{"id":4034,"date":"2022-04-01T10:26:49","date_gmt":"2022-04-01T10:26:49","guid":{"rendered":"https:\/\/razorpay.com\/newsroom\/?p=4034"},"modified":"2022-06-28T10:42:01","modified_gmt":"2022-06-28T10:42:01","slug":"razorpay-launches-industry-first-buy-now-pay-never-product-on-1st-april","status":"publish","type":"post","link":"https:\/\/razorpay.com\/newsroom\/razorpay-launches-industry-first-buy-now-pay-never-product-on-1st-april\/","title":{"rendered":"Razorpay Launches Industry-First \u2018Buy Now Pay Never\u2019 Product* on 1st April"},"content":{"rendered":"<ul class=\"ul1\">\n<li class=\"li1\"><i>With this first-of-its-kind product, shoppers can now get a 100% discount on all of their purchases, instantly<\/i><\/li>\n<\/ul>\n<p class=\"p1\"><b>Bangalore, Apr 1, 2022: <\/b>With an extravagant rise in online shopping in the past two years, <a href=\"https:\/\/razorpay.com\/\"><span class=\"s1\">Razorpay<\/span><\/a>, India\u2019s Leading Full-Stack Financial Solutions Company, has <b>launched the World\u2019s First of its Kind, <\/b><a href=\"https:\/\/razorpay.com\/buynowpaynever\/?utm_source=pr&amp;utm_medium=media-links\"><span class=\"s1\"><b>Buy Now Pay Never (BNPN)<\/b><\/span><\/a><b> product on 1st April.<\/b> Having conquered the B2B space over the last 7 years, Razorpay has now officially entered the B2C sector with the launch of BNPN. Seeing the rapid rise in Buy Now Pay Later (BNPL) as a preferred payment option by millions of shoppers in India, Razorpay wanted to solve any remaining shopping woes being faced by consumers. <b>With BNPN, online shoppers can now say goodbye to price tags and buy off that wishlist without having to ever pay a dime for it.<span class=\"Apple-converted-space\">\u00a0<\/span><\/b><\/p>\n<p class=\"p1\">For the launch of BNPN, Razorpay has partnered with India\u2019s most trustworthy lenders who never ask for their money back. The fintech giant strongly believes in the saying, <i>\u201cLenders are so nice, they\u2019ll send your order twice\u201d.<\/i> <b>This partnership is coupled with Razorpay\u2019s proprietary \u2018Zero-click-checkout\u2019, which allows the user to get rid of the multiple clicks one has to make to pay for their purchase.<\/b> This revolutionary product aims to put the \u2018end\u2019 in \u2018lending\u2019 and redefine the meaning of retail therapy.<\/p>\n<p class=\"p1\">According to estimates, the BNPN market in India would reach a total valuation of $700 billion by 2023. Razorpay has taken the first step towards this journey, in only 9 hours of its launch, the product has seen over 700 million signups. Awarded \u201cIndia\u2019s Best fintech Product\u201d and \u201cAudience Favorite\u201d, BNPN is aimed to fulfill every shopping need, minus the shopper\u2019s guilt. BNPN is an addictive product. Side effects include dry eyes, minimal sleep, and lack of space to keep up with all your purchases.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Along with BNPN, Razorpay, today also launched Ajwain<\/b>, <b>a next-gen project management tool (ref. Jira), tailored for procrastinators<\/b> to make their projects tougher and slower.<span class=\"Apple-converted-space\">\u00a0 <\/span>The product is launched with the belief that <b>\u201c<\/b><\/span><b>Slow and steady wins the race,\u201d<\/b> hence slower and steadier with Ajwain, makes room for perfection. <span class=\"s1\">Project trackers on Ajwain get updated so slow, that engineers can take the much-needed nap.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Ajwain also makes projects fun.<\/b> <\/span>Some of the many benefits that Ajwain offers include:<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">With its \u2018<b>automatic delete\u2019<\/b> feature in every update, Ajwain lets engineers start their projects from scratch with every update.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Ajwain is also \u2018<b>integrated with WhatsApp\u2019<\/b> so that project managers can ping their team at midnight and also comes with a \u2018War Room Mode\u2019 which keeps blaring at programmers until they find their bugs.<\/span><\/li>\n<li class=\"li1\">The built-in \u2018<b>Excuse Me\u2019<\/b> feature delays a Story\/Project using the built-in Excuse Me functionality<\/li>\n<li class=\"li1\"><b>The \u2018one-click chart generation tool\u2019 <\/b>helps one select a metric and pick how they want the chart to look (hockey stick, slow-growing, or \u201cchappar fad ke\u201d) and a chart is immediately generated to impress ones\u2019 boss<\/li>\n<\/ul>\n<p class=\"p1\"><b>Read what one of our premium customers has to say about BNPN!