Marmeto is a commerce transformation company and excels in crafting and managing online stores for enterprise and D2C brands. With expertise in Shopify and BigCommerce, Marmeto brings brands alive with their own digital store and helps with everything from website design to development and even backend management.
Since 2017, they have successfully built over 1,400 e-commerce stores including boAT, Slurrp Farm, Borosil, Milton, Epigamia to name a few. Founded by Saurav K, Marmeto has been a part of Razorpay’s Partner Program since the very beginning.
Marmeto’s Vision: Revolutionising E-commerce Experiences
The e-commerce and D2C landscape has experienced rapid growth over the past decade, and brands are increasingly recognising the importance of having their own dedicated online storefront. Given the fierce competition in online marketplaces, more and more brands are seeking the expertise of agencies like Marmeto to create a distinctive digital presence. Shopify’s versatile platform empowers brands to build customised stores, but its complexities can be challenging to navigate. Marmeto excels in overcoming these hurdles and delivering exceptional results.
When it comes to checkout and payments, Marmeto leverages Razorpay’s suite of solutions tailored for these platforms, including Magic, Trust Widget, Loyalty Wallet, Affordability Widget, and more. These tools cover the entire customer journey, from consideration to checkout and post-purchase experiences. By integrating these powerful Razorpay plugins, Marmeto helps businesses boost conversion rates, streamline operations, and provide a seamless, efficient, and trustworthy shopping experience.
The Challenge: Adapting to an Ever Changing World of E-commerce
As a Razorpay partner specialising in building and managing commerce stores, Marmeto faces several challenges when helping diverse brands thrive in the competitive e-commerce space:
- Diverse Client Needs: Every brand Marmeto works with has unique requirements for their online store. From simple product listings to complex business models like subscriptions or multi-vendor marketplaces, Marmeto must customise each Shopify store to meet the specific needs and strategic goals of their clients.
- Complex Customer Journeys: In today’s competitive landscape, the customer journey has become more intricate than ever. Gone are the days when buying decisions were based solely on demand and supply. With a plethora of channels, products, and pricing options available, consumers now consider a wide array of factors before making a purchase. This complexity poses a challenge for businesses trying to craft a streamlined, engaging, and effective customer experience.
- Knowledge Gaps: Not all e-commerce founders have a deep understanding of customer acquisition and retention strategies, which can lead to suboptimal online store performance. Marmeto often finds itself in a consulting role, guiding clients through best practices and helping them optimise their online presence to drive growth.
- Adapting to Rapid Platform Changes: Shopify continuously evolves and introduces new updates to their platform to keep up with market demands. The recent introduction of a one-page checkout experience is an example. While these updates can greatly benefit end users, they also present a challenge for partners like Marmeto, who must quickly adapt to new features and functionalities to ensure their clients always have the most efficient and effective solutions.
The Razorpay Advantage: A Complete Payment Stack for Shopify’s Evolving D2C Brands
Marmeto partnered with Razorpay to gain access to end-to-end payment solutions built just for Shopify and BigCommerce. These plugin solutions are designed to address a wide range of business challenges that brands face when starting their online journey.
From Magic for one page checkouts to the Trust Widget for building customer confidence, Route to ease reconciliation for their wholesale customer and Affordability Trust Widget for building customer potential to spend, Razorpay provides easy products and plugins to elevate the shopping experience across different stages for their clients.
By leveraging Razorpay’s payment stack and plugins, Marmeto enabled their clients to:
- Speed Up Checkouts: Utilising the MagicX plugin, Marmeto helped brands create a faster, streamlined checkout process with pre-filled details and by disabling COD for high risk customers. This reduces cart abandonment, losses from RTOs and boosts conversion rates.
- Build Trust and Credibility: By integrating the Trust Widget, Marmeto enabled brands, especially new and emerging ones, to gain customer confidence by showcasing that they are a Razorpay trusted business.
- Make High-Value Purchases More Accessible: By integrating Razorpay’s Affordability Widget, Marmeto enabled brands to offer flexible payment options such as EMIs and Buy Now Pay Later (BNPL). This made high-ticket items more accessible and reduced drop-offs due to price sensitivity.
- Offer a Wide Range of Payment Options: Marmeto equipped brands with diverse payment methods, from UPI to Net banking and credit cards, using Razorpay’s plugins to cater to varied customer preferences and ensure a seamless, flexible payment experience.
This collaboration enabled Marmeto to stay ahead of market trends, continually offering their clients the latest in secure and effective payment technologies.
Impact: Driving Growth and Building Credibility
- Increased Business Growth: Leveraging Razorpay’s plugins, Marmeto has not only expanded their client base but also empowered the brands they work with to achieve higher conversion rates and sustained growth.
- Enhanced their Clients Conversion and Retention Rates: The integration of Razorpay’s comprehensive payment solutions allows Marmeto to offer a payment stack that optimizes the entire customer journey—from checkout to post-purchase—boosting both conversions and customer retention.
- Established Credibility as an Expert Partner: Marmeto’s ability to adapt to the changing ecommerce landscape and deliver tailored payment solutions has solidified their reputation as a partner who understands the full spectrum of business needs.
Razorpay has earned a lot of trust over time. So when we recommend Razorpay over other options, there’s already a high acceptance rate. All these brands we work with are enterprises with complex use cases. I don’t see other fintech companies solving multiple problems simultaneously like Razorpay does. – Saurav K, Co-founder, Marmeto
The Bottom Line
These solutions collectively create a comprehensive payments ecosystem that supports Marmeto’s clients in delivering exceptional online shopping experiences. By choosing Razorpay, Marmeto was able to deliver a payments solution that not only ensures secure and scalable infrastructure but also elevates Shopify businesses with a customer-centric approach, perfectly aligning with their evolving needs.
Ready to elevate your clients’ online experiences and revolutionise their payment solutions? Join Razorpay’s Partner Program to access India’s leading fintech innovations. Together, we’ll provide seamless, secure, and groundbreaking payment solutions that drive growth and satisfaction, setting new standards in digital commerce. Let’s transform the future of payments.
