{"id":4722,"date":"2026-05-20T08:21:40","date_gmt":"2026-05-20T08:21:40","guid":{"rendered":"https:\/\/razorpay.com\/newsroom\/?p=4722"},"modified":"2026-06-15T08:23:14","modified_gmt":"2026-06-15T08:23:14","slug":"india-builds-at-every-age-against-every-odd-razorpay-sparks-break-to-build-movement-with-30-homegrown-founders-aged-8-to-90","status":"publish","type":"post","link":"https:\/\/razorpay.com\/newsroom\/india-builds-at-every-age-against-every-odd-razorpay-sparks-break-to-build-movement-with-30-homegrown-founders-aged-8-to-90\/","title":{"rendered":"India Builds at Every Age, Against Every Odd: Razorpay Sparks \u2018Break to Build\u2019 Movement with 30 Homegrown Founders Aged 8 to 90"},"content":{"rendered":"<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Airing during India\u2019s cricket season,<\/span><i><span style=\"font-weight: 400;\"> the campaign features brands like MakeMyTrip, Shaadi.com, Rapido, Blue Tokai, Akasa Air, Comet, Phool, among others<\/span><\/i><\/li>\n<\/ul>\n<p><b>INDIA, Bengaluru \u2013 20th May 2026: <\/b><span style=\"font-weight: 400;\">Continuing its commitment to champion India\u2019s entrepreneurial spirit, <\/span><a href=\"https:\/\/razorpay.com\/\"><b>Razorpay<\/b><\/a><span style=\"font-weight: 400;\">, India\u2019s Omnichannel Payments Platform for Businesses, today launched its latest brand campaign, <\/span><b>\u2018<\/b><a href=\"https:\/\/razorpay.com\/m\/breaktobuild\/\"><b>Break to Build<\/b><\/a><b>\u2019 at India\u2019s Cricket Season.<\/b><span style=\"font-weight: 400;\"> At a time when millions of Indians are tuned in to their screens, <\/span><b>Razorpay is leveraging a truly national moment to spotlight the stories of 30 founders<\/b><span style=\"font-weight: 400;\"> from across the country, spanning cities like Bangalore, Surat, Sikar, Mumbai, Pune, Delhi, Hyderabad, Kanpur, and Wayanad, among others. <\/span><b>Featuring builders as young as 8 years old to entrepreneurs in their 90s<\/b><span style=\"font-weight: 400;\">, the campaign reinforces a powerful idea that ambition has no age limit, and building can begin anytime, anywhere. Rooted in the realities of building in India, these journeys reflect the grit, constraints, and ambition that define the country\u2019s entrepreneurial landscape. Through their stories, <\/span><b>the campaign celebrates businesses shaping modern India, while inspiring more Indians to move from holding back to building.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Rolled out through a series of films <\/span><b>airing across key cricket matches on <\/b><a href=\"https:\/\/www.hotstar.com\/in\/browse\/editorial\/non-stop-sports\/6517\" target=\"_blank\" rel=\"noopener\"><b>JioHotstar<\/b><\/a><b>, the campaign transforms mass viewership into a platform for celebrating Indian entrepreneurship at scale. <\/b><span style=\"font-weight: 400;\">The campaign <\/span><b>features some of India\u2019s most inspiring homegrown brands like MakeMyTrip, Shaadi.com, Rapido, Blue Tokai, Akasa Air, Ecowala, Kuku, Magicpin, The Sleep Company, Super Tails, Comet, Phool, Lahori Zeera, Indie Wild, Tamannah Fine Jewelry, Palmonas, Avimee Herbal, <\/b><span style=\"font-weight: 400;\">among others &#8211; each representing a new wave of businesses being built for India. <\/span><b>The campaign is conceptualised and executed in partnership with Talented,<\/b> <b>Razorpay\u2019s creative agency.<\/b><\/p>\n<p><b>Brief on the Brand Film &amp; Ads:<\/b><span style=\"font-weight: 400;\"> Celebrating 30 homegrown brands from across India, each film captures a founder confronting and breaking through an excuse, whether it is fear, lack of capital, access, or self-doubt, reinforcing the idea that building in India is more possible than people often believe.