We’ve all been there—travelling with luggage that falls apart mid-trip or trying to spot your bag in a sea of grey, and black at baggage claim. Sangeet Agrawal had one of those nightmare moments. So, he teamed up with Navin Parwal in 2020 and founded Mokobara—the brand that ditched the ordinary and brought in bags that not only hold up but actually turn heads.
Since then, their product line grew and so did their need for a robust payment solution. They had partnered with Razorpay from the start, and with Razorpay payment stack, they scaled their payments seamlessly. Razorpay’s SR Boosters increased their Card success rates by 5% and UPI success rates by 6.2%, which significantly contributed to their revenue as their business expanded.
Beyond Luggage: Mokobara’s Need for a Seamless Payment Checkout Experience
With an expanding collection that now includes not just premium luggage but also backpacks, totes, and kids’ bags, Mokobara was determined to enhance every aspect of the customer journey. Unlike most luggage brands, which struggle with low retention rates due to infrequent repeat purchases, Mokobara achieved high customer loyalty thanks to their exceptional product quality and design. Their goal was to maintain this high level of engagement while ensuring a seamless payment experience.
Around 70% of Mokobara’s customers favoured prepaid options, with card payments leading in preference for premium products, followed closely by the ease of UPI transactions.
Mokobara sought to offer both options smoothly, ensuring customers could complete transactions effortlessly without the frustration of repeat attempts. Their aim was clear: to provide a flawless payment experience that matched the excellence of their product range.
Cards and UPI: The Perfect Payment Companions for Mokobara
To meet the diverse needs of their customers, Mokobara utilised Razorpay Cards and Razorpay UPI solutions. With 60% of transactions processed through Cards and 40% through UPI, Mokobara effectively catered to their varied audience preferences.
They also used Razorpay’s SR Boosters features which are designed to enhance the payment experience by directly boosting success rates and minimizing drop-offs. These features streamline the payment process, ensuring a smoother, more reliable transaction experience for customers.
Payoff? Results That Speak Volumes
Razorpay Cards- A Preferred Choice for Premium Customers with 60% Adoption
Success Rate Improvement
Mokobara’s primary concern was ensuring a smooth payment experience without the frustration of failed transactions. By leveraging Razorpay’s SR booster features, they achieved high success rates, minimizing the need for customers to retry payments and ensuring a seamless checkout process.
Mokobara’s success rate improved from 84.18% in January to a peak of 89.26% in July on Cards, playing a vital role in enhancing the overall customer experience.
Steady Growth in Payment Attempts
With an increasing credit card coverage of 89%, payment attempts grew consistently from January 2024 to July 2024. This reflected a 72% increase over the seven-month period.
This steady rise highlights increasing customer engagement with Mokobara’s payment systems.
Revenue Surge
Mokobara’s business experienced remarkable growth, with a 75% increase from January to July. Even in August, the growth trajectory stayed strong, highlighting the consistent impact of their payment solutions.
Razorpay UPI- The Go-To Solution for Convenient Payments, Capturing 40% Usage
With Razorpay’s UPI SR Boosters, Mokobara experienced an impressive 6.5% uptick in success rates.
Mokobara’s journey from premium luggage to a full range of travel and lifestyle products has been transformative. Razorpay’s tailored Cards and UPI solutions elevated their payment experience, supported by exceptional customer service and a comprehensive, user-friendly dashboard that streamlined operations and insights. This partnership has not only enhanced Mokobara’s payment processes but also supported their growth and innovation, setting the stage for continued success and exploration in the future.
Now, it’s time for you to embark on the journey of seamless payments!
