{"id":4439,"date":"2024-04-01T05:57:53","date_gmt":"2024-04-01T05:57:53","guid":{"rendered":"https:\/\/razorpay.com\/newsroom\/?p=4439"},"modified":"2024-04-01T05:57:59","modified_gmt":"2024-04-01T05:57:59","slug":"razorpay-diversifies-beyond-payments-introduces-the-world-to-first-ever-podcast-as-a-service-platform-razorpay-paas","status":"publish","type":"post","link":"https:\/\/razorpay.com\/newsroom\/razorpay-diversifies-beyond-payments-introduces-the-world-to-first-ever-podcast-as-a-service-platform-razorpay-paas\/","title":{"rendered":"Razorpay Diversifies Beyond Payments; Introduces the World to First-ever Podcast as a Service Platform, \u2018Razorpay PaaS\u2019"},"content":{"rendered":"<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">The introduction of this unique platform comes at a time when India is witnessing a rush in podcast consumption<\/span><\/i><\/p>\n<p><b>INDIA, Bengaluru, 01 April 2024: <\/b><span style=\"font-weight: 400;\">Expanding its horizons beyond pioneering payments and continually serving India with disruptive solutions, <\/span><a href=\"https:\/\/razorpay.com\/\"><b>Razorpay<\/b><\/a><span style=\"font-weight: 400;\">,<\/span> <span style=\"font-weight: 400;\">India\u2019s Leading Omnichannel Payments, and Banking Platform for Businesses <\/span><b>launched an Industry-first &amp; World\u2019s Only Podcast as a Service Platform, \u2018<\/b><a href=\"https:\/\/razorpay.com\/paas\"><b>Razorpay PaaS<\/b><\/a><b>\u2019*, on 1st of April. Taking customization to a whole new level, <\/b><span style=\"font-weight: 400;\">this path-breaking platform by Razorpay will enable users to<\/span><b> create a podcast within minutes <\/b><span style=\"font-weight: 400;\">on a<\/span> <b><i>topic<\/i><\/b> <span style=\"font-weight: 400;\">of their choice,<\/span> <span style=\"font-weight: 400;\">at a<\/span> <b><i>time<\/i><\/b> <span style=\"font-weight: 400;\">most convenient to them, with<\/span> <b><i>over 20 Celebrity Guests<\/i><\/b><b> including Mark Zuckerberg, Joe Biden, Batman, Ironman, Rihanna, Morgan Freeman, Rafael Nadal, Ed Sheeran, Lady Gaga, Serene Williams among others<\/b><span style=\"font-weight: 400;\">.<\/span><b>\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">India is the third-largest podcast consumer in the world with over 57.6 Mn monthly listeners, according to PWC\u2019s Global Entertainment &amp; Media Outlook 2020-24 Report. One of the <\/span><b>major roadblocks to adoption is getting hyper-personalised content of choice<\/b><span style=\"font-weight: 400;\">.<\/span> <span style=\"font-weight: 400;\">For instance, if a user wishes to hear <\/span><b>Batman and Bill Gates<\/b><span style=\"font-weight: 400;\"> on the best tax-saving mutual funds and pension plans or <\/span><b>Elon Musk and Sam Altman<\/b><span style=\"font-weight: 400;\"> on \u2018Zen Mode\u2019, Tesla\u2019s new autopilot feature for Indian roads &#8211; there is no tool at the user\u2019s disposal to tune to these very intriguing and important conversations. However, Razorpay PaaS is indeed that<\/span><b> \u2018genie at the click of a button<\/b><span style=\"font-weight: 400;\">\u2019 that can make this and so much more, happen in a jiffy! With Razorpay PaaS, users will now be <\/span><b>empowered to decide what kind of podcast they want to tune in to<\/b><span style=\"font-weight: 400;\">.<\/span> <span style=\"font-weight: 400;\">From <\/span><b>Taylor Swift and Adele<\/b><span style=\"font-weight: 400;\"> on how to write a song without getting your heart broken to <\/span><b>Donald Trump and Barack Obama<\/b><span style=\"font-weight: 400;\"> on the seven secrets of teenage parenting,<\/span> <b>Razorpay PaaS is poised to revolutionise the podcast landscape like never before<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Excited to launch a platform such as this, <\/span><b>Razorpay Spokesperson said<\/b><span style=\"font-weight: 400;\">,<\/span> <i><span style=\"font-weight: 400;\">\u201cThe recent surge in consumption of in-depth insightful conversations in the form of podcasts has been astounding. An avid podcast listener myself, I have resorted to some of the best podcasts, be it while commuting to work, walking my dog, or having a \u2018Sleepless In Seattle\u2019 moment. I&#8217;ve always been fascinated by the enriching knowledge and experience they offer, expanding one&#8217;s mental horizons and sparking unconventional thinking. <\/span><\/i><b><i>After immersing myself in countless podcasts, the idea of empowering others to create their own podcasts felt like the next logical step<\/i><\/b><i><span style=\"font-weight: 400;\">. <\/span><\/i><b><i>With Razorpay PaaS, we\u2019re not just introducing a service; we are unleashing a platform that will seamlessly integrate into the fabric of daily life of every human.