SuperK is a retail-tech company revolutionizing shopping for customers in towns across India. By blending advanced technology with a deep understanding of local markets, SuperK has introduced lakhs of customers to walk-in stores and helped them get great value for their grocery purchases.
Focused on bridging the gap between traditional retail and modern e-commerce, SuperK empowers local store owners with tech-driven solutions like smart inventory management and digital payments to provide the best shopping experience to their customers. With 120+ supermarkets across Andhra Pradesh and plans to scale to 2,000 locations, SuperK serves over 8,500+ customers daily.
Forging connections with customers
Despite SuperK innovative solutions that helped it make inroads into the retail landscape of India’s small towns, SuperK still faced several challenges when it came to engaging and retaining customers,
To begin with, SuperK found it difficult to effectively monitor customer behavior and reward repeat purchases. The offline retail format allowed for in-store promotions, but targeting individual customers and implementing personalized offers remained a challenge.
SuperK also found that traditional feedback cycles were long and ineffective, making it harder for the brand to respond quickly to customers’ queries and build meaningful relationships. There was also the larger concern of managing environmental sustainability amidst day-to-day operations.
These challenges called for smarter and more efficient solutions and RazorpayBillme proved to be a turning point.
Adding growth to cart
Razorpay’s smart digital billing offered a flexible approach to billing that catered to different customer behaviors. For frequent top-up purchases, customers could opt for digital bills, reducing the need for physical receipts. For larger purchases, a physical bill was still available as an option. The shift resulted in a 50% reduction in physical bill printing, significantly contributing to environmental sustainability, aligning with SuperK’s green goals.
RazorpayBillme also helped SuperK strengthen its loyalty program by enhancing the visibility of its membership benefits. The digital bills provided ad spaces that allowed SuperK to engage customers with relevant offers and promotions in their own language. This personalization fostered stronger connections with customers and increased the effectiveness of loyalty initiatives.
RazorpayBillme’s real-time feedback system also allowed SuperK to collect immediate feedback from customers, enabling the brand to respond to concerns instantly. This shortened feedback cycles and improved customer satisfaction.
Numbers that speak volumes
The collaboration with RazorpayBillme has helped SuperK build enhanced brand-customer relationships through proactive engagement.
In just five months, SuperK generated over 250,000 digital bills, with the shift to digital receipts saving at least two trees every month. The introduction of auto-engage journeys has further boosted customer interaction, leading to a notable increase in SuperK’s app downloads, with click-through rates (CTR) around 4% on pop-up ads and banners displayed on digital bills. RazorpayBillme’s ability to facilitate vernacular content has empowered SuperK to create and launch DIY campaigns that have allowed them to execute impactful marketing initiatives five times faster.
Smart shopping unlocked
The collaboration with RazorpayBillme has been a game-changer for SuperK, transforming its customer engagement, operational efficiency, and sustainability efforts.Razorpay’s innovative solutions will continue to play a crucial role in supporting SuperK’s growth and its mission to revolutionize retail for small-town India.
