{"id":771,"date":"2025-12-11T06:11:28","date_gmt":"2025-12-11T06:11:28","guid":{"rendered":"https:\/\/sg.blog.razorpay.in\/sg\/blog\/?p=771"},"modified":"2025-12-11T09:26:07","modified_gmt":"2025-12-11T09:26:07","slug":"razorpay-launches-offers-to-increase-sales","status":"publish","type":"post","link":"https:\/\/razorpay.com\/sg\/blog\/razorpay-launches-offers-to-increase-sales\/","title":{"rendered":"Razorpay Singapore Launches Offers, Enabling Payment-Method Steering For Merchants"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"771\" class=\"elementor elementor-771\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c481846 e-flex e-con-boxed e-con e-parent\" data-id=\"7c481846\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07590b1 elementor-widget elementor-widget-shortcode\" data-id=\"07590b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Blog<\/span><\/p><\/nav><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f77f4cf elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"f77f4cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Razorpay Singapore Launches Offers, Enabling Payment-Method Steering For Merchants<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddbe723 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"ddbe723\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-aa3e886 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/razorpay.com\/sg\/blog\/2025\/12\/11\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>December 11, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ee68bf9 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/razorpay.com\/sg\/blog\/author\/razorpay-singapore-editorial-team\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tRazorpay Singapore Editorial Team\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8591431 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"8591431\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/razorpay.com\/sg-blog-content\/uploads\/2025\/12\/WALLETS-1.png\" class=\"attachment-full size-full wp-image-791\" alt=\"\" srcset=\"https:\/\/razorpay.com\/sg-blog-content\/uploads\/2025\/12\/WALLETS-1.png 1200w, https:\/\/razorpay.com\/sg-blog-content\/uploads\/2025\/12\/WALLETS-1-300x157.png 300w, https:\/\/razorpay.com\/sg-blog-content\/uploads\/2025\/12\/WALLETS-1-1024x536.png 1024w, https:\/\/razorpay.com\/sg-blog-content\/uploads\/2025\/12\/WALLETS-1-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-890a1e4 e-flex e-con-boxed e-con e-parent\" data-id=\"890a1e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3281479 elementor-widget elementor-widget-text-editor\" data-id=\"3281479\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">New no-code tool that applies instant, payment-method-specific discounts to cut cart abandonment and shift customers from high-fee payment methods to more budget friendly options.&nbsp;<\/span><\/i><\/p>\n<p><b>SINGAPORE, 10 December \u2014 Razorpay Singapore<\/b><span style=\"font-weight: 400;\"> today announced the launch of a new checkout feature,<\/span><b><i> Razorpay Offers<\/i><\/b><span style=\"font-weight: 400;\">, designed to help businesses influence payment choices at the point of purchase through instant discounts, tied to specific payment methods. The feature provides a practical tool for merchants to tackle two key issues in Singapore\u2019s e-commerce landscape, namely high costs of accepting payment due to rising transaction costs, and high cart abandonment rates.<\/span><\/p>\n<figure id=\"attachment_730\" aria-describedby=\"caption-attachment-730\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-730 size-large\" src=\"https:\/\/razorpay.com\/sg-blog-content\/uploads\/2025\/12\/Checkout-page-offers-3-1024x695.jpg\" alt=\"\" width=\"800\" height=\"543\" srcset=\"https:\/\/razorpay.com\/sg-blog-content\/uploads\/2025\/12\/Checkout-page-offers-3-1024x695.jpg 1024w, https:\/\/razorpay.com\/sg-blog-content\/uploads\/2025\/12\/Checkout-page-offers-3-300x204.jpg 300w, https:\/\/razorpay.com\/sg-blog-content\/uploads\/2025\/12\/Checkout-page-offers-3-768x521.jpg 768w, https:\/\/razorpay.com\/sg-blog-content\/uploads\/2025\/12\/Checkout-page-offers-3-1536x1043.jpg 1536w, https:\/\/razorpay.com\/sg-blog-content\/uploads\/2025\/12\/Checkout-page-offers-3-2048x1391.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-730\" class=\"wp-caption-text\">Strategic Steering: High-visibility banners steer customers towards a specific payment method with instant discounts.<\/figcaption><\/figure>\n<p><i><span style=\"font-weight: 400;\">Razorpay Offers<\/span><\/i><span style=\"font-weight: 400;\"> integrates directly into existing Razorpay checkout flows and payment links and does not require additional engineering work. Merchants can set up targeted <\/span><i><span style=\"font-weight: 400;\">Smart Offers<\/span><\/i><span style=\"font-weight: 400;\"> that appear only when a shopper selects eligible payment methods, such as PayNow or credit cards, providing a way to improve completion rates while managing the cost impact of different payment methods.