{"id":4378,"date":"2023-09-25T08:41:33","date_gmt":"2023-09-25T08:41:33","guid":{"rendered":"https:\/\/razorpay.com\/newsroom\/?p=4378"},"modified":"2023-10-05T10:13:40","modified_gmt":"2023-10-05T10:13:40","slug":"razorpay-launches-in-app-payments-for-whatsapp-business-platform-policybazaar-boat-amongst-early-adopters","status":"publish","type":"post","link":"https:\/\/razorpay.com\/newsroom\/razorpay-launches-in-app-payments-for-whatsapp-business-platform-policybazaar-boat-amongst-early-adopters\/","title":{"rendered":"Razorpay Launches In-app Payments For WhatsApp Business Platform; PolicyBazaar, boAt Amongst Early Adopters"},"content":{"rendered":"<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Businesses using the WhatsApp Business Platform (API) will now be able to offer their customers a seamless payment experience, resulting in increased sales conversions<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">This innovation-driven partnership brings the <\/span><\/i><b><i>power of conversational commerce to India, opening up new revenue channels for businesses\u00a0<\/i><\/b><\/li>\n<\/ul>\n<p><b>INDIA, Bangalore &#8211; 25 Sep 2023:<\/b><span style=\"font-weight: 400;\"> Staying true to its commitment to <\/span><b>enabling small businesses to unlock newer levels of growth,<\/b> <a href=\"https:\/\/razorpay.com\/\"><b>Razorpay<\/b><\/a><b>,<\/b><span style=\"font-weight: 500;\"> India\u2019s Leading Full-Stack Payments, and Business Banking Platform <\/span><b>announced its strategic partnership with WhatsApp, <\/b><span style=\"font-weight: 400;\">the Meta-owned messaging application. With an increasing number of businesses adopting WhatsApp for conversational use cases, this offering will enable businesses to finalize sales directly within WhatsApp chats, allowing customers to make payments within the app and thus minimizing the challenges of the checkout process. <\/span><b>This partnership underscores the growing significance of digital commerce, leveraging WhatsApp\u2019s massive scale to forge a new era of streamlined transactions<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><b>PolicyBazaar,<\/b><span style=\"font-weight: 400;\"> an insurance aggregator, and <\/span><b>boAt, <\/b><span style=\"font-weight: 400;\">a D2C electronics &amp; wearables company<\/span><b>,<\/b><span style=\"font-weight: 400;\"> are the early adopters of this innovation, with various other e-commerce, D2C, and utility industry businesses also expected to go live in the coming days.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By 2025, <\/span><a href=\"https:\/\/www.livemint.com\/industry\/retail\/ecommerce-surge-india-to-add-80-million-online-shoppers-by-2025-11682063858853.html\" target=\"_blank\" rel=\"noopener\"><b>India is anticipated to welcome 80 million new online shoppers<\/b><span style=\"font-weight: 400;\"> into its continually expanding E-commerce landscape<\/span><\/a><b>.<\/b><span style=\"font-weight: 400;\"> As a result, merchants and retailers are understandably anticipating a more robust infrastructure. Currently, <\/span><b>the ordeal of visiting multiple websites, or hoping on other payment apps is what poses to be one of the major roadblocks for businesses<\/b> <b>and their customers <\/b><span style=\"font-weight: 400;\">from making instantaneous purchases.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Addressing the above challenges, <\/span><b>through the integration of Razorpay and WhatsApp accounts, <\/b><span style=\"font-weight: 400;\">businesses will be able to offer customers not just a seamless in-app payment experience but also be able to <\/span><b>address issues like cart abandonment, bill payments, and ticket purchases<\/b><span style=\"font-weight: 400;\">. This solution will empower businesses to seamlessly convert conversations into sales opportunities. It will also provide customers with <\/span><b>instant payment confirmations, the convenience of order tracking, and facilitate re-engagement with businesses they\u2019ve recently transacted with<\/b><span style=\"font-weight: 400;\">. Both hassle-free and integrated in the truest sense, it will help merchants to significantly scale their businesses and curate an elevated journey for end-users.\u00a0<\/span><\/p>\n<p><b>Rahul Kothari, Chief Business Officer, Razorpay said,<\/b><i><span style=\"font-weight: 400;\"> &#8220;Today, with India&#8217;s vast WhatsApp user base of 400 million, we see a tremendous opportunity to bolster the commerce landscape for merchants. By integrating WhatsApp with our robust, tech-first payments platform, we aim to extend an unprecedented opportunity for merchants to expand their revenue streams and reach a broader customer base through WhatsApp. We expect that this collaboration will lead to new unexplored business opportunities in commerce flowing through WhatsApp in the near future. I believe every business should take advantage of this opportunity.&#8221;<\/span><\/i><\/p>\n<p><b>Ravi Garg, Director, Business Messaging, Meta in India said,<\/b><i><span style=\"font-weight: 400;\"> \u201cOffering a simple and secure payment experience to people and businesses across India will be a game-changer for how business gets done on WhatsApp. Now, millions of people can easily make a purchase from their favorite businesses that will help these businesses in driving more sales.\u201d<\/span><\/i><\/p>\n<p><b>Aman Gupta, Co-Founder &amp; CMO, boAt<\/b> <span style=\"font-weight: 400;\">said,<\/span><i><span style=\"font-weight: 400;\"> \u201cboAt has always been on the cutting-edge of innovations that give our customers convenience and simplicity. That is why we are excited to partner with Razorpay and WhatsApp to build out conversational commerce experiences to reach new customers and engage existing ones.\u201d\u00a0\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Once integrated, businesses will be able to offer their customers access to a comprehensive range of Razorpay\u2019s suite of offerings within the WhatsApp platform. This includes a wide array of payment options such as UPI, cards, net banking, EMI, pay later, and international payments, all available conveniently in one place. This thought-through move is poised to bring about a revolutionary change in India\u2019s E-commerce sector, while widely expanding revenue channels for businesses.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Businesses using the WhatsApp Business Platform (API) will now be able to offer their customers a seamless payment experience, resulting in increased sales conversions This innovation-driven partnership brings the power of conversational commerce to India, opening up new revenue channels for businesses\u00a0 INDIA, Bangalore &#8211; 25 Sep 2023: Staying true to its commitment to enabling<\/p>\n","protected":false},"author":14,"featured_media":4379,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"no","footnotes":""},"categories":[28,30],"tags":[33,108],"class_list":{"0":"post-4378","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"category-featured-stories","9":"tag-razorpay","10":"tag-razorpay-whatsapp"},"modified_by":"Anu Saraswat","_links":{"self":[{"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/posts\/4378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/comments?post=4378"}],"version-history":[{"count":1,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/posts\/4378\/revisions"}],"predecessor-version":[{"id":4380,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/posts\/4378\/revisions\/4380"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/media\/4379"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/media?parent=4378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/categories?post=4378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/tags?post=4378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}