[{"id":26920,"date":"2026-05-26T12:16:02","date_gmt":"2026-05-26T06:46:02","guid":{"rendered":"https:\/\/blog.razorpay.in\/blog\/?p=26920"},"modified":"2026-05-26T12:16:56","modified_gmt":"2026-05-26T06:46:56","slug":"rapido-and-razorpay-keeping-india-moving-one-ride-at-a-time","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/rapido-and-razorpay-keeping-india-moving-one-ride-at-a-time\/","title":{"rendered":"Rapido and Razorpay: Keeping India Moving, One Ride at a Time"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Getting around an Indian city has always been harder than it should be. Cabs were expensive, public transport was overcrowded, and for millions of daily commuters, the last mile remained unsolved. When Aravind Sanka, Pavan Guntupalli, and SR Rishikesh founded Rapido in 2015, they saw what everyone else had overlooked: India already had the answer, and it had two wheels. Bikes could cut through traffic where cars couldn&#8217;t, reach lanes that autos wouldn&#8217;t, and do it at nearly half the cost of a cab. Starting with a handful of Captains in Bengaluru, Rapido built India&#8217;s largest bike taxi platform, now operating across 400+ cities with millions of rides completed every day.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/xS4R-iYYn-Q?si=fTvgJ1Xw4eEd4EWO\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span style=\"font-weight: 400;\">Powering Rapido&#8217;s Real-Time Transactions with Razorpay<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">At the volume Rapido operates, every second counts. Every ride booking is a micro-transaction that needs to clear instantly. For riders, a failed payment means a disrupted commute. For Captains, it means lost earnings. Rapido needed a payments partner whose infrastructure could match the real-time nature of their business. With Razorpay powering their payment stack, that reliability became consistent and measurable.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The Numbers That Back It Up<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">UPI success rates consistently at 98%+<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">150,000+ transactions processed every month without disruption<\/span><\/li>\n<\/ul>\n<blockquote><p><i><span style=\"font-weight: 400;\">&#8220;Razorpay&#8217;s infrastructure has been core to our ability to scale, and the performance speaks for itself.&#8221;<\/span><\/i><\/p>\n<p><b>\u2014 Aravind Sanka, Co-Founder, Rapido<\/b><\/p><\/blockquote>\n<h2><span style=\"font-weight: 400;\">Every Ride, Every City, Backed by Razorpay<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Rapido&#8217;s ambition goes well beyond bike taxis. With autos, cabs, and delivery services growing alongside the core business, the platform keeps expanding what it means to move people across India. With Razorpay as its payments partner, every ride that gets booked comes with the assurance that the transaction behind it will go through, instantly and reliably, every time.<\/span><\/p>\n<p><strong>Meet the founders who built against the odds. Discover their journeys <a href=\"https:\/\/youtube.com\/playlist?list=PLQWuy5G1gIOpjPnnAB3bblhxgv0c_auy9&amp;si=_ee-MjRp59SW1Q8E\" rel=\"nofollow noopener\" target=\"_blank\">here<\/a>.\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Getting around an Indian city has always been harder than it should be. Cabs were expensive, public transport was overcrowded, and for millions of daily commuters, the last mile remained unsolved. When Aravind Sanka, Pavan Guntupalli, and SR Rishikesh founded Rapido in 2015, they saw what everyone else had overlooked: India already had the answer,<\/p>\n","protected":false},"author":103,"featured_media":26940,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[131,26,1],"tags":[1151,1150],"class_list":{"0":"post-26920","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-customer-stories","8":"category-payments","9":"category-uncategorized","10":"tag-breaktobuild","11":"tag-ipl2026"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/26920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/103"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=26920"}],"version-history":[{"count":2,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/26920\/revisions"}],"predecessor-version":[{"id":26942,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/26920\/revisions\/26942"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/26940"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=26920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=26920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=26920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}},{"id":26937,"date":"2026-05-26T11:41:26","date_gmt":"2026-05-26T06:11:26","guid":{"rendered":"https:\/\/blog.razorpay.in\/blog\/?p=26937"},"modified":"2026-05-26T11:41:26","modified_gmt":"2026-05-26T06:11:26","slug":"habuild-razorpay-helping-more-users-commit-without-friction","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/habuild-razorpay-helping-more-users-commit-without-friction\/","title":{"rendered":"Habuild &#038; Razorpay: Helping More Users Commit Without Friction"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Most Fitness Journeys Don\u2019t Fail on Day One. They Fade Slowly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s the insight <a href=\"https:\/\/habuild.in\/?utm_source=razorpay&amp;utm_medium=blog&amp;utm_campaign=ipl\" rel=\"nofollow noopener\" target=\"_blank\">Habuild<\/a> was built around.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Back in the early days of the pandemic, when routines collapsed and uncertainty became part of everyday life, founder <a href=\"https:\/\/wp.habuild.in\/our-coaches\/?\/?utm_source=razorpay&amp;utm_medium=blog&amp;utm_campaign=ipl\" rel=\"nofollow noopener\" target=\"_blank\">Saurabh Bothra<\/a> started conducting free yoga sessions online for a small group of people, including his own mother.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What he noticed was interesting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People were motivated to begin. Staying consistent was the hard part.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That simple observation eventually became the foundation for Habuild \u2014 a wellness platform designed not around intensity or transformation hacks, but around building sustainable daily habits people could actually stick to. Over time, the platform evolved into a thriving global wellness community focused on yoga, mindfulness, and long-term health journeys. Today, Habuild serves users across more than 100 countries, powered almost entirely through community-led growth and word of mouth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But subscription-led wellness businesses work differently from traditional ecommerce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Success isn\u2019t just about getting users to sign up once. It\u2019s about helping them commit to a journey and making every step of that experience feel frictionless.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Including payments.<\/span><br \/>\n<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/9MS9cY-AQQ0?si=Jx2zR6xLqPHTej5p\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><b>Powering Consistency at Scale<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Habuild\u2019s programs are designed around commitment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Users enroll in structured 14\/21-day wellness journeys, which means the payment experience needs to feel seamless from the very beginning. Any friction during checkout risks interrupting momentum before the journey even starts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And at Habuild\u2019s scale, that challenge becomes even more important.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With over 50,000 UPI transactions processed in a single month, the company needed payment infrastructure that could perform consistently across India\u2019s fragmented payments ecosystem while supporting a rapidly growing subscriber base.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where Razorpay stepped in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using Razorpay\u2019s Payment Gateway, Habuild was able to create a fast, dependable checkout experience across UPI, cards, and multiple payment methods. The breadth of payment options ensured users could pay the way they were most comfortable with, regardless of geography or preference.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More importantly, Razorpay helped the brand maintain strong conversion performance at scale, with UPI success rates consistently staying above 69%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For a business built around long-term engagement and repeat customer journeys, those improvements directly translated into stronger subscriber growth and fewer drop-offs during onboarding.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because when someone is ready to commit to building healthier habits, checkout shouldn\u2019t become the reason they pause.