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through culturally rooted storytelling, the 30 films challenge the notion that builders need to have everything figured out before they can start. <\/span><b>At the heart of the campaign lies a simple but provocative truth: builders are rarely born experts. <\/b><span style=\"font-weight: 400;\">They learn by doing, failing, experimenting, and pushing forward despite constraints. <\/span><b>The recurring visual of shattering glassware and the label <\/b><b><i>\u201cI\u2019m Not an Expert\u201d<\/i><\/b><b> turns vulnerability into defiance, reframing inexperience as the starting point of ambition, not a limitation.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The supporting ads carry this thought forward through moments that celebrate action over credentials. <\/span><b>Rather than glorifying polished success, the campaign champions everyday Indians who are willing to begin even when they don\u2019t have all the answers.<\/b><\/p>\n<p><b>Links to Founder Ads: <\/b><a href=\"https:\/\/www.youtube.com\/watch?v=1lNyKnaZnB8\" target=\"_blank\" rel=\"noopener\"><b>Akasa ft. Vinay Dube<\/b><\/a><b>, <\/b><a href=\"https:\/\/www.youtube.com\/watch?v=OXYwaSc1Qt0\" target=\"_blank\" rel=\"noopener\"><b>Phool ft. Ankit Agarwal<\/b><\/a><b>, <\/b><a href=\"https:\/\/www.youtube.com\/watch?v=9FWktE3Hm_s\" target=\"_blank\" rel=\"noopener\"><b>The Sleep Company ft. Priyanka Salot<\/b><\/a><b>, <\/b><a href=\"https:\/\/www.youtube.com\/watch?v=AT9CLw7PtLw\" target=\"_blank\" rel=\"noopener\"><b>Libas ft. Sidhant Keshwani<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=UOcW6eyz9K0\" target=\"_blank\" rel=\"noopener\"><b>Kuku ft. Lal Chand Bisu<\/b><\/a><b>, <\/b><a href=\"https:\/\/www.youtube.com\/watch?v=9UuQO2ZPhzo\" target=\"_blank\" rel=\"noopener\"><b>Avimee Herbal ft. 90 years old Radha Krishna Choudhary (fondly known as Nanaji)<\/b><\/a><b>, and <\/b><a href=\"https:\/\/www.youtube.com\/watch?v=e4HiJcDDFKw\" target=\"_blank\" rel=\"noopener\"><b>Ecowala ft. the youngest entrepreneurs, Sharada Phadke, Nachiketa, Banavathy, and Samudyata Banavathy.<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The campaign is launched across Razorpay\u2019s social channels &#8211; <\/span><a href=\"http:\/\/youtube.com\/watch?v=JBHhpKsX6M8&amp;feature=youtu.be\" target=\"_blank\" rel=\"noopener\"><b>YouTube<\/b><\/a><span style=\"font-weight: 400;\">,<\/span> <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7462760724864335872\/\" target=\"_blank\" rel=\"noopener\"><b>LinkedIn<\/b><\/a><span style=\"font-weight: 400;\">,<\/span> <a href=\"https:\/\/www.instagram.com\/reels\/DYjTFxFSi1r\/\" target=\"_blank\" rel=\"noopener\"><b>Instagram<\/b><\/a><span style=\"font-weight: 400;\">,<\/span> <span style=\"font-weight: 400;\">and <\/span><a href=\"https:\/\/x.com\/Razorpay\/status\/2056994861442904175?s=20\" target=\"_blank\"><b>X<\/b><\/a><span style=\"font-weight: 400;\">, reaching audiences across urban and emerging India.<\/span><\/p>\n<p><b>Commenting on the launch, Apuarv Sethi, CMO, Razorpay<\/b><span style=\"font-weight: 400;\">,<\/span><span style=\"font-weight: 400;\"> said, <\/span><i><span style=\"font-weight: 400;\">\u201cFor a long time, entrepreneurship has been admired from a distance. People celebrate businesses once they become successful, but rarely talk about what it actually takes to start &#8211; the uncertainty, the hesitation, the fear of not being ready yet. With \u2018Break to Build\u2019, we wanted to bring those moments into the spotlight. <\/span><\/i><b><i>Not to glorify success, but to make building feel more relatable and accessible. <\/i><\/b><i><span style=\"font-weight: 400;\">And there\u2019s no bigger stage for that conversation than cricket season in India &#8211; a time when the entire country comes together to <\/span><\/i><b><i>celebrate grit, belief, and the courage to step up under pressure. Those are the same qualities that define entrepreneurship.