<\/i><\/b><i><span style=\"font-weight: 400;\">&#8220;<\/span><\/i><\/p>\n<p><b>The Spokesperson added<\/b><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">\u201cAt Razorpay, we continue to introduce many firsts in the ecosystem and we believe this one will truly disrupt consumption patterns like never before. I can\u2019t wait to see the stories, insights, and conversations that will emerge as a result of this.\u201d<\/span><\/i><\/p>\n<p><b>Razorpay PaaS will solve the problem of waiting for new episodes every week, month, or even a year<\/b><span style=\"font-weight: 400;\">, by serving them with instant episodes at the click of a button! The platform also features a section called <\/span><b>\u2018Our Picks\u2019<\/b> <b>which has a sample of favorite podcasts,<\/b><span style=\"font-weight: 400;\"> curated and handpicked by Razorpay\u2019s top leadership for the users who are indecisive about where to begin their podcast consumption journey. One of the most well-received and celebrated episodes of this section features <\/span><b>Lionel Messi and Cristiano Ronaldo in a never-before-heard avatar, <\/b><span style=\"font-weight: 400;\">exclusively sharing their views on why the term GOAT should be retired and some new animals should be given the spotlight.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Razorpay\u2019s path-breaking Podcast as a Service platform is a <\/span><b>free-of-cost solution<\/b><span style=\"font-weight: 400;\"> and can be accessed by any user as long as they have a device and internet to access the platform. <\/span><b>To learn more about Razorpay\u2019s revolutionary Podcast as a Service Platform, check out here: <\/b><a href=\"https:\/\/razorpay.com\/paas\"><b>https:\/\/razorpay.com\/paas<\/b><\/a><b>\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">*<\/span><b><i>Disclaimer:<\/i><\/b><i><span style=\"font-weight: 400;\"> April 1 is all about humour and this is our attempt at it \ud83d\ude1c. Razorpay has no intention to demean any person or event or otherwise cause any harm. All voices are AI-generated parodies meant for entertainment purposes only and do not involve the actual participation or endorsement of any person. Listener discretion is advised \ud83d\ude1c. Razorpay encourages the responsible use of AI technology.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The introduction of this unique platform comes at a time when India is witnessing a rush in podcast consumption INDIA, Bengaluru, 01 April 2024: Expanding its horizons beyond pioneering payments and continually serving India with disruptive solutions, Razorpay, India\u2019s Leading Omnichannel Payments, and Banking Platform for Businesses launched an Industry-first &amp; World\u2019s Only Podcast as<\/p>\n","protected":false},"author":14,"featured_media":4440,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"no","footnotes":""},"categories":[30],"tags":[33,142,141,143],"class_list":{"0":"post-4439","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-featured-stories","8":"tag-razorpay","9":"tag-razorpay-april-fools-day","10":"tag-razorpay-paas","11":"tag-razorpay-podcast"},"modified_by":"Anu Saraswat","_links":{"self":[{"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/posts\/4439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/comments?post=4439"}],"version-history":[{"count":1,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/posts\/4439\/revisions"}],"predecessor-version":[{"id":4441,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/posts\/4439\/revisions\/4441"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/media\/4440"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/media?parent=4439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/categories?post=4439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/tags?post=4439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}