Saurabh Srivastav and Rikhil Jain, founders of Spardha School of Music, had a vision to make music education accessible to all. This vision stemmed from the realization that music, as a universal language, resonates with people of all ages—sparking creativity in children, relieving stress for adults, and supporting personal growth. With this understanding, they developed a model where anyone, anywhere could learn and explore music.
Hence, Spardha was born—a futuristic digital platform reimagining music learning through a curated curriculum, certified teachers, and personalized musical journeys tailored to students’ needs. To enable their global growth, they partnered with Razorpay, ensuring seamless payments as they expanded across borders.
Know more about Spardha here!
A Symphony of Numbers
- With Razorpay’s support for zero and three-decimal currencies, Spardha seamlessly accepts payments from countries such as Kuwait, unlocking new opportunities in the Middle East.
- Spardha achieves Card Success Rates as high as 79.31% for international payments.
Navigating Global Payment Hurdles
When Spardha set out to create a personalized music education platform, there was nothing like it available online. Initially, they operated an offline model, providing personalized lessons through teachers who visited students’ homes. However, when the pandemic hit in 2020, they pivoted to an online model, launching in India and quickly expanding to the USA, UK, Australia, New Zealand, and the Middle East by 2022. As they scaled globally, Spardha needed a payment partner that could handle the complexities of international expansion—maximum currency coverage, seamless cross-border transactions, minimal chargebacks, and compliance with local regulations. To cater to high-paying international audiences, they required a reliable solution that could manage multiple currencies. Razorpay International Payments proved to be the perfect fit, providing seamless integration and facilitating hassle-free transactions across borders, ensuring a trusted payment experience for global customers.
Scaling with Confidence
Spardha operates in eight major markets apart from India, including North America (U.S. and Canada), Europe (primarily the UK and other English-speaking countries), the Middle East (mainly the UAE and Saudi Arabia), South Africa, Australia, New Zealand, and Singapore. Expanding into these diverse regions required a payment solution capable of handling multiple currencies, varying local payment preferences, and ensuring compliance with regional regulations. Razorpay’s seamless integration provided Spardha with the ability to manage these challenges effortlessly, offering support for multiple currencies, including zero and three-decimal currencies. This allowed Spardha to cater to international markets while ensuring secure and smooth transactions. With Razorpay’s prompt support, any concerns were addressed swiftly, leading to a significant increase in card success rates. The platform’s reliability in processing payments efficiently has resulted in consistently positive feedback from customers, reinforcing the trust and satisfaction needed for long-term global growth.
The Sound of Success
Spardha has achieved impressive card success rates of up to 79.31% for international payments. With Razorpay’s support for zero and three-decimal currencies, Spardha has been able to accept payments from countries like Kuwait, unlocking new opportunities in the Middle East and enhancing its global reach.
Setting the Tempo
While Spardha started by connecting with second and third-generation Indians looking to reconnect with their heritage, it has since expanded its reach across global markets. This demographic continues to be a key focus, but the larger vision is to make personalized music education accessible to a wider international audience. Looking ahead, Spardha is dedicated to strengthening its global presence, tapping into new markets, and delivering tailored music learning experiences to students worldwide. With Razorpay as a trusted payment partner, ensuring seamless transactions and enhancing customer satisfaction, Spardha is well-equipped to explore new opportunities and establish itself as a leader in the global music education space.
Want to broaden your business horizons with Razorpay’s International Payments?
