Legacy systems couldn’t support these options, leading to missed conversions.
The Solution: A Stack That Supports Growth—Front to Back
Razorpay powers both the customer-facing commerce engine and back-office financial operations at Bumsonthesaddle Cycling.
Frictionless Checkouts with Razorpay PG
Razorpay’s Payment Gateway powers the company with UPI, card, wallet, EMI, and netbanking options—enabling cyclists across India to shop with confidence. The Affordability Widget and wide method coverage have boosted conversion, especially for high-value accessories and bicycles.
Razorpay also proactively enabled new payment modes like RuPay Credit Cards on UPI and BNPL-style Credit Lines—methods that now contribute significantly to conversion and deliver a 90%+ success rate. This has helped the company cater to evolving customer preferences and maintain a competitive edge in performance retail.
Refunds Without Friction
Refunds are handled via Razorpay’s dashboard—enabling the company to issue them instantly and error-free. This has helped them maintain trust with loyal customers and minimize escalations during high-volume periods.
Scalable Vendor Payouts with RazorpayX
Bumsonthesaddle Cycling uses RazorpayX to manage large-scale monthly vendor and partner payouts. With over ₹50 lakh in payouts processed each month, RazorpayX allows it to issue payments in one shot, with no delays or reconciliation errors.
Payroll That Works for People, Not Just Finance
Before Razorpay Payroll, the company had tried multiple fragmented tools—struggling to balance employee ease with admin visibility. Razorpay Payroll now offers a clean, reliable interface for both HR and staff—saving time and reducing support tickets around salaries. 
What’s Next: Scaling Experiences, Not Just Transactions
As Bumsonthesaddle Cycling gears up to launch new gear collections, experiment with loyalty programs, and refine their online checkout experience, Razorpay remains an integral part of their digital backbone. The team is actively exploring tools like Magic Checkout for improved conversions, and Optimizer to reduce payment costs at scale. For a brand built on community, precision, and passion—Razorpay helps ensure every transaction is as smooth as a perfectly tuned ride.
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