{"id":4342,"date":"2023-05-08T13:11:34","date_gmt":"2023-05-08T13:11:34","guid":{"rendered":"https:\/\/razorpay.com\/newsroom\/?p=4342"},"modified":"2023-06-07T06:41:16","modified_gmt":"2023-06-07T06:41:16","slug":"45-days-45-founders-45-unique-art-creations-razorpays-ode-to-indias-inspiring-entrepreneurs-reimagined-via-ai-for-first-time","status":"publish","type":"post","link":"https:\/\/razorpay.com\/newsroom\/45-days-45-founders-45-unique-art-creations-razorpays-ode-to-indias-inspiring-entrepreneurs-reimagined-via-ai-for-first-time\/","title":{"rendered":"45 Days, 45 Founders, 45 Unique Art Creations: Razorpay\u2019s Ode to India\u2019s Inspiring Entrepreneurs Reimagined via AI for First Time"},"content":{"rendered":"<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><i>India\u2019s First-ever AI-powered print ad Founder-first campaign<\/i><\/b><i><span style=\"font-weight: 400;\">, #ImaginedThroughAI is dedicated to celebrating India&#8217;s vibrant entrepreneurial spirit\u00a0<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><i>Features founders like<\/i><\/b><i><span style=\"font-weight: 400;\"> Vineeta Singh (SUGAR cosmetics), Vidit Aatrey (Meesho), Deepinder Goyal (Zomato), Alakh Pandey (Physics Wallah), Shashank Mehta (The Whole Foods) among others<\/span><\/i><\/li>\n<\/ul>\n<p><b>INDIA, Bengaluru &#8211; <\/b><b>8th Ma<\/b><b>y 2023: Committed to championing the Indian startup-up ecosystem, <\/b><a href=\"http:\/\/razorpay.com\"><b>Razorpay<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 500;\">India\u2019s Leading Full-Stack Payments and Banking Platform for Businesses<\/span><span style=\"font-weight: 400;\"> has <\/span><b>launched<\/b><span style=\"font-weight: 400;\"> the <\/span><b>Country\u2019s First-ever AI-powered print ad campaign, #ImaginedThroughAI<\/b><span style=\"font-weight: 400;\">, that envisions the journey of India\u2019s entrepreneurs in a never-seen-before light. A truly founder-first and founder-only campaign, <\/span><b>Razorpay partnered with Talented.Agency<\/b><span style=\"font-weight: 400;\"> to conceptualize <\/span><b>this series of 45 art pieces of 45 founders spread across 45 days showcasing the passion and grit<\/b><span style=\"font-weight: 400;\"> of some of India\u2019s changemakers in an unprecedented manner. Despite macroeconomic challenges, India&#8217;s startup landscape has witnessed tremendous growth fueled by innovative founders. <\/span><b>Razorpay believes that it is now more important than ever to honor these superheroes<\/b><span style=\"font-weight: 400;\"> as they continue to inspire and influence the future generation and economy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With India becoming one of the fastest-growing major economies in the world, the country\u2019s start-ups are rewriting India\u2019s economic roadmap, leading India\u2019s march to achieve a $5 trillion GDP by 2025. The country has consistently supported the business side of start-ups as risk-takers and wealth creators but more could be done to celebrate the human side &#8211; the resilience, passion, and unique spirit of <\/span><b>founders. #ImaginedThroughAI is a tribute to the entrepreneurial spirit that inspires India. It urges India to discover the unseen and untold stories of founders, revealing the secret behind their success &#8211; <\/b><span style=\"font-weight: 400;\">their vision, values, attitudes, and codes that make them who they are, and what drives them.<\/span><b>\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In the last 25 days, <\/span><b>The Economic Times<\/b><span style=\"font-weight: 400;\"> has featured some influential trailblazers like <\/span><b>Vidit Aatrey<\/b><span style=\"font-weight: 400;\"> (Meesho), <\/span><b>Deepinder Goyal<\/b><span style=\"font-weight: 400;\"> (Zomato), <\/span><b>Aloke Bajpai <\/b><span style=\"font-weight: 400;\">(Ixigo), <\/span><b>Vineeta Singh <\/b><span style=\"font-weight: 400;\">(Sugar Cosmetics), <\/span><b>Alakh Pandey<\/b><span style=\"font-weight: 400;\"> (Physics Wallah), <\/span><b>Shashank Mehta<\/b><span style=\"font-weight: 400;\"> (Whole Truth Foods), <\/span><b>Sairee Chahal<\/b><span style=\"font-weight: 400;\"> (Sheroes), <\/span><b>Minu Margaret<\/b><span style=\"font-weight: 400;\"> (BlissClub), <\/span><b>Ankit Agarwal<\/b><span style=\"font-weight: 400;\"> (Phool.Co), <\/span><b>Supriya Paul <\/b><span style=\"font-weight: 400;\">(Josh Talks), <\/span><b>Ashish Kashyap<\/b><span style=\"font-weight: 400;\"> (INDMoney) to name a few<\/span><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">A 9-week-long marathon, this AI celebration, powered by over 1,000 unique prompts is building a visual museum of India\u2019s start-up story and bringing to light the untold stories of the founders, by the founders.