<\/i><\/b><i><span style=\"font-weight: 400;\"> We wanted to create something culturally resonant and emotionally honest, rooted in the belief that India\u2019s future will be built when more people decide to take that first step and begin.\u201d<\/span><\/i><\/p>\n<p><b>Aravind Sanka, Co-founder, Rapido, said,<\/b> <i><span style=\"font-weight: 400;\">\u201cBuilding a company is never about having all the answers from day one. At Rapido, we have learned by doing, adapting, and growing along the way. We\u2019re excited to collaborate with Razorpay on the \u2018Break to Build\u2019 campaign, which celebrates real founder journeys and encourages more people to take the leap and start building.\u201d<\/span><\/i><\/p>\n<p><b>Yash Dugar, Brand Strategy, Talented, said,<\/b> <i><span style=\"font-weight: 400;\">\u201cBreak to Build\u2019 is about the moments before a founder becomes one. Through founders who\u2019ve gone on to build iconic businesses, we showed that they, too, dealt with uncertainty, hesitation, frustration, and plenty of reasons not to start, but did anyway. Sometimes, seeing someone launch a business despite the odds is the courage people need to take the first step themselves. This is for every entrepreneur of tomorrow who is looking for a sign to just start.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">The campaign builds on Razorpay\u2019s effort to bring India\u2019s builders and their stories into the mainstream cultural conversation. <\/span><b>If <\/b><a href=\"https:\/\/www.youtube.com\/watch?v=UeHLITAL5R8\" target=\"_blank\" rel=\"noopener\"><b>last year<\/b><\/a><b> was about celebrating bold founders, this year is about what they represent: possibility<\/b><span style=\"font-weight: 400;\">. By turning founder stories into proof points, Razorpay is using storytelling to make entrepreneurship feel less distant and more within reach for millions across the country.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From founder-first products that simplify money movement and compliance, to initiatives like<\/span><b> Backing India\u2019s Boldest, Rize<\/b><span style=\"font-weight: 400;\">, the <\/span><b>Venture Investment Program<\/b><span style=\"font-weight: 400;\">, <\/span><b>Imagined Through AI<\/b><span style=\"font-weight: 400;\">, and <\/span><b>The Next Big Thing<\/b><span style=\"font-weight: 400;\">, Razorpay continues to invest in the people behind the businesses shaping India\u2019s future.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Airing during India\u2019s cricket season, the campaign features brands like MakeMyTrip, Shaadi.com, Rapido, Blue Tokai, Akasa Air, Comet, Phool, among others INDIA, Bengaluru \u2013 20th May 2026: Continuing its commitment to champion India\u2019s entrepreneurial spirit, Razorpay, India\u2019s Omnichannel Payments Platform for Businesses, today launched its latest brand campaign, \u2018Break to Build\u2019 at India\u2019s Cricket Season.<\/p>\n","protected":false},"author":14,"featured_media":4723,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30],"tags":[33,235,236],"class_list":["post-4722","post","type-post","status-publish","format-standard","has-post-thumbnail","category-featured-stories","tag-razorpay","tag-razorpay-break-to-build","tag-razorpay-campaign"],"modified_by":"Anu Saraswat","_links":{"self":[{"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/posts\/4722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/comments?post=4722"}],"version-history":[{"count":1,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/posts\/4722\/revisions"}],"predecessor-version":[{"id":4724,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/posts\/4722\/revisions\/4724"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/media\/4723"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/media?parent=4722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/categories?post=4722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/tags?post=4722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}