{"id":4622,"date":"2025-10-30T06:29:36","date_gmt":"2025-10-30T06:29:36","guid":{"rendered":"https:\/\/razorpay.com\/newsroom\/?p=4622"},"modified":"2025-10-30T06:29:36","modified_gmt":"2025-10-30T06:29:36","slug":"razorpay-launches-cardsync-in-partnership-with-cred-and-visa-to-enable-an-ecosystem-wide-saved-card-tokenisation","status":"publish","type":"post","link":"https:\/\/razorpay.com\/newsroom\/razorpay-launches-cardsync-in-partnership-with-cred-and-visa-to-enable-an-ecosystem-wide-saved-card-tokenisation\/","title":{"rendered":"Razorpay Launches \u2018CardSync\u2019 in Partnership with CRED and VISA to  Enable an Ecosystem-wide Saved Card Tokenisation"},"content":{"rendered":"<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Nearly 40% of card failures stem from issues like mistyped details or simply not having the card handy<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">This integration lets shoppers pay with saved CRED cards, even on a new website or app using Razorpay checkout<\/span><\/i><\/li>\n<\/ul>\n<p><b>INDIA, Bengaluru \u2013 5 August 2025<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/razorpay.com\/\"><b>Razorpay<\/b><\/a><span style=\"font-weight: 400;\">, India\u2019s Leading Full-Stack Payments and Banking Platform for Businesses, today announced the launch of <\/span><b>\u2018<\/b><a href=\"https:\/\/www.linkedin.com\/posts\/razorpay_link-razorpay-cardsync-activity-7358369812898549760-wmJa\/?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAA6aOqEBQy6e8xoJ\" target=\"_blank\" rel=\"noopener\"><b>Card Sync<\/b><\/a><b>\u2019<\/b><span style=\"font-weight: 400;\">, in partnership with <\/span><b>CRED<\/b><span style=\"font-weight: 400;\"> &#8211; a simple new way for shoppers to pay faster and more securely online. Built on <\/span><b>Visa\u2019s tokenization infrastructure<\/b><span style=\"font-weight: 400;\">, Card Sync is an ecosystem-wide saved card solution that allows shoppers to link their saved CRED credit cards to any online store using Razorpay Checkout with just one tap. Once linked, shoppers don\u2019t have to enter their card details or CVV again for future payments. <\/span><b>This means no more typing, no more errors, and no more delays.<\/b><\/p>\n<p><b>This is a first-of-its-kind integration in India that allows saved cards from a trusted platform like CRED to be used smoothly across businesses, platforms, and transactions.<\/b><span style=\"font-weight: 400;\"> The integration is backed by VISA\u2019s secure tokenization framework, ensuring a trusted payment experience while helping businesses reduce friction and improve conversion at checkout. <\/span><\/p>\n<p><b>Why is this exciting? <\/b><span style=\"font-weight: 400;\">Because online shopping can be frustrating when you have to enter your card details every time. Many shoppers stop buying because it\u2019s too much hassle, or they worry about security. According to Razorpay data, <\/span><b>only 40% of users complete the tokenization process, and nearly 40% of card payment failures occur due to issues like expired cards, incorrect entry, OTP timeouts, or simply not having the card handy<\/b><span style=\"font-weight: 400;\"> at the moment of checkout.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite rising digital adoption, <\/span><b>card abandonment rates remain high<\/b><span style=\"font-weight: 400;\">, particularly among users new to the internet economy or wary of saving their card details on unfamiliar checkout pages. And for emerging brands, this friction translates into real revenue loss, as potential customers drop off mid-purchase, not due to lack of intent, but due to a poor, insecure, or time-consuming checkout experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Card Sync solves this by making checkout fast, easy, and secure. <\/span><b>For businesses, this means lower drop-offs, higher success rates, and improved retention, especially for high-value purchases. <\/b><span style=\"font-weight: 400;\">For online shoppers, it\u2019s a convenient, one-tap checkout experience that feels invisible, yet secure.