\u00a0<\/span><\/p>\n<p><b>Apuarv Sethi, VP Marketing, Razorpay,<\/b><span style=\"font-weight: 400;\"> said <\/span><i><span style=\"font-weight: 400;\">&#8220;Razorpay has always been deeply moved by the spirit of entrepreneurship. It animates everything we do. We found the right partner in Talented.Agency to bring this out in the most interesting way. <\/span><\/i><b><i>#ImaginedThroughAI was born out of the desire to imagine the unseen spirit of entrepreneurship &#8211; the passion, the values, the vision, and the spirit of the founders.<\/i><\/b><i><span style=\"font-weight: 400;\"> We hope that this campaign builds appreciation for the human side of entrepreneurship and creates a culture of championing the founders who are changing our present and our future.&#8221;<\/span><\/i><\/p>\n<p><b>The campaign uses AI tools such as Midjourney and Stable Diffusion.\u00a0<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201c<\/span><\/i><b><i>#ImaginedThroughAI shows us a different side of founders that never make it to the news &#8211; their passions, their drive, their zeal.<\/i><\/b><i><span style=\"font-weight: 400;\"> We\u2019re proud to partner with Razorpay and take on the onus to celebrate Indian founders for their passions, not just their profits. Someone asked us earlier &#8211; is this the new corporate mugshot? It might as well be! Each founder\u2019s art concept is inspired by either their vision or their journey thus far &#8211; that\u2019s why we\u2019re seeing founders every day imagined in green fields, on other planets, in rivers of chocolate. Brought alive via Hyperrealism, 90s Manga art style, Steampunk &#8211; design styles so alien to B2B overall,\u201d<\/span><\/i> <b>said PG Aditiya, CCO and Co-founder at Talented.Agency.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The campaign has already witnessed a\u00a0 huge positive impact with conversations around founders brimming outside the start-up community. For instance, it helped the Cuddles Foundation raise over INR 1 Lac, the day their founder Purnota Bahl was featured in the series.<\/span><\/p>\n<p><b>Razorpay has held a long-standing commitment to enabling the startup ecosystem, one of them being the Razorpay Rize platform<\/b><span style=\"font-weight: 400;\"> which works with over 500 Indian startups. The Rize Program has guided these startups to take their first step, helping early-stage and bootstrapped startups actually \u2018<\/span><i><span style=\"font-weight: 400;\">start up<\/span><\/i><span style=\"font-weight: 400;\">\u2019 their growth journey with utmost ease and comfort.<\/span><b>\u00a0<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>CREDITS:<\/b><b><br \/>\n<\/b><b>Agency: Talented<\/b><\/p>\n<p><b>Client: Razorpay<\/b><\/p>\n<p><b>Agency Team: PG Aditiya &amp; Team<\/b><\/p>\n<p><b>AI Consulting partner: @goji__ (Svojas Chari)\u00a0<\/b><\/p>\n<p><b>Client Team: Apuarv Sethi &amp; Team<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>India\u2019s First-ever AI-powered print ad Founder-first campaign, #ImaginedThroughAI is dedicated to celebrating India&#8217;s vibrant entrepreneurial spirit\u00a0 Features founders like Vineeta Singh (SUGAR cosmetics), Vidit Aatrey (Meesho), Deepinder Goyal (Zomato), Alakh Pandey (Physics Wallah), Shashank Mehta (The Whole Foods) among others INDIA, Bengaluru &#8211; 8th May 2023: Committed to championing the Indian startup-up ecosystem, Razorpay, India\u2019s<\/p>\n","protected":false},"author":14,"featured_media":4343,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"no","footnotes":""},"categories":[28,30],"tags":[33,95,93,94],"class_list":{"0":"post-4342","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"category-featured-stories","9":"tag-razorpay","10":"tag-razorpay-ai","11":"tag-razorpay-ai-campaign","12":"tag-razorpay-founder-campaign"},"modified_by":"Anu Saraswat","_links":{"self":[{"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/posts\/4342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/comments?post=4342"}],"version-history":[{"count":1,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/posts\/4342\/revisions"}],"predecessor-version":[{"id":4344,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/posts\/4342\/revisions\/4344"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/media\/4343"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/media?parent=4342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/categories?post=4342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/tags?post=4342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}