<\/span><\/p>\n<p><b>Angad Dhindsa, Head of Southeast Asia, Razorpay<\/b><span style=\"font-weight: 400;\"> said, \u201c<\/span><i><span style=\"font-weight: 400;\">Merchants today are looking for practical levers that improve the customer journey without any additional complexity. This feature is designed to fit directly into existing workflows and support merchants, navigating both conversion challenges and reducing cost of accepting payments.<\/span><\/i><span style=\"font-weight: 400;\">\u201d<\/span><\/p>\n<figure id=\"attachment_731\" aria-describedby=\"caption-attachment-731\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-large wp-image-731\" src=\"https:\/\/razorpay.com\/sg-blog-content\/uploads\/2025\/12\/checkout-page-offers-2-1024x695.jpg\" alt=\"\" width=\"800\" height=\"543\" srcset=\"https:\/\/razorpay.com\/sg-blog-content\/uploads\/2025\/12\/checkout-page-offers-2-1024x695.jpg 1024w, https:\/\/razorpay.com\/sg-blog-content\/uploads\/2025\/12\/checkout-page-offers-2-300x204.jpg 300w, https:\/\/razorpay.com\/sg-blog-content\/uploads\/2025\/12\/checkout-page-offers-2-768x521.jpg 768w, https:\/\/razorpay.com\/sg-blog-content\/uploads\/2025\/12\/checkout-page-offers-2-1536x1043.jpg 1536w, https:\/\/razorpay.com\/sg-blog-content\/uploads\/2025\/12\/checkout-page-offers-2-2048x1391.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-731\" class=\"wp-caption-text\">Frictionless Redemption: The discount is automatically applied to the final transaction amount.<\/figcaption><\/figure>\n<p><b>The launch comes at a time when many businesses are reassessing margins in the face of increased volatility in customer behaviour. <\/b><span style=\"font-weight: 400;\">Global cart abandonment rates remain high at around <\/span><a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" rel=\"nofollow noopener\" target=\"_blank\"><b>70%<\/b><\/a><span style=\"font-weight: 400;\">, with mobile rates even higher. Surveys continue to show that friction at checkout, &nbsp; in particular unexpected charges like shipping fees and taxes, are the largest driver of drop-offs.<\/span><b> In Singapore, abandonment levels in several categories, including fashion and accessories, have <\/b><a href=\"https:\/\/ecdb.com\/resources\/sample-data\/market\/sg\/bags-accessories\" rel=\"nofollow noopener\" target=\"_blank\"><b>exceeded 85% in 2024<\/b><\/a><b>. <\/b><span style=\"font-weight: 400;\">Offers will help counter this by providing discounts at the precise moment of decision, effectively neutralising the shock of added fees and giving customers the final incentive needed to complete their purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rising payment acceptance costs have also become a source of pressure for merchants. Credit cards continue to dominate online transactions in Singapore and remain one of the most expensive payment methods, with fees reaching up to 3.4% + S$0.40 per transaction.<\/span> <span style=\"font-weight: 400;\">PayNow, by contrast, is a significantly lower-cost alternative. Features like <\/span><i><span style=\"font-weight: 400;\">Razorpay Offers<\/span><\/i><span style=\"font-weight: 400;\"> will now provide a way for merchants to gently guide behaviour toward more cost-efficient options, without adding friction to the checkout journey.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With e-commerce competition intensifying and customer expectations rising, businesses are increasingly prioritising tools that reduce friction and support predictable, sustainable growth. The introduction of <\/span><i><span style=\"font-weight: 400;\">Razorpay Offers<\/span><\/i><span style=\"font-weight: 400;\"> reflects an industry-wide move toward tools that make checkout experiences clearer, faster, cost efficient and more adaptable &#8211; particularly as merchants aim for more predictable and sustainable growth models.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>New no-code tool that applies instant, payment-method-specific discounts to cut cart abandonment and shift customers from high-fee payment methods to more budget friendly options.&nbsp; SINGAPORE, 10 December \u2014 Razorpay Singapore today announced the launch of a new checkout feature, Razorpay Offers, designed to help businesses influence payment choices at the point of purchase through instant [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-771","post","type-post","status-publish","format-standard","hentry","category-payments"],"_links":{"self":[{"href":"https:\/\/razorpay.com\/sg\/blog\/wp-json\/wp\/v2\/posts\/771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/sg\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/sg\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/sg\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/sg\/blog\/wp-json\/wp\/v2\/comments?post=771"}],"version-history":[{"count":15,"href":"https:\/\/razorpay.com\/sg\/blog\/wp-json\/wp\/v2\/posts\/771\/revisions"}],"predecessor-version":[{"id":794,"href":"https:\/\/razorpay.com\/sg\/blog\/wp-json\/wp\/v2\/posts\/771\/revisions\/794"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/sg\/blog\/wp-json\/wp\/v2\/media?parent=771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/sg\/blog\/wp-json\/wp\/v2\/categories?post=771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/sg\/blog\/wp-json\/wp\/v2\/tags?post=771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}