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Commenting on the launch, <\/span><b>Khilan Haria, CPO, Razorpay<\/b><span style=\"font-weight: 400;\">, said, <\/span><i><span style=\"font-weight: 400;\">\u201cThe next phase of digital payments is not just about enabling transactions, it\u2019s about making them invisible. Tokenization has long promised safer, seamless payments; however, <\/span><\/i><b><i>its adoption has lagged due to checkout friction and low user trust in saving card details<\/i><\/b><i><span style=\"font-weight: 400;\"> on merchant sites. With Card Sync, we\u2019ve removed that friction completely. By allowing trusted, saved cards from platforms like CRED to work across the entire Razorpay ecosystem, we\u2019re setting a <\/span><\/i><b><i>new standard for how easy and interoperable card payments can be.<\/i><\/b><i><span style=\"font-weight: 400;\"> Backed by VISA\u2019s secure rails, this collaboration marks a major step toward truly frictionless commerce in India. <\/span><\/i><b><i>Early results have shown a 3x higher usage of saved cards and improved retention<\/i><\/b><i><span style=\"font-weight: 400;\">, and we believe this is the kind of infrastructure shift that will quietly reshape how India pays.\u201d<\/span><\/i><\/p>\n<p><b>Commenting on the partnership, Akshay Aedula, Product and Growth, CRED, said<\/b><i><span style=\"font-weight: 400;\">, &#8220;The creditworthy expect frictionless experiences everywhere, not just on the CRED app. We&#8217;re excited to collaborate with Razorpay and Visa to bring that to thousands of long-tail merchants. CardSync removes the friction and risk of repeatedly entering card details, enabling secure checkouts as delightful as the shopping experience.&#8221;<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201c<\/span><\/i><b><i>At Visa, we view tokenisation as a transformative force in digital payments, <\/i><\/b><i><span style=\"font-weight: 400;\">one that delivers both enhanced security and seamless user experiences at scale. This collaboration with Razorpay and CRED brings this vision to life, empowering cardholders to transact confidently and efficiently across a wide merchant ecosystem. By combining innovation, trust, and reach, we\u2019re helping <\/span><\/i><b><i>shift tokenization from a regulatory requirement to a powerful enabler of frictionless commerce<\/i><\/b><i><span style=\"font-weight: 400;\"> in India,\u201d <\/span><\/i><span style=\"font-weight: 400;\">said <\/span><b>Ramakrishnan Gopalan, Head of Product, Visa, India and South Asia<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Razorpay was one of the first in India to adopt card tokenization early, helping merchants comply smoothly without disrupting the user experience. Card Sync takes this further by allowing saved cards from trusted third parties to be used seamlessly across different merchants and platforms. <\/span><b>As digital commerce grows, easy and secure payments are more important than ever, especially for high-value transactions <\/b><span style=\"font-weight: 400;\">where friction still causes many drop-offs. Card Sync aims to solve this and boost conversions.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">***<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nearly 40% of card failures stem from issues like mistyped details or simply not having the card handy This integration lets shoppers pay with saved CRED cards, even on a new website or app using Razorpay checkout INDIA, Bengaluru \u2013 5 August 2025: Razorpay, India\u2019s Leading Full-Stack Payments and Banking Platform for Businesses, today announced<\/p>\n","protected":false},"author":14,"featured_media":4623,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[28],"tags":[33,200,202,201,203],"class_list":{"0":"post-4622","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-razorpay","9":"tag-razorpay-cardsync","10":"tag-razorpay-cred","11":"tag-razorpay-innovation","12":"tag-razorpay-visa"},"modified_by":"Anu Saraswat","_links":{"self":[{"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/posts\/4622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/comments?post=4622"}],"version-history":[{"count":1,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/posts\/4622\/revisions"}],"predecessor-version":[{"id":4624,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/posts\/4622\/revisions\/4624"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/media\/4623"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/media?parent=4622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/categories?post=4622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/tags?post=4622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}