{"id":4690,"date":"2025-12-17T07:20:47","date_gmt":"2025-12-17T07:20:47","guid":{"rendered":"https:\/\/razorpay.com\/newsroom\/?p=4690"},"modified":"2026-06-15T07:23:16","modified_gmt":"2026-06-15T07:23:16","slug":"razorpay-pos-launches-growth-dqr-a-checkout-device-unifying-offers-loyalty-upi-on-a-single-screen","status":"publish","type":"post","link":"https:\/\/razorpay.com\/newsroom\/razorpay-pos-launches-growth-dqr-a-checkout-device-unifying-offers-loyalty-upi-on-a-single-screen\/","title":{"rendered":"Razorpay POS Launches \u2018Growth DQR\u2019, A Checkout Device Unifying Offers, Loyalty &#038; UPI on a Single Screen"},"content":{"rendered":"<p><b>INDIA, Bengaluru \u2013 17th December 2025:<\/b><span style=\"font-weight: 400;\"> In its continued effort to simplify and elevate the in-store payment experience, <\/span><b>Razorpay POS, the offline payments arm of the fintech major,<\/b><span style=\"font-weight: 400;\"> today launched <\/span><b>Razorpay Growth Dynamic QR (DQR)<\/b><span style=\"font-weight: 400;\">, a <\/span><b>next-generation POS device that aims to make the retail checkout experience smoother.<\/b><span style=\"font-weight: 400;\"> Designed for high-volume retail stores, Quick Service Restaurants (QSRs), and premium stores, Growth DQR brings deals and discounts, joining the store\u2019s rewards program, using or claiming reward points, <\/span><b>and UPI payments <\/b><span style=\"font-weight: 400;\">onto <\/span><b>a single,<\/b><span style=\"font-weight: 400;\"> customer-facing screen that handles everything.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Staff <\/span><b>juggle billing, reward points, discount discovery, and payments while queues build up, leading to skipped rewards journeys and undiscovered offers at the checkout counter.<\/b><span style=\"font-weight: 400;\"> In conversations with retailers, a consistent theme emerges around loyalty programmes not delivering their full potential. While customers do accumulate rewards, many never end up using them because redemption is either not visible or feels cumbersome at checkout. Retailers also point to crowded counters and manual processes slowing down operations and adding avoidable strain on staff. <\/span><b>Especially in quick-service environments, merchants often feel forced to make a trade-off at the point of payment<\/b><span style=\"font-weight: 400;\"> &#8211; either move customers through quickly or take the extra moment to acknowledge loyalty &#8211; rarely able to do both seamlessly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a sleek and premium 10-inch dynamic display, <\/span><b>Razorpay Growth DQR shows personalised offers and reward options in real time, alongside a Dynamic QR for UPI payments.<\/b><span style=\"font-weight: 400;\"> Instead of multiple devices, standees, and manual prompts, customers see everything they need on one screen, enter their own details, and complete payment on the same device. By bringing all checkout workflows onto one <\/span><b>intelligent, customer-facing display, Growth DQR POS devices aim to reduce errors, speed up the process, and ensure that no opportunity is missed at the last mile.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Growth DQR enables retailers to move from a \u201cpayment-only\u201d counter to a <\/span><b>checkout<\/b><span style=\"font-weight: 400;\"> that consistently drives measurable outcomes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Better discovery at the counter: <\/b><span style=\"font-weight: 400;\">Real-time, personalized offers are surfaced directly on the dynamic display, instead of being buried in apps, SMSes, or post-payment scratch cards, where they are often overlooked and rarely redeemed<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lower cost, less clutter:<\/b><span style=\"font-weight: 400;\"> Replaces multiple devices with one sleek unit, reducing the cost of buying and maintaining multiple systems<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fewer errors, smoother ops:<\/b><span style=\"font-weight: 400;\"> Customers self-enter details and pay on one screen, improving accuracy and reducing queue spillover<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Faster checkout at scale: <\/b><span style=\"font-weight: 400;\">Parallel cashier and customer workflows speed up queues and serve more customers during peak hours<\/span><\/li>\n<\/ul>\n<p><b>Commenting on the launch of Growth DQR, Rahul Kothari, Chief Operating Officer, Razorpay, said, <\/b><i><span style=\"font-weight: 400;\">\u201cAnyone who has stood behind a retail counter knows how much happens in those few seconds, billing, offers, reward checks, payments, all while a queue waits. Store teams do their best, but the experience often becomes rushed, and meaningful engagement gets lost.\u201d<\/span><\/i><\/p>\n<p><b>Kothari further added, <\/b><i><span style=\"font-weight: 400;\">\u201cRazorpay Growth DQR is designed to support that frontline reality. By bringing offers, rewards, and UPI payments onto one simple, intelligent screen, we\u2019re helping businesses focus on serving customers, not managing devices. We want every checkout to feel smoother, more personal, and ultimately more rewarding, for both customers and the businesses that serve them.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">With Growth DQR, Razorpay POS continues its momentum towards an efficient in-store checkout experience for <\/span><b>India\u2019s businesses. Together with recent launches like India\u2019s first Self-healing POS devices, industry-first AI-powered Razorpay Recon to automate reconciliation for businesses, Q-Zap, a queue-busting suite for zero queues and faster checkouts,<\/b><span style=\"font-weight: 400;\"> it reflects a continued focus on reliability and better customer experiences.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>INDIA, Bengaluru \u2013 17th December 2025: In its continued effort to simplify and elevate the in-store payment experience, Razorpay POS, the offline payments arm of the fintech major, today launched Razorpay Growth Dynamic QR (DQR), a next-generation POS device that aims to make the retail checkout experience smoother. Designed for high-volume retail stores, Quick Service<\/p>\n","protected":false},"author":14,"featured_media":4691,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"no","footnotes":""},"categories":[28],"tags":[33,214,113],"class_list":["post-4690","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-razorpay","tag-razorpay-growth-dqr","tag-razorpay-pos"],"modified_by":"Anu Saraswat","_links":{"self":[{"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/posts\/4690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/comments?post=4690"}],"version-history":[{"count":1,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/posts\/4690\/revisions"}],"predecessor-version":[{"id":4692,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/posts\/4690\/revisions\/4692"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/media\/4691"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/media?parent=4690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/categories?post=4690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/tags?post=4690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}