{"id":4361,"date":"2023-08-03T08:33:12","date_gmt":"2023-08-03T08:33:12","guid":{"rendered":"https:\/\/razorpay.com\/newsroom\/?p=4361"},"modified":"2023-09-18T18:15:07","modified_gmt":"2023-09-18T18:15:07","slug":"indian-ott-platforms-witnessed-a-whopping-194-increase-in-revenue-from-international-viewers-razorpays-international-payments-report","status":"publish","type":"post","link":"https:\/\/razorpay.com\/newsroom\/indian-ott-platforms-witnessed-a-whopping-194-increase-in-revenue-from-international-viewers-razorpays-international-payments-report\/","title":{"rendered":"Indian OTT Platforms Witnessed a Whopping 194% Increase In Revenue From International Viewers &#8211; Razorpay\u2019s International Payments Report"},"content":{"rendered":"<p><b>INDIA, Bengaluru, 3rd August, 2023<\/b><b>:<\/b><span style=\"font-weight: 400;\"> With an intent to understand the <\/span><b>trends and<\/b> <b>impact of international transactions on Indian businesses<\/b><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/razorpay.com\/\"><b>Razorpay<\/b><\/a><span style=\"font-weight: 400;\">, India\u2019s Leading Full-Stack Payments and Banking Platform for Businesses, has launched the<\/span><b> first edition of its International Payments Report<\/b><span style=\"font-weight: 400;\">. The report analyses <\/span><b>over 10 Mn transactions processed on Razorpay\u2019s platform in the last two years, <\/b><span style=\"font-weight: 400;\">between 1st April, 2021 and 31st July, 2023, to understand how India performed on a global scale, and boy, were we in for a treat!\u00a0<\/span><\/p>\n<p><b>The International Payments Report <\/b><span style=\"font-weight: 400;\">titled<\/span><b> \u2018From India to the World\u2019 studied the remarkable growth in online international payments in 2022-23<\/b><span style=\"font-weight: 400;\">, with the preceding year (2021-22) serving as a benchmark. The findings clearly suggest that if 2021 saw a boom in digital payments, 2022-23 witnessed a veritable explosion. <\/span><b>All findings in this report are based on <\/b><b>over 10 Mn in<\/b><b>ternational\u00a0 transactions processed on the Razorpay platform <\/b><b>between 1st <\/b><b>April, 2021 and 31st July, 2023.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">From entertaining the world with mammoth productions like RRR and KGF 2, and swaying away everyone to the beats of Naatu Naatu, to India successfully launching Chandrayaan-3 with full josh, it has been a period of euphoria for India.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>While the world grooved on Naatu Naatu: <\/b><span style=\"font-weight: 400;\">India gave Hollywood a run for its money when Indian OTT platforms saw an increase of <\/span><b>194%<\/b><span style=\"font-weight: 400;\"> in revenue from international viewers in the last two years, and a massive <\/span><b>361%<\/b><span style=\"font-weight: 400;\"> increase in international transactions.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Then and now<\/b><span style=\"font-weight: 400;\">, <\/span><b>think of knowledge, and you think of India<\/b><span style=\"font-weight: 400;\">: Keeping up with its legacy, India has now successfully reimagined and reshaped classrooms for the 21st century. With over <\/span><b>4,450<\/b><span style=\"font-weight: 400;\"> ed tech startups in India today, Indian ed-tech businesses have bolstered the e-learning ecosystem, witnessing <\/span><b>51%<\/b><span style=\"font-weight: 400;\"> more sales for e-learning platforms internationally over the last year.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Indian weavers got the fashion world on a chokehold: <\/b><span style=\"font-weight: 400;\">Continuing to keep the world in awe of our nuanced and detailed weavesmanship, India saw a whopping <\/span><b>163%<\/b><span style=\"font-weight: 400;\"> increase in sales for Indian fashion brands globally.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>We have embraced technology and it now powers the world:<\/b><span style=\"font-weight: 400;\"> India\u2019s trade routes witnessed a dramatic turn of events from silks to SaaS (Software As A Service). Indian SaaS (Software As A Service) companies recorded a <\/span><b>73% <\/b><span style=\"font-weight: 400;\">increase in their international sales, while India\u2019s PaaS (Platform as a Service) witnessed a skyrocketed <\/span><b>74%<\/b><span style=\"font-weight: 400;\"> growth in purchase over the last year. IaaS (Infrastructure as a Service) on the other hand saw a 130% surge in spending within the same period.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Bringing the world to see India: <\/b><span style=\"font-weight: 400;\">Amid revenge tourism witnessing a major hike, India succeeded in positioning itself as a preferred tourist destination for global tourists. Online travel agencies witnessed a <\/span><b>14x <\/b><span style=\"font-weight: 400;\">increase in international payments and a whopping <\/span><b>12x<\/b><span style=\"font-weight: 400;\"> hike in transactions from travelers globally.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Elaborating on the insights<\/span><b>, Rahul Kothari, Chief Business Officer, Razorpay said,<\/b><i><span style=\"font-weight: 400;\"> \u201cWith each passing era, India has been successful in embracing and leveraging its global identity, while showcasing its indelible impression on the international stage. <\/span><\/i><b><i>From legacy brands to startups, Indian businesses have taken the global audiences by a storm, demonstrating resilience and innovation-first approach. <\/i><\/b><i><span style=\"font-weight: 400;\">From technology, textiles, education to entertainment and tourism, India has embraced the winds of change without compromising its essence. These insights from the International Payments Report is a testimony to the conducive government policies and the thriving digital payments environment which has bolstered its influence across borders. As our customers&#8217; trusted payments partner, Razorpay will continue to celebrate their success and the spirit of innovation in the last couple of years and help open doors for many more successes to come.\u201d<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>INDIA, Bengaluru, 3rd August, 2023: With an intent to understand the trends and impact of international transactions on Indian businesses, Razorpay, India\u2019s Leading Full-Stack Payments and Banking Platform for Businesses, has launched the first edition of its International Payments Report. The report analyses over 10 Mn transactions processed on Razorpay\u2019s platform in the last two<\/p>\n","protected":false},"author":14,"featured_media":4363,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"no","footnotes":""},"categories":[30],"tags":[101,33,100],"class_list":{"0":"post-4361","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-featured-stories","8":"tag-payments-report","9":"tag-razorpay","10":"tag-razorpay-international-payments-report"},"modified_by":"Anu Saraswat","_links":{"self":[{"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/posts\/4361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/comments?post=4361"}],"version-history":[{"count":1,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/posts\/4361\/revisions"}],"predecessor-version":[{"id":4364,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/posts\/4361\/revisions\/4364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/media\/4363"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/media?parent=4361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/categories?post=4361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/tags?post=4361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}