<\/b><\/p>\n<ul class=\"ul1\">\n<li class=\"li3\"><span class=\"s3\"><a href=\"https:\/\/twitter.com\/warikoo\/status\/1509771543723016199\" target=\"_blank\" rel=\"noopener\"><span class=\"s4\">https:\/\/twitter.com\/warikoo\/status\/1509771543723016199<\/span><\/a><span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/li>\n<\/ul>\n<p class=\"p1\">For more details, visit<\/p>\n<ul class=\"ul1\">\n<li class=\"li3\"><span class=\"s3\"><a href=\"https:\/\/razorpay.com\/buynowpaynever\/\"><span class=\"s4\">https:\/\/razorpay.com\/buynowpaynever\/<\/span><\/a><span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/li>\n<\/ul>\n<p class=\"p1\">*<b><i>Disclaimer: <\/i><\/b><i>Humor is a funny thing. And 1st April is all about it. Razorpay\u2019s intention isn&#8217;t to demean any person or event. Pinky promise. All the information shared above is done in good humour. So if you had a good laugh, you\u2019re welcome \ud83d\ude1b<\/i><\/p>\n<p class=\"p5\">*****<\/p>\n<p class=\"p7\"><span class=\"s1\"><b>About\u00a0<\/b><a href=\"https:\/\/razorpay.com\/\"><span class=\"s5\"><b>Razorpay<\/b><\/span><\/a><b>:<\/b><\/span>\u00a0Razorpay, a full-stack financial services company, and a recently crowned Unicorn, helps Indian businesses with comprehensive and innovative solutions built over robust technology to address the entire length and breadth of the payment and banking journey for any business. Established in 2014, the company provides technology payment solutions to over 8Mn businesses. Founded by alumni of IIT Roorkee, Shashank Kumar, and Harshil Mathur, Razorpay is the second Indian company to be a part of Silicon Valley\u2019s largest tech accelerator, Y Combinator. Marquee investors such as Lone Pine Capital, Alkeon Capital, TCV, GIC, Tiger Global, Sequoia Capital India, Ribbit Capital, Matrix Partners, Salesforce Ventures, Y Combinator, and MasterCard have invested a total of $741.5 Mn through Series A, B, C, D, E &amp; F funding. Around 33 angel investors have invested in Razorpay\u2019s mission to simplify payments and banking and redefine how finance works in India.<\/p>\n<p class=\"p7\"><span class=\"s1\"><b><i>Razorpay Communications Contact:<\/i><\/b><\/span><b><i><span class=\"Apple-converted-space\">\u00a0<\/span><\/i><\/b><\/p>\n<p class=\"p7\">Hepsibah Rozario <span class=\"Apple-converted-space\">\u00a0 <\/span>||<span class=\"Apple-converted-space\">\u00a0 \u00a0 <\/span><a href=\"mailto:hepsibah.rozario@razorpay.com\"><span class=\"s4\">hepsibah.rozario@razorpay.com<\/span><\/a><span class=\"Apple-converted-space\">\u00a0 \u00a0 <\/span>|| <span class=\"Apple-converted-space\">\u00a0 <\/span>+91 8884913468<\/p>\n<p class=\"p7\">Anu Saraswat <span class=\"Apple-converted-space\">\u00a0 <\/span>|| <span class=\"Apple-converted-space\">\u00a0 <\/span><a href=\"mailto:amogh.yenagi@razorpay.com\"><span class=\"s4\">anu.saraswat@razorpay.com<\/span><\/a> <span class=\"Apple-converted-space\">\u00a0 <\/span>|| <span class=\"Apple-converted-space\">\u00a0 <\/span>+ 91 8884696968<\/p>\n<p class=\"p7\">Sneha Paul || <a href=\"mailto:sneha@themavericksindia.com\"><span class=\"s4\">sneha@themavericksindia.com<\/span><\/a> || +91 9986866793<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With this first-of-its-kind product, shoppers can now get a 100% discount on all of their purchases, instantly Bangalore, Apr 1, 2022: With an extravagant rise in online shopping in the past two years, Razorpay, India\u2019s Leading Full-Stack Financial Solutions Company, has launched the World\u2019s First of its Kind, Buy Now Pay Never (BNPN) product on<\/p>\n","protected":false},"author":14,"featured_media":4035,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1],"tags":[37,38,33],"class_list":{"0":"post-4034","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized","8":"tag-april-fools-day","9":"tag-bnpn","10":"tag-razorpay"},"modified_by":"Anu Saraswat","_links":{"self":[{"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/posts\/4034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/comments?post=4034"}],"version-history":[{"count":2,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/posts\/4034\/revisions"}],"predecessor-version":[{"id":4045,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/posts\/4034\/revisions\/4045"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/media\/4035"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/media?parent=4034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/categories?post=4034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/newsroom\/wp-json\/wp\/v2\/tags?post=4034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}