> ## Documentation Index
> Fetch the complete documentation index at: https://razorpay-881012b3.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Glossary

> List of all the commonly used terms related to Razorpay Insights.

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  <span style={{fontWeight:600}}>Available in</span>
  <span>🇮🇳 India</span>
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The following table lists all the commonly used terms and their definitions used in Insights:

| Term                          | Description                                                                                                                                                                 |
| ----------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Gross Merchandise Value (GMV) | Gross Merchandise Value (GMV) is the total sales value of all transactions processed through a platform over a specific period, before any deductions like fees or refunds. |
| Average Order Value (AOV)     | Average Order Value (AOV) is the average amount spent per transaction during a specific period, calculated by dividing total revenue by the number of orders.               |
| UPI Intent Flow               | When a customer selects the UPI payment option during checkout on a website or app, the UPI app automatically launches on their mobile device.                              |
| Success Rate                  | The percentage of payment transactions that were successfully completed out of the total attempted transactions during a specific period.                                   |