<\/span><\/p>\n<h2><b>The Impact<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maintained UPI success rates above 69%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enabled seamless payments across UPI, cards, and other payment methods<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduced checkout friction during subscription sign-ups<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Supported high-volume subscriber growth with reliable payment infrastructure<\/span><\/li>\n<\/ul>\n<h2><b>Helping Millions Stay Consistent<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Habuild is proving that wellness transformations don\u2019t come from dramatic one-day decisions. They come from small actions repeated consistently over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And as the platform continues helping users build healthier routines across the world, Razorpay is ensuring the payment experience remains just as dependable as the habits Habuild is trying to create.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because when consistency is the product, every successful transaction matters.<\/span><\/p>\n<p><strong>Meet the founders who built against the odds. Discover their journeys <a href=\"https:\/\/youtube.com\/playlist?list=PLQWuy5G1gIOpjPnnAB3bblhxgv0c_auy9&amp;si=_ee-MjRp59SW1Q8E\" rel=\"nofollow noopener\" target=\"_blank\">here<\/a>.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most Fitness Journeys Don\u2019t Fail on Day One. They Fade Slowly. That\u2019s the insight Habuild was built around. Back in the early days of the pandemic, when routines collapsed and uncertainty became part of everyday life, founder Saurabh Bothra started conducting free yoga sessions online for a small group of people, including his own mother.<\/p>\n","protected":false},"author":103,"featured_media":26938,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[131],"tags":[1151,1150],"class_list":{"0":"post-26937","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-customer-stories","8":"tag-breaktobuild","9":"tag-ipl2026"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/26937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/103"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=26937"}],"version-history":[{"count":1,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/26937\/revisions"}],"predecessor-version":[{"id":26939,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/26937\/revisions\/26939"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/26938"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=26937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=26937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=26937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}},{"id":26922,"date":"2026-05-21T14:09:09","date_gmt":"2026-05-21T08:39:09","guid":{"rendered":"https:\/\/blog.razorpay.in\/blog\/?p=26922"},"modified":"2026-05-21T15:58:39","modified_gmt":"2026-05-21T10:28:39","slug":"comet-razorpay-built-for-the-drop-powered-for-the-rush","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/comet-razorpay-built-for-the-drop-powered-for-the-rush\/","title":{"rendered":"Comet &#038; Razorpay: Built for the Drop, Powered for the Rush"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Most sneaker brands sell shoes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Comet sells a feeling.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Started by founders Utkarsh Gupta and Dishant Parashar, Comet was born out of a simple observation: Indian sneaker culture was evolving fast, but homegrown brands still felt like an afterthought. Global labels dominated aspiration, while local options rarely captured the same sense of identity, storytelling, or community.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Comet wanted to change that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because in this category, sales don\u2019t behave like normal ecommerce. People don\u2019t casually browse for hours and slowly make up their minds. The decision is emotional, impulsive, immediate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The second a pair drops, the clock starts ticking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Which means checkout can\u2019t afford to slow things down.<\/span><\/p>\n<h2><b>Built for the Heat of the Drop<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">For Comet, the most critical moments happen in seconds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A limited colourway goes live. Traffic spikes instantly. Customers rush to secure their size before it disappears. In that environment, even a minor payment delay or failed transaction can cost a sale that was already won.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The team needed a checkout experience that could keep up with the pace and intensity of modern sneaker drops &#8211; fast, intuitive, and almost invisible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where Razorpay came in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Razorpay Magic Checkout, Comet was able to create a significantly smoother buying journey during high-demand launches. Intelligent prefills and quick-buy flows reduced the number of steps customers had to take, helping them move from product page to payment in seconds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, Razorpay\u2019s reliable card infrastructure and seamless UPI experience helped the brand handle sudden traffic surges without compromising transaction success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The result? Customers spent less time struggling with checkout and more time securing the pairs they came for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because in hype-driven commerce, momentum matters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And Razorpay helped Comet preserve it.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/eVd8MwGqgzA?si=mDGMaNHc4rb1PjCR\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><b>The Impact<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Faster, low-friction checkout during high-traffic drops<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improved customer experience with quick-buy journeys<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reliable UPI flows during traffic spikes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strong card authorization rates during peak demand<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduced checkout abandonment during limited-edition launches<\/span><\/li>\n<\/ul>\n<h2><b>Powering Every Drop That Matters<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Comet is building more than a sneaker brand. It\u2019s building a culture-led label for a new generation of Indian consumers who want products that feel expressive, aspirational, and distinctly homegrown.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And as the brand continues to grow its community one drop at a time, Razorpay is helping ensure the buying experience keeps pace with the excitement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because when customers already know they want the pair, checkout should never be the thing standing between them and the moment.\u00a0<\/span><\/p>\n<p><strong>Meet the founders who built against the odds. Discover their journeys <a href=\"https:\/\/youtube.com\/playlist?list=PLQWuy5G1gIOpjPnnAB3bblhxgv0c_auy9&amp;si=_ee-MjRp59SW1Q8E\" rel=\"nofollow noopener\" target=\"_blank\">here<\/a>.\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most sneaker brands sell shoes. Comet sells a feeling. Started by founders Utkarsh Gupta and Dishant Parashar, Comet was born out of a simple observation: Indian sneaker culture was evolving fast, but homegrown brands still felt like an afterthought. Global labels dominated aspiration, while local options rarely captured the same sense of identity, storytelling, or<\/p>\n","protected":false},"author":103,"featured_media":26926,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[131],"tags":[1149,1150],"class_list":{"0":"post-26922","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-customer-stories","8":"tag-break-to-build","9":"tag-ipl2026"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/26922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/103"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=26922"}],"version-history":[{"count":2,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/26922\/revisions"}],"predecessor-version":[{"id":26925,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/26922\/revisions\/26925"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/26926"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=26922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=26922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=26922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}},{"id":26230,"date":"2026-03-08T16:03:18","date_gmt":"2026-03-08T10:33:18","guid":{"rendered":"https:\/\/blog.razorpay.in\/blog\/?p=26230"},"modified":"2026-03-08T16:05:28","modified_gmt":"2026-03-08T10:35:28","slug":"altview-razorpay-moneysaver-export-account","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/altview-razorpay-moneysaver-export-account\/","title":{"rendered":"How AltView Advisory Streamlined Global Payments with Razorpay MoneySaver Export Account"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">AltView Advisory is a boutique advisory practice run by Apoorv Durga (sole proprietor) focused on marketing technology selection and strategy. Clients use AltView\u2019s support to shortlist vendors, validate fit, and plan execution across key software categories.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With international collections as a recurring operational need, AltView Advisory looked for a payments setup that felt professional, minimized friction, and made reconciliation simple.<\/span><\/p>\n<h3><b>The Challenges of Traditional Remittance<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Before switching to <strong>Razorpay MoneySaver Export Account<\/strong>, <\/span>AltView Advisory<span style=\"font-weight: 400;\"> navigated operational hurdles common in traditional bank remittances. These issues often created administrative burdens that took time away from their core advisory work.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Difficulties in Fund Tracking:<\/b><span style=\"font-weight: 400;\"> Under the SWIFT system, payments often pass through multiple intermediary and correspondent banks. Without a central dashboard, the firm had no visibility into where the money was at any given time. If a payment was delayed, they had to manually request SWIFT messages from the client and coordinate with bank officials to locate the funds.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Complex Fee Structures:<\/b><span style=\"font-weight: 400;\"> Traditional bank transfers often involve multiple layers of costs. Beyond the basic exchange rate, the firm encountered various charges such as currency conversion fees, intermediary bank fees, and SWIFT charges. These overheads could cost between $20 and $30 per transaction, making it difficult to predict the exact amount that would hit their account.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ongoing Rate Negotiations:<\/b><span style=\"font-weight: 400;\"> Banks typically offer a standard &#8220;card rate&#8221; with high margins, often requiring the firm to negotiate for a better deal. This often involved calling a Relationship Manager (RM) to &#8220;book a deal&#8221; and apply a specific deal ID to each remittance, which became an inconvenient task while traveling or working across time zones.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Manual and Person-Dependent Workflows:<\/b><span style=\"font-weight: 400;\"> Many banking processes lacked automation and were dependent on specific staff members. If the individual responsible for handling remittances was unavailable, the transaction would often be delayed until their return, leading to unpredictable timelines.<\/span><\/li>\n<\/ul>\n<h3><b>The Solution: A Digital-First Payment Experience<\/b><\/h3>\n<p>AltView Advisory<span style=\"font-weight: 400;\"> chose <strong>Razorpay MoneySaver Export Account<\/strong> to transition toward a digitized, transparent system that provides more control over their global financial operations.<\/span><\/p>\n<h4><b>1. End-to-End Visibility on Dashboard<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Razorpay introduced a dedicated dashboard that allows the firm to track payments the moment they hit the system. This transparency is essential for managing large international sums, as it provides clear status updates and removes the uncertainty associated with waiting for manual bank notifications.<\/span><\/p>\n<h4><b>2. Zero Forex Markup; Big Savings<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Instead of managing 4 or 5 different fee heads, Razorpay simplified the cost structure into a single, flat rate with zero forex markup. This transparent approach, with no hidden charges, fees or service costs, ensures that the firm knows exactly what to expect without the surprise of random intermediary costs.<\/span><\/p>\n<h4><b>3. Operational Convenience<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">By utilizing an automated platform, <\/span>AltView Advisory<span style=\"font-weight: 400;\"> eliminated the need to manually &#8220;book deals&#8221; or manage person-dependent relationships at the bank. The system remains consistent and efficient, allowing the firm to receive remittances without the need for constant phone calls or administrative follow-ups.<\/span><\/p>\n<h4><b>4. Dedicated Professional Support<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">A key factor in the switch was the quality of support provided by the Razorpay team. Having access to prompt and efficient assistance ensured that any questions regarding transactions were resolved quickly, providing a level of reliability that the firm had not found with previous banking partners.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Eventually, what matters is the reliability and what happens if something goes wrong. With Razorpay, I always feel that somebody has got my back. With banks, I never had that feeling,&#8221; says Apoorv Durga.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-26231\" src=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2026\/03\/Gemini_Generated_Image_gwwug3gwwug3gwwu-1024x254.png\" alt=\"MoneySaver Export Account\" width=\"770\" height=\"191\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2026\/03\/Gemini_Generated_Image_gwwug3gwwug3gwwu-1024x254.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2026\/03\/Gemini_Generated_Image_gwwug3gwwug3gwwu-300x74.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2026\/03\/Gemini_Generated_Image_gwwug3gwwug3gwwu-768x191.png 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2026\/03\/Gemini_Generated_Image_gwwug3gwwug3gwwu-1536x381.png 1536w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/p>\n<h3><b>Conclusion<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">With Razorpay MoneySaver Export Account, <\/span>AltView Advisory<span style=\"font-weight: 400;\"> has aligned its payment processes with the professional standards required for global consultancy. By replacing manual follow-ups with an automated, transparent dashboard, the firm has gained the confidence and visibility needed to manage international growth. Razorpay now provides the stable foundation that allows <\/span>AltView Advisory<span style=\"font-weight: 400;\"> to focus on delivering high-quality research to its global clients.<\/span><\/p>\n<div style=\"text-align: center;\"><a style=\"border-radius: 3px; background: #528FF0; padding: 15px; font-weight: 600; cursor: pointer; text-decoration: none; color: white;\" href=\"https:\/\/razorpay.com\/accept-international-payments\/bank-transfers\/\">Try Razorpay MoneySaver Export Account<\/a><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AltView Advisory is a boutique advisory practice run by Apoorv Durga (sole proprietor) focused on marketing technology selection and strategy. Clients use AltView\u2019s support to shortlist vendors, validate fit, and plan execution across key software categories. With international collections as a recurring operational need, AltView Advisory looked for a payments setup that felt professional, minimized<\/p>\n","protected":false},"author":142,"featured_media":26232,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1067,131,71,369,1088],"tags":[213,840,474,214,658],"class_list":{"0":"post-26230","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cross-border","8":"category-customer-stories","9":"category-featured","10":"category-international-payments","11":"category-razorpay-international-payments","12":"tag-cross-border-payments","13":"tag-cross-border-success-story","14":"tag-international-bank-transfers","15":"tag-international-payments","16":"tag-moneysaver-export-account"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/26230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/142"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=26230"}],"version-history":[{"count":1,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/26230\/revisions"}],"predecessor-version":[{"id":26233,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/26230\/revisions\/26233"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/26232"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=26230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=26230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=26230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}},{"id":25250,"date":"2026-01-06T19:00:36","date_gmt":"2026-01-06T13:30:36","guid":{"rendered":"https:\/\/blog.razorpay.in\/blog\/?p=25250"},"modified":"2026-01-08T11:12:46","modified_gmt":"2026-01-08T05:42:46","slug":"emergent-scales-indias-ai-revolution","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/emergent-scales-indias-ai-revolution\/","title":{"rendered":"How Emergent Scales India\u2019s AI Revolution with Razorpay"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Emergent is one of India\u2019s fastest-growing AI companies, enabling entrepreneurs, creators, and businesses to build production-ready software without writing code. As CEO &amp; co-founder <\/span><b>Mukund Jha<\/b><span style=\"font-weight: 400;\"> says, Emergent was built <\/span><i><span style=\"font-weight: 400;\">\u201cto equip anyone with an idea and a phone to create software affordably.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">As usage exploded, <a href=\"https:\/\/app.emergent.sh\/home\" rel=\"nofollow noopener\" target=\"_blank\">Emergent<\/a> needed a payment system that could support its rapidly growing adoption across India, reliably and without operational complexity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To enable that vision, Emergent needed a payments foundation that could handle recurring billing at scale, across Indian subscribers paying via <\/span><b>UPI AutoPay and cards. <\/b><span style=\"font-weight: 400;\">And this had to be achieved with high reliability, seamless renewals, and low drop-offs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where Razorpay stepped in.<br \/>\n<\/span><\/p>\n<h2><strong>Needed: A payment solution engineered for scale<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">When Emergent approached Razorpay, the ask was clear:<\/span><\/p>\n<h3><b>1. A powerful subscription engine<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Emergent offered tiered subscription plans and needed reliable recurring collections to support their growing base of paid users.<\/span><\/p>\n<h3><b>2. Support for UPI AutoPay + recurring cards<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Indian customers wanted the flexibility to pay using <\/span><b>UPI Autopay or cards<\/b><span style=\"font-weight: 400;\">, and Emergent wanted both options live simultaneously.<\/span><\/p>\n<h3><b>3. Extremely fast time-to-market<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Speed mattered; Emergent wanted to integrate and go live quickly so they could capture growing usage.<\/span><\/p>\n<h3><b>4. Dedicated support beyond business hours<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">With users building around the clock, they needed a partner who could respond outside traditional support windows.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In short, Emergent needed a <\/span><b>payments backbone engineered for scale<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><strong>The Solution: Seamless subscriptions powered by Razorpay<\/strong><\/h2>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-25268\" src=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2026\/01\/Quote-12.png\" alt=\"\" width=\"1620\" height=\"815\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2026\/01\/Quote-12.png 1620w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2026\/01\/Quote-12-300x151.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2026\/01\/Quote-12-1024x515.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2026\/01\/Quote-12-768x386.png 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2026\/01\/Quote-12-1536x773.png 1536w\" sizes=\"auto, (max-width: 1620px) 100vw, 1620px\" \/><\/h3>\n<h3><strong>Live in Just 2 Weeks<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Razorpay enabled full subscription enablement, including UPI AutoPay and recurring cards, in just two weeks, allowing Emergent to take its offering to the Indian market faster.<\/span><\/p>\n<h3><strong>Reliable Subscriptions Across UPI &amp; Cards<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Using Razorpay Subscriptions, Emergent now supports:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">UPI AutoPay for frictionless recurring payments<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recurring cards for higher-value plans<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Single dashboard for key insights<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This became the engine powering their tiered plans.\u00a0<\/span><\/p>\n<h3><strong>Dedicated Support<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A dedicated support lane, including holidays and beyond-business-hours responses, has ensured stability and confidence as their subscriber base grows.<\/span><\/p>\n<h2><strong>The Impact: A new AI dawn<\/strong><\/h2>\n<table style=\"width: 100%; border-collapse: collapse; border: 5px solid #000000; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif;\">\n<tbody>\n<tr style=\"background-color: #f3f4f6;\">\n<td style=\"padding: 18px; text-align: center; font-weight: bold; font-size: 16px; color: #111827; border-right: 1.5px solid #D1D5DB; border-bottom: 1.5px solid #D1D5DB;\">What Razorpay Provided<\/td>\n<td style=\"padding: 18px; text-align: center; font-weight: bold; font-size: 16px; color: #111827; border-bottom: 1.5px solid #D1D5DB;\">Outcome<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 16px; border-right: 1.5px solid #E5E7EB; border-bottom: 1.5px solid #E5E7EB; color: #1f2937; font-size: 15px;\">Seamless recurring payment collections<\/td>\n<td style=\"padding: 16px; border-bottom: 1.5px solid #E5E7EB; color: #1f2937; font-size: 15px;\">Stable monthly subscription revenue<\/td>\n<\/tr>\n<tr style=\"background-color: #fafafa;\">\n<td style=\"padding: 16px; border-right: 1.5px solid #E5E7EB; border-bottom: 1.5px solid #E5E7EB; color: #1f2937; font-size: 15px;\">14-day integration<\/td>\n<td style=\"padding: 16px; border-bottom: 1.5px solid #E5E7EB; color: #1f2937; font-size: 15px;\">Faster launch, faster monetisation<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 16px; border-right: 1.5px solid #E5E7EB; color: #1f2937; font-size: 15px;\">Dedicated support<\/td>\n<td style=\"padding: 16px; color: #1f2937; font-size: 15px;\">Near-zero operational friction<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\"><br \/>\nEmergent now has the confidence that payments will \u201cjust work\u201d, even during high-traffic cycles.\u00a0<\/span><\/p>\n<h2><strong>Why Razorpay Is Enabling India\u2019s AI Leaders<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">India\u2019s new AI generation is built in India, and built for India. This scale needs a reliable payments backbone, with high availability and dedicated support. It needs payments that keep pace with product growth.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Emergent\u2019s story is proof that <\/span><b>India\u2019s AI innovation can scale rapidly when supported by the right partners<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From professionals to business owners to founders who want to bring their ideas to life, Emergent is helping them turn to reality without writing a single line of code.\u00a0 Razorpay is proud to support that ecosystem.<\/span><\/p>\n<div style=\"text-align: center;\"><a style=\"border-radius: 3px; background: #528FF0; padding: 15px; font-weight: 600; cursor: pointer; text-decoration: none; color: white;\" href=\"https:\/\/razorpay.com\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=RPSME-RPPerf-GSearchBrand-Prospect-Dweb-Core&amp;utm_adgroup=brandsearch_core_exact&amp;utm_content=RPSME-Brand-010223&amp;utm_term=razorpay&amp;utm_gclid=Cj0KCQiAgvPKBhCxARIsAOlK_EogkfiI_I9oJg0qt8rfMRumHgdVR-8TacOZ4ACJ_Zq1bM_RCK2MGkwaAgbAEALw_wcB&amp;utm_campaignID=400139470&amp;utm_adgroupID=27293859910&amp;utm_adID=689518700854&amp;utm_network=g&amp;utm_device=c&amp;utm_matchtype=e&amp;utm_devicemodel=&amp;utm_adposition=&amp;utm_location=9061997&amp;gad_source=1&amp;gad_campaignid=400139470&amp;gbraid=0AAAAADdXWPrSDp4TXgda1zb8vsrlVUwZ2&amp;gclid=Cj0KCQiAgvPKBhCxARIsAOlK_EogkfiI_I9oJg0qt8rfMRumHgdVR-8TacOZ4ACJ_Zq1bM_RCK2MGkwaAgbAEALw_wcB\">I am interested!!<\/a><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Emergent is one of India\u2019s fastest-growing AI companies, enabling entrepreneurs, creators, and businesses to build production-ready software without writing code. As CEO &amp; co-founder Mukund Jha says, Emergent was built \u201cto equip anyone with an idea and a phone to create software affordably.\u201d As usage exploded, Emergent needed a payment system that could support its<\/p>\n","protected":false},"author":142,"featured_media":25269,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[131,906,26,498],"tags":[830,781,90],"class_list":{"0":"post-25250","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-customer-stories","8":"category-payment-gateway","9":"category-payments","10":"category-upi","11":"tag-cards-success-story","12":"tag-razorpay-cards","13":"tag-upi-autopay"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/25250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/142"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=25250"}],"version-history":[{"count":13,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/25250\/revisions"}],"predecessor-version":[{"id":25295,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/25250\/revisions\/25295"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/25269"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=25250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=25250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=25250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}},{"id":24574,"date":"2025-10-15T10:20:58","date_gmt":"2025-10-15T04:50:58","guid":{"rendered":"https:\/\/blog.razorpay.in\/blog\/?p=24574"},"modified":"2025-10-15T10:20:58","modified_gmt":"2025-10-15T04:50:58","slug":"magic-checkout-case-study-reload-casuals","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/magic-checkout-case-study-reload-casuals\/","title":{"rendered":"Reload Casuals: From Retail Roots to Digital Dominance with Seamless Checkout"},"content":{"rendered":"<blockquote><p><span style=\"font-weight: 400;\">Our customers now spend a lot less time purchasing something from us as everything gets prefilled&#8230; even if a customer is visiting us for the first time, they feel like a repeat purchase experience.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">This statement from Arshad Shaikh, founder of Reload Casuals, underscores the profound impact of a seamless shopping experience. This Magic Checkout case study delves into how Reload Casuals, a premium fashion brand with a loyal following, amplified its digital presence and dramatically improved conversions by refining the most crucial step in online retail: the checkout process. Discover the strategic shifts and solutions that propelled their remarkable growth.<br \/>\n<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a style=\"border-radius: 3px; background: #13418F; padding: 15px; font-weight: 600; cursor: pointer; text-decoration: none; color: white;\" href=\"https:\/\/razorpay.typeform.com\/to\/Zuozx1fN?utm_source=Direct&amp;utm_medium=Blog&amp;utm_campaign=RC+CS\" rel=\"noopener nofollow\" data-schema-attribute=\"\" target=\"_blank\">Get Magic Checkout<\/a><\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a558f5105a31\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a558f5105a31\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/razorpay.com\/blog\/magic-checkout-case-study-reload-casuals\/#Reload_Casuals_Crafting_Quality_Building_Community\" >Reload Casuals: Crafting Quality, Building Community<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/razorpay.com\/blog\/magic-checkout-case-study-reload-casuals\/#The_Challenge_Slow_Checkouts_and_Rising_RTO_Concerns\" >The Challenge: Slow Checkouts and Rising RTO Concerns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/razorpay.com\/blog\/magic-checkout-case-study-reload-casuals\/#The_Solution_Accelerating_Conversions_with_Intelligent_Checkout\" >The Solution: Accelerating Conversions with Intelligent Checkout<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/razorpay.com\/blog\/magic-checkout-case-study-reload-casuals\/#The_Tangible_Impact_of_a_Modern_Solution\" >The Tangible Impact of a Modern Solution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/razorpay.com\/blog\/magic-checkout-case-study-reload-casuals\/#Arshad_Shaikhs_Endorsement_A_Testament_to_Trust_Your_Turn_to_Accelerate_Growth\" >Arshad Shaikh\u2019s Endorsement: A Testament to Trust \nYour Turn to Accelerate Growth<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Reload_Casuals_Crafting_Quality_Building_Community\"><\/span><span style=\"font-weight: 400;\">Reload Casuals: Crafting Quality, Building Community<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/reloadcasual.com\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">Reload Casuals<\/span><\/a><span style=\"font-weight: 400;\"> began its journey in 2017 as a single retail shop in Mumbai, founded by Arshad Shaikh. What started as a modest venture quickly blossomed into a prominent fashion brand, now boasting five retail outlets across the city. Renowned for its premium quality shirts, hoodies, jackets, jeans, formal trousers, footwear, and more, Reload Casuals has cultivated an exceptionally strong and organic customer base. The brand eschews traditional marketing campaigns, instead relying on its vibrant social media presence, where an impressive 6.3 million followers engage with their products, driving traffic directly to both their physical and digital stores.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2019, Reload Casuals ventured into online sales via WhatsApp, quickly recognizing the inefficiencies of manual order processing. This realization led to the launch of their dedicated D2C e-commerce store in 2020. Today, their online store is a thriving hub, comfortably handling daily order volumes ranging from 250 to 500, a testament to the appeal of their products and the loyalty of their customers.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Challenge_Slow_Checkouts_and_Rising_RTO_Concerns\"><\/span><span style=\"font-weight: 400;\">The Challenge: Slow Checkouts and Rising RTO Concerns<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Despite robust product demand and a thriving online store, Reload Casuals encountered significant hurdles at the crucial final stage of the customer journey. Their existing e-commerce platform&#8217;s checkout process was cumbersome and time-consuming, creating friction that threatened to undermine impulse purchases and loyal customer satisfaction. The brand urgently needed a smoother, faster, and more intuitive checkout experience. Compounding this, a high percentage of <a href=\"https:\/\/razorpay.com\/blog\/return-to-origin-main-blog\/\" target=\"_blank\" rel=\"noopener\">Return to Origin<\/a> for <a href=\"https:\/\/razorpay.com\/blog\/cash-on-delivery\/\" target=\"_blank\" rel=\"noopener\">Cash on Delivery<\/a> orders emerged as a key concern, necessitating a strategic approach to mitigate these costs while still catering to diverse payment preferences.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Solution_Accelerating_Conversions_with_Intelligent_Checkout\"><\/span><span style=\"font-weight: 400;\">The Solution: Accelerating Conversions with Intelligent Checkout<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Seeking to optimize their online sales funnel, Reload Casuals explored one-click checkout providers and connected with the <a href=\"https:\/\/razorpay.com\/magic\/\" target=\"_blank\" rel=\"noopener\">Razorpay Magic Checkout<\/a> team. Impressed by the demo and the suite of available features, they swiftly adopted Magic Checkout to address their core challenges.<\/span><\/p>\n<p><b><span style=\"font-weight: 400;\">\u2714\ufe0f <\/span>Lightning-Fast Checkout:<\/b><span style=\"font-weight: 400;\"> Magic Checkout revolutionized their customer experience. By <\/span><b>pre-filling contact, shipping, and payment details<\/b><span style=\"font-weight: 400;\">, it transformed the lengthy process into a remarkably quick and effortless transaction, significantly enhancing customer satisfaction.<br \/>\n<\/span><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24577\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2025\/10\/image2-3.png\" alt=\"Magic checkout case study &lt;&gt; checkout screen\" width=\"597\" height=\"349\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/10\/image2-3.png 1984w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/10\/image2-3-300x175.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/10\/image2-3-1024x599.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/10\/image2-3-768x449.png 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/10\/image2-3-1536x898.png 1536w\" sizes=\"auto, (max-width: 597px) 100vw, 597px\" \/><\/span><\/p>\n<p><b><span style=\"font-weight: 400;\">\u2714\ufe0f <\/span>Strategic Coupon Capabilities:<\/b><span style=\"font-weight: 400;\"> Recognizing the power of incentives, Reload Casuals effectively utilized Magic Checkout&#8217;s <\/span><b>coupon capabilities<\/b><span style=\"font-weight: 400;\">. This enabled them to offer discounts and promotions seamlessly, a key component of their sales strategy and a strong driver of conversions.<\/span><\/p>\n<p><b><span style=\"font-weight: 400;\">\u2714\ufe0f <\/span>Intelligent Shipping Method Charges:<\/b><span style=\"font-weight: 400;\"> To transparently manage logistics and provide customers with clear options, the brand implemented <\/span><b>shipping charges<\/b><span style=\"font-weight: 400;\"> based on selected delivery methods, ensuring fair and predictable pricing.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24575\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2025\/10\/Screenshot-2025-10-06-at-6.45.37-PM.png\" alt=\"Magic checkout case study &lt;&gt; coupon and delivery setting\" width=\"576\" height=\"337\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-06-at-6.45.37-PM.png 1984w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-06-at-6.45.37-PM-300x175.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-06-at-6.45.37-PM-1024x599.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-06-at-6.45.37-PM-768x449.png 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-06-at-6.45.37-PM-1536x898.png 1536w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/span><\/p>\n<p><b><span style=\"font-weight: 400;\">\u2714\ufe0f <\/span>Mitigating COD Risks:<\/b><span style=\"font-weight: 400;\"> While committed to offering <\/span><b>Cash on Delivery<\/b><span style=\"font-weight: 400;\"> to accommodate all payment preferences, Reload Casuals wisely introduced <\/span><b>minimal fees on COD orders<\/b><span style=\"font-weight: 400;\">. This capability helped them manage the inherent RTO risks associated with COD transactions.<br \/>\n<\/span><b><\/b><\/p>\n<p><b><span style=\"font-weight: 400;\">\u2714\ufe0f <\/span>Flexible EMI Options:<\/b><span style=\"font-weight: 400;\"> To make their premium products more accessible, Reload Casuals enabled <\/span><b>EMI options<\/b><span style=\"font-weight: 400;\">, allowing customers to split payments and purchase higher-value items with greater ease and affordability.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24578\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2025\/10\/Screenshot-2025-10-06-at-7.38.44-PM.png\" alt=\"Magic checkout case study &lt;&gt; EMI and COD settings\" width=\"601\" height=\"349\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-06-at-7.38.44-PM.png 1988w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-06-at-7.38.44-PM-300x174.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-06-at-7.38.44-PM-1024x595.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-06-at-7.38.44-PM-768x447.png 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-06-at-7.38.44-PM-1536x893.png 1536w\" sizes=\"auto, (max-width: 601px) 100vw, 601px\" \/> \u2714\ufe0f <\/span><b>Smart Payment Incentives:<\/b><span style=\"font-weight: 400;\"> At the final payment step, customers are subtly prompted with <\/span><b>smart payment information<\/b><span style=\"font-weight: 400;\"> highlighting potential savings when opting for prepaid methods. This effective psychological trigger empowers customers to save money, resulting in a significant increase in prepaid transactions.<br \/>\n<\/span><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24579\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2025\/10\/Screenshot-2025-10-06-at-6.46.08-PM.png\" alt=\"Magic checkout case study &lt;&gt; confirmation page\" width=\"614\" height=\"362\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-06-at-6.46.08-PM.png 1984w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-06-at-6.46.08-PM-300x177.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-06-at-6.46.08-PM-1024x604.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-06-at-6.46.08-PM-768x453.png 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-06-at-6.46.08-PM-1536x906.png 1536w\" sizes=\"auto, (max-width: 614px) 100vw, 614px\" \/><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Tangible_Impact_of_a_Modern_Solution\"><\/span><span style=\"font-weight: 400;\">The Tangible Impact of a Modern Solution<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The strategic integration of Magic Checkout and its powerful features delivered phenomenal, measurable results for Reload Casuals:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Exceptional Conversion Uplift:<\/b><span style=\"font-weight: 400;\"> Their order conversion rate soared from <\/span><b>27.37% to an impressive 43.22%<\/b><span style=\"font-weight: 400;\">, marking a phenomenal <\/span><b>57.91% uplift<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>5X Faster Checkout:<\/b><span style=\"font-weight: 400;\"> Customers now enjoy a <\/span><b>five times faster checkout experience<\/b><span style=\"font-weight: 400;\">, translating directly into increased satisfaction and reduced abandonment.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Optimized Customer Experience:<\/b><span style=\"font-weight: 400;\"> The entire purchase journey became smoother, clearer, and more convenient, reinforcing brand loyalty.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Arshad_Shaikhs_Endorsement_A_Testament_to_Trust_Your_Turn_to_Accelerate_Growth\"><\/span><span style=\"font-weight: 400;\">Arshad Shaikh\u2019s Endorsement: A Testament to Trust<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24580\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2025\/10\/Testimonial-Banner.png\" alt=\"Magic Checkout case study &lt;&gt; Reload Casuals testimonial\" width=\"1080\" height=\"543\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/10\/Testimonial-Banner.png 1080w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/10\/Testimonial-Banner-300x151.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/10\/Testimonial-Banner-1024x515.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/10\/Testimonial-Banner-768x386.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/span><span style=\"font-weight: 400;\">Your Turn to Accelerate Growth<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Reload Casuals&#8217; inspiring journey showcases how a focus on customer convenience and an optimized checkout can dramatically accelerate growth. By leveraging Magic Checkout&#8217;s intelligent features, they transformed potential hurdles into powerful drivers of success, solidifying their digital presence. Razorpay&#8217;s comprehensive suite of features is here to empower all businesses to achieve similar transformative results, building a robust foundation for e-commerce excellence.<br \/>\n<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a style=\"border-radius: 3px; background: #13418F; padding: 15px; font-weight: 600; cursor: pointer; text-decoration: none; color: white;\" href=\"https:\/\/razorpay.typeform.com\/to\/Zuozx1fN?utm_source=Direct&amp;utm_medium=Blog&amp;utm_campaign=RC+CS\" rel=\"noopener nofollow\" data-schema-attribute=\"\" target=\"_blank\">Get Magic Checkout<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Read the Reload Casuals Magic Checkout case study. See how they achieved a 57.91% conversion uplift &#038; a 5X faster checkout with a seamless customer experience. <\/p>\n","protected":false},"author":87,"featured_media":24581,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[131,605],"tags":[163,606,524],"class_list":{"0":"post-24574","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-customer-stories","8":"category-magic-checkout-case-studies","9":"tag-customer-stories","10":"tag-magic-checkout-case-studies","11":"tag-magic-checkout-success-stories"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/24574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/87"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=24574"}],"version-history":[{"count":4,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/24574\/revisions"}],"predecessor-version":[{"id":24585,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/24574\/revisions\/24585"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/24581"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=24574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=24574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=24574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}},{"id":24139,"date":"2025-09-23T11:37:37","date_gmt":"2025-09-23T06:07:37","guid":{"rendered":"https:\/\/blog.razorpay.in\/blog\/?p=24139"},"modified":"2025-09-23T11:46:35","modified_gmt":"2025-09-23T06:16:35","slug":"viaana-magic-checkout-case-study","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/viaana-magic-checkout-case-study\/","title":{"rendered":"Viaana Kids Store: Nurturing Trust with a Magical Checkout Experience"},"content":{"rendered":"<blockquote><p><i><span style=\"font-weight: 400;\">The gap between a business owner and customer has completely bridged with this one single feature called Magic Checkout.<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">This powerful insight from Dr. Nilam Patel, founder of Viaana Kids Store, perfectly encapsulates her brand&#8217;s commitment to seamless connections and unwavering trust. This case study explores how Viaana Kids Store, born from a mother&#8217;s journey, transformed the online shopping experience for kids&#8217; products, achieving remarkable boosts in conversions and significant reductions in returns.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a style=\"border-radius: 3px; background: #13418F; padding: 15px; font-weight: 600; cursor: pointer; text-decoration: none; color: white;\" href=\"https:\/\/razorpay.typeform.com\/to\/Zuozx1fN?utm_source=Direct&amp;utm_medium=Blog&amp;utm_campaign=Viaana+CS\" rel=\"noopener nofollow\" data-schema-attribute=\"\" target=\"_blank\">Get Magic Checkout<\/a><\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a558f510aff8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a558f510aff8\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/razorpay.com\/blog\/viaana-magic-checkout-case-study\/#Viaana_Kids_Store_A_Mothers_Vision_A_Childs_Delight\" >Viaana Kids Store: A Mother&#8217;s Vision, A Child&#8217;s Delight<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/razorpay.com\/blog\/viaana-magic-checkout-case-study\/#The_Challenge_Earning_Trust_and_Streamlining_the_Journey\" >The Challenge: Earning Trust and Streamlining the Journey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/razorpay.com\/blog\/viaana-magic-checkout-case-study\/#The_Solution_Building_Confidence_and_Crushing_Checkout_Friction\" >The Solution: Building Confidence and Crushing Checkout Friction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/razorpay.com\/blog\/viaana-magic-checkout-case-study\/#The_Tangible_Impact_of_a_Modern_Solution\" >The Tangible Impact of a Modern Solution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/razorpay.com\/blog\/viaana-magic-checkout-case-study\/#Nilam_Patels_Endorsement_A_Testament_to_Trust\" >Nilam Patel\u2019s Endorsement: A Testament to Trust<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/razorpay.com\/blog\/viaana-magic-checkout-case-study\/#Unlock_Your_E-commerce_Potential\" >Unlock Your E-commerce Potential<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Viaana_Kids_Store_A_Mothers_Vision_A_Childs_Delight\"><\/span><span style=\"font-weight: 400;\">Viaana Kids Store: A Mother&#8217;s Vision, A Child&#8217;s Delight<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/viaanakidsstore.com\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">Viaana Kids Store<\/span><\/a><span style=\"font-weight: 400;\"> began its heartwarming journey in 2021, a brainchild of Dr. Nilam Patel. Inspired by her daughter, Viaana, and the booming e-commerce landscape, Nilam transformed her focus from physiotherapy to an online venture. Starting with successful Rakshabandhan gift hampers, customer interest guided her to offer hand-picked stationery and trending kids&#8217; products. Today, Viaana Kids Store thrives as a treasure trove for children, selling everything from school supplies to popular items like &#8220;staleys&#8221; and &#8220;crocks.&#8221; Each product is personally selected, ensuring unique, high-quality items infused with care, living up to their promise that &#8220;anything and everything that a kid wants, they will find it right here.&#8221;<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Challenge_Earning_Trust_and_Streamlining_the_Journey\"><\/span><span style=\"font-weight: 400;\">The Challenge: Earning Trust and Streamlining the Journey<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Viaana Kids Store faced a dual challenge: distinguishing their unique, high-quality products from cheaper market imitations and overcoming significant checkout friction. A lengthy manual input process for customer details and frequent OTPs led to frustration. More critically, a surge in fake Cash on Delivery (COD) orders from tech-savvy children resulted in costly refused deliveries, demanding a dedicated person to manually confirm every COD order. Building undeniable customer trust and a truly efficient checkout was paramount.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Solution_Building_Confidence_and_Crushing_Checkout_Friction\"><\/span><span style=\"font-weight: 400;\">The Solution: Building Confidence and Crushing Checkout Friction<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Viaana Kids Store embraced a suite of strategic features from <\/span><a href=\"https:\/\/razorpay.com\/magic\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Magic Checkout<\/span><\/a><span style=\"font-weight: 400;\"> by Razorpay, directly tackling their operational hurdles and enhancing customer confidence.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Login with Razorpay:<\/b><span style=\"font-weight: 400;\"> Implemented <\/span><b>Login with Razorpay<\/b><span style=\"font-weight: 400;\"> for fast, OTP-based logins, drastically cutting customer login time and enhancing security for repeat purchases.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-24143\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2025\/09\/Screenshot-2025-09-15-at-10.11.42\u202fAM.png\" alt=\"Magic checkout case study &lt;&gt;LWR \" width=\"714\" height=\"406\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-15-at-10.11.42\u202fAM.png 1646w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-15-at-10.11.42\u202fAM-300x171.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-15-at-10.11.42\u202fAM-1024x582.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-15-at-10.11.42\u202fAM-768x437.png 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-15-at-10.11.42\u202fAM-1536x873.png 1536w\" sizes=\"auto, (max-width: 714px) 100vw, 714px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Razorpay Money Back Promise:<\/b><span style=\"font-weight: 400;\"> Integrated <\/span><b>Razorpay Money Back Promise<\/b><span style=\"font-weight: 400;\"> to unequivocally demonstrate commitment to quality and build immense trust against competitors.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-24144\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2025\/09\/Screenshot-2025-09-15-at-12.11.49\u202fPM.png\" alt=\"magic checkout case study &lt;&gt; MBP\" width=\"715\" height=\"393\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-15-at-12.11.49\u202fPM.png 2740w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-15-at-12.11.49\u202fPM-300x165.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-15-at-12.11.49\u202fPM-1024x562.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-15-at-12.11.49\u202fPM-768x422.png 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-15-at-12.11.49\u202fPM-1536x843.png 1536w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Magic Checkout&#8217;s Pre-filled Details:<\/b><span style=\"font-weight: 400;\"> Leveraged <\/span><b>Magic Checkout<\/b><span style=\"font-weight: 400;\"> to pre-fill contact, shipping, and payment details, making the entire checkout process a breeze and significantly reducing customer effort.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-24145\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2025\/09\/Screenshot-2025-09-15-at-10.10.39\u202fAM.png\" alt=\"Magic checkout case study &lt;&gt; prefilled details\" width=\"694\" height=\"408\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-15-at-10.10.39\u202fAM.png 1974w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-15-at-10.10.39\u202fAM-300x177.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-15-at-10.10.39\u202fAM-1024x603.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-15-at-10.10.39\u202fAM-768x452.png 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-15-at-10.10.39\u202fAM-1536x904.png 1536w\" sizes=\"auto, (max-width: 694px) 100vw, 694px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Custom Delivery Charges:<\/b><span style=\"font-weight: 400;\"> Implemented <\/span><b>custom charges based on delivery methods<\/b><span style=\"font-weight: 400;\">, strategically managing costs and guiding customer payment choices.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>AI-Powered Fake Order Identification:<\/b><span style=\"font-weight: 400;\"> Utilized Magic Checkout&#8217;s intelligence to <\/span><b>automatically flag suspicious COD orders<\/b><span style=\"font-weight: 400;\">, saving time, resources, and reducing refused deliveries.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Strategic COD Charges:<\/b><span style=\"font-weight: 400;\"> Introduced <\/span><b>COD charges<\/b><span style=\"font-weight: 400;\"> to deter fake orders, manage logistics, and recover associated costs.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-24147\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2025\/09\/Screenshot-2025-09-15-at-10.11.10\u202fAM.png\" alt=\"Magic checkout case study &lt;&gt; COD charges\" width=\"685\" height=\"403\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-15-at-10.11.10\u202fAM.png 1964w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-15-at-10.11.10\u202fAM-300x177.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-15-at-10.11.10\u202fAM-1024x603.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-15-at-10.11.10\u202fAM-768x452.png 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-15-at-10.11.10\u202fAM-1536x904.png 1536w\" sizes=\"auto, (max-width: 685px) 100vw, 685px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Tangible_Impact_of_a_Modern_Solution\"><\/span><span style=\"font-weight: 400;\">The Tangible Impact of a Modern Solution<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The strategic implementation of these features brought about remarkable and measurable improvements for Viaana Kids Store:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conversion Rate Boost:<\/b><span style=\"font-weight: 400;\"> A significant <\/span><b>42% improvement in conversion rate<\/b><span style=\"font-weight: 400;\">, directly resulting from the faster and more secure checkout.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reduced RTO:<\/b><span style=\"font-weight: 400;\"> A substantial <\/span><b>36% reduction in Return to Origin (RTO)<\/b><span style=\"font-weight: 400;\">, largely due to better identification of fake orders and strategic COD management.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Nilam_Patels_Endorsement_A_Testament_to_Trust\"><\/span><span style=\"font-weight: 400;\">Nilam Patel\u2019s Endorsement: A Testament to Trust<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24140\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2025\/09\/image-5-copy.png\" alt=\"Magic checkout case study &lt;&gt; Viaana\" width=\"2160\" height=\"1086\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/09\/image-5-copy.png 2160w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/09\/image-5-copy-300x151.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/09\/image-5-copy-1024x515.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/09\/image-5-copy-768x386.png 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/09\/image-5-copy-1536x772.png 1536w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/09\/image-5-copy-2048x1030.png 2048w\" sizes=\"auto, (max-width: 2160px) 100vw, 2160px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Unlock_Your_E-commerce_Potential\"><\/span><span style=\"font-weight: 400;\">Unlock Your E-commerce Potential<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Viaana Kids Store&#8217;s journey shows how Magic Checkout turns trust and seamless experiences into powerful growth. Razorpay&#8217;s features offer every business the foundation for competitive e-commerce success.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a style=\"border-radius: 3px; background: #13418F; padding: 15px; font-weight: 600; cursor: pointer; text-decoration: none; color: white;\" href=\"https:\/\/razorpay.typeform.com\/to\/Zuozx1fN?utm_source=Direct&amp;utm_medium=Blog&amp;utm_campaign=Viaana+CS\" rel=\"noopener nofollow\" data-schema-attribute=\"\" target=\"_blank\">Get Magic Checkout<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how Viaana Kids Store boosted conversions by 42% and cut RTO by 36%. This Magic Checkout case study reveals their strategy for building trust.<\/p>\n","protected":false},"author":87,"featured_media":24141,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[131,605],"tags":[163,606],"class_list":{"0":"post-24139","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-customer-stories","8":"category-magic-checkout-case-studies","9":"tag-customer-stories","10":"tag-magic-checkout-case-studies"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/24139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/87"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=24139"}],"version-history":[{"count":3,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/24139\/revisions"}],"predecessor-version":[{"id":24148,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/24139\/revisions\/24148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/24141"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=24139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=24139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=24139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}},{"id":24019,"date":"2025-09-16T13:55:46","date_gmt":"2025-09-16T08:25:46","guid":{"rendered":"https:\/\/blog.razorpay.in\/blog\/?p=24019"},"modified":"2025-09-16T14:21:45","modified_gmt":"2025-09-16T08:51:45","slug":"exotic-indiamagic-checkout-case-study","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/exotic-indiamagic-checkout-case-study\/","title":{"rendered":"Exotic India&#8217;s Odyssey: Global Art, Seamless Payments, and Enduring Trust"},"content":{"rendered":"<blockquote><p><i><span style=\"font-weight: 400;\">Our vision was to bring the rich, authentic heritage of Indian art and handicrafts to the global stage.<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">This simple yet profound mission, stated by founder Mr. Kapil Goel, was the seed from which Exotic India grew at the very dawn of e-commerce in India. This Magic Checkout case study explores the incredible 25-year journey of a family venture that became a global ambassador for Indian culture. It delves into how they built enduring trust with a worldwide customer base, supported by a checkout experience so seamless it became a cornerstone of their customer service.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a style=\"border-radius: 3px; background: #13418F; padding: 15px; font-weight: 600; cursor: pointer; text-decoration: none; color: white;\" href=\"https:\/\/razorpay.typeform.com\/to\/Zuozx1fN?utm_source=Direct&amp;utm_medium=Blog&amp;utm_campaign=EI\" rel=\"noopener nofollow\" data-schema-attribute=\"\" target=\"_blank\">Get Magic Checkout<\/a><\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a558f510ec2b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a558f510ec2b\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/razorpay.com\/blog\/exotic-indiamagic-checkout-case-study\/#Exotic_India_A_Global_Celebration_of_Indian_Heritage\" >Exotic India: A Global Celebration of Indian Heritage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/razorpay.com\/blog\/exotic-indiamagic-checkout-case-study\/#The_Challenge_Building_Global_Trust_in_a_Nascent_Digital_World\" >The Challenge: Building Global Trust in a Nascent Digital World<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/razorpay.com\/blog\/exotic-indiamagic-checkout-case-study\/#The_Solution_Crafting_a_Seamless_and_Trustworthy_Experience\" >The Solution: Crafting a Seamless and Trustworthy Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/razorpay.com\/blog\/exotic-indiamagic-checkout-case-study\/#The_Tangible_Impact_of_a_Modern_Solution\" >The Tangible Impact of a Modern Solution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/razorpay.com\/blog\/exotic-indiamagic-checkout-case-study\/#A_Partnership_Built_on_Excellence\" >A Partnership Built on Excellence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/razorpay.com\/blog\/exotic-indiamagic-checkout-case-study\/#Unlock_Your_E-commerce_Potential\" >Unlock Your E-commerce Potential<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Exotic_India_A_Global_Celebration_of_Indian_Heritage\"><\/span><span style=\"font-weight: 400;\">Exotic India: A Global Celebration of Indian Heritage<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24020\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2025\/09\/Image-Banner.png\" alt=\"magic checkout case study &lt;&gt; team Exotic India\" width=\"2160\" height=\"1086\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/09\/Image-Banner.png 2160w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/09\/Image-Banner-300x151.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/09\/Image-Banner-1024x515.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/09\/Image-Banner-768x386.png 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/09\/Image-Banner-1536x772.png 1536w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/09\/Image-Banner-2048x1030.png 2048w\" sizes=\"auto, (max-width: 2160px) 100vw, 2160px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Founded in 1998 by Mr. Kapil Goel and his brothers, Exotic India was born from a passion for spirituality and art. As one of India&#8217;s e-commerce pioneers, they embarked on a mission to share the nation&#8217;s rich heritage with the world. Entirely bootstrapped and fueled by family dedication, the brand has grown organically into a global powerhouse for authentic Indian products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, <\/span><a href=\"https:\/\/www.exoticindia.com\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">Exotic India<\/span><\/a><span style=\"font-weight: 400;\"> is a testament to enduring quality and trust. They export a curated collection of art, from intricate paintings and statues to handcrafted jewelry and ritual items, to over 150 countries. Their success is built on a foundation of deep-rooted relationships with more than 5,000 artisans and publishers across India and Nepal. This commitment has fostered an incredibly loyal community, with many customers remaining with the brand for over two decades. Now in its second generation, the family business continues to thrive, bridging its vast digital presence with physical showrooms in Delhi.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Challenge_Building_Global_Trust_in_a_Nascent_Digital_World\"><\/span><span style=\"font-weight: 400;\">The Challenge: Building Global Trust in a Nascent Digital World<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Being a pioneer comes with unique hurdles. In 1998, the e-commerce infrastructure was minimal. Exotic India had to custom-code their entire website, a process that took months, and navigate challenges in logistics, marketing, and scaling with limited external support. A critical challenge was payment processing. To build a loyal global customer base, they needed a payment system that was not only reliable and secure for international transactions but also simple and accessible for customers who were new to online shopping. Earning a customer&#8217;s trust, especially for high-value art pieces, was paramount.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Solution_Crafting_a_Seamless_and_Trustworthy_Experience\"><\/span><span style=\"font-weight: 400;\">The Solution: Crafting a Seamless and Trustworthy Experience<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To solve these challenges, Exotic India integrated a suite of modern payment solutions from Razorpay, creating an experience that was as seamless as it was secure.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24025\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2025\/09\/Screenshot-2025-09-03-at-12.33.40\u202fPM.png\" alt=\"magic checkout case study &lt;&gt; checkout screen\" width=\"1976\" height=\"1158\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-03-at-12.33.40\u202fPM.png 1976w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-03-at-12.33.40\u202fPM-300x176.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-03-at-12.33.40\u202fPM-1024x600.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-03-at-12.33.40\u202fPM-768x450.png 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-03-at-12.33.40\u202fPM-1536x900.png 1536w\" sizes=\"auto, (max-width: 1976px) 100vw, 1976px\" \/><\/p>\n<ul>\n<li><b>Magic Checkout for an Effortless Flow:<\/b><span style=\"font-weight: 400;\"> The cornerstone of their strategy was simplifying the final step of the purchase. <\/span><a href=\"https:\/\/razorpay.com\/magic\/\" target=\"_blank\" rel=\"noopener\">Magic Checkout<\/a><span style=\"font-weight: 400;\"> provided a fast, one-click experience that was crucial for their loyal, repeat customers and welcoming for new ones. As Mr. Goel noted, making the process easy for customers who aren&#8217;t tech-savvy is vital for business success.<\/span><\/li>\n<li><b>Razorpay Money Back Promise:<\/b><span style=\"font-weight: 400;\"> To build trust with new and international customers, Exotic India prominently displays the <\/span><a href=\"https:\/\/razorpay.com\/blog\/money-back-promise-post-purchase-behavior\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Razorpay Money Back Promise<\/span><\/a><span style=\"font-weight: 400;\">. This guarantee provides a safety net for buyers, assuring them of a secure transaction and reinforcing the brand&#8217;s commitment to quality and reliability.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24026\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2025\/09\/Screenshot-2025-09-03-at-12.32.10\u202fPM.png\" alt=\"magic checkout case study &lt;&gt; MBP screen\" width=\"2542\" height=\"1388\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-03-at-12.32.10\u202fPM.png 2542w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-03-at-12.32.10\u202fPM-300x164.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-03-at-12.32.10\u202fPM-1024x559.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-03-at-12.32.10\u202fPM-768x419.png 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-03-at-12.32.10\u202fPM-1536x839.png 1536w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-03-at-12.32.10\u202fPM-2048x1118.png 2048w\" sizes=\"auto, (max-width: 2542px) 100vw, 2542px\" \/><\/p>\n<ul>\n<li><b>Flexible Payment Options (EMI &amp; Pay Later):<\/b><span style=\"font-weight: 400;\"> Understanding the diverse needs of their global audience, they enabled EMI and Pay Later options. This flexibility makes high-value artisanal pieces more accessible, allowing customers to purchase their desired items with convenient payment plans.<\/span><\/li>\n<li><b>Strategic COD Implementation:<\/b><span style=\"font-weight: 400;\"> While encouraging prepaid transactions, Exotic India still offers Cash on Delivery to cater to all preferences. They smartly manage the associated costs by applying an extra fee to COD orders.\u00a0<\/span><\/li>\n<li><b>A Cohesive Brand Journey:<