> ## Documentation Index
> Fetch the complete documentation index at: https://razorpay-881012b3.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Magic for Checkout Analytics

> Explore Magic in checkout analytics with real-time insights into transaction performance, customer engagement, and the effectiveness of payment methods.

<div style={{display:"flex",flexWrap:"wrap",alignItems:"center",gap:"0.35rem 0.9rem",border:"1px solid rgba(128,128,128,0.28)",borderRadius:"0.5rem",padding:"0.45rem 0.75rem",margin:"0 0 1.25rem",fontSize:"0.875rem"}}>
  <span style={{fontWeight:600}}>Available in</span>
  <span>🇮🇳 India</span>
</div>

The Magic tab in Checkout Analytics offers a detailed overview of checkout data and transaction stories. It provides insights into the checkout data points, the effectiveness of various payment methods, transaction drop-off points, customer engagement, average order value, and conversion rate.

## Data Points

You can view the following data points for Magic Checkout Analytics.

<AccordionGroup>
  <Accordion title="**Total Orders**">
    Tracks the total number of orders placed within a given timeframe, helping merchants assess the volume of transactions, sales trends, and peak order periods.

    <img src="https://razorpay.com/docs/build/browser/assets/images/magic-total-orders.png" alt="Magic Total Orders" width="300" />
  </Accordion>

  <Accordion title="**Total Sales**">
    Measures total revenue generated from completed transactions.

    <img src="https://razorpay.com/docs/build/browser/assets/images/magic-total-sales.png" alt="Magic Total Sales" width="300" />
  </Accordion>

  <Accordion title="**Average Order Value (AOV)**">
    Calculates the average transaction value by dividing total sales by total orders.

    <img src="https://razorpay.com/docs/build/browser/assets/images/magic-average-order-value.png" alt="Magic Average Order Value" width="300" />
  </Accordion>

  <Accordion title="**Detailed Checkout Funnel**">
    Analyses user flow through the checkout stages, highlighting drop-off points.

    <img src="https://razorpay.com/docs/build/browser/assets/images/magic-detailed-funnel.png" alt="Magic Detailed Checkout Funnel" width="600" />
  </Accordion>

  <Accordion title="**Address Pre-Fill Funnel**">
    Examines the percentage of users who use address autofill vs. manual entry.

    <img src="https://razorpay.com/docs/build/browser/assets/images/magic-address-funnel.png" alt="Magic Address Pre-fill Funnel" width="600" />
  </Accordion>

  <Accordion title="**Overall Conversion Rate**">
    Calculates the percentage of users who complete the checkout process.

    <img src="https://razorpay.com/docs/build/browser/assets/images/magic-conversion-rate.png" alt="Magic Overall Conversion Rate" width="600" />
  </Accordion>
</AccordionGroup>