Since UPI was first launched in 2016, it has grown to become not just India’s favourite payment method, but the default payment option. It is evolving into a platform that powers various payment methods, such as credit cards, prepaid wallets, credit lines, and mandates. In terms of volumes as well, UPI is projected to handle over 2 billion transactions daily by 2023, making up more than 90% of all digital payments in the country. At this pace, we are heading into a future where UPI is not just a payment method but the default checkout.
Businesses aiming to stay ahead must leverage the continuous growth and evolution of UPI to deliver the best possible customer experience.
At the heart of the intricate UPI payment network is the UPI Switch, acting as a neural network communicating with various components, such as banks and NPCI. It is the keystone that is capable of adding innovation layers, bearing the complex logic and processing payment volumes. In order to support the rising volumes and swiftly cope with the breadth of capabilities UPI continues to offer, businesses need a steadfast ally who can swiftly bring the latest UPI innovations to market.
Introducing Razorpay’s UPI Switch
It is with this vision for Indian businesses in mind that Razorpay has built a UPI Switch as the innovation partner for businesses. The Razorpay UPI Switch is designed to help businesses improve their payment processing speed, power scalable innovations and take new UPI features to market super-fast. By combining the strength of Razorpay’s industry-leading tech stack with a cloud-first integration, our UPI switch aims to become the gateway for businesses to enter the constantly evolving realm of UPI. <Now NPCI Certified>
The Need for Innovation
Despite its popularity as a payment method, businesses today face several challenges in the UPI ecosystem:
- New feature launches are delayed due to dependency on banks’ legacy tech service providers. Currently, every new NPCI innovation takes 10-12 months before seeing a launch.
- Current success rates are low, with new features such as Autopay only seeing figures of around 45-50% due to poor solution design by service providers. Unreliable infrastructure also leads to unscheduled downtimes leading to lower success rates.
- The On-Premise infrastructure dependency of the banks limits the timely scale-up needed by the UPI ecosystem. Any attempt towards this requires heavy investment from banks and is not instantaneous.
Why businesses should choose Razorpay’s UPI Switch
Our ‘Built for Innovation’ stack addresses all the problems businesses face with legacy tech stacks.
- First-to-Market, Always
You can now introduce cutting-edge UPI features in 2-3 months from the time of circular issuance by the NPCI.
- Your Partner in Innovation
Work with Razorpay to develop innovative solutions to real-world challenges, setting your business apart as a true innovator.
- Supercharged Performance
Experience a 4-5% boost in success rates as our UPI switch reduces latency to under 100 milliseconds and ensures 99.99% uptime, promising uninterrupted, reliable payment services.
- Easy Scalability
Never worry about scaling up for the festive season again. With Razorpay’s UPI switch handling 10,000 transactions per second, you can scale up quickly to support high payment volumes without investing in costly hardware.
- Proactive Support and Dispute Resolution
Razorpay offers proactive, same-day support and real-time updates, allowing you to transform the customer experience, improve retention rates, and reduce the cost of acquiring new customers.
Conclusion
UPI has transformed India’s digital payment landscape, but Indian businesses need payment infrastructure that can keep pace with UPI’s evolution and innovate rapidly.
With Razorpay’s UPI switch, that is exactly what we will enable – a top-notch tech stack with innovation at its heart. Be the first to roll new features out, boost success rates, and leave downtime worries behind.
Do you want to stay at the cutting edge of India’s digital payments revolution? Get in touch with us to feel the force of the Razorpay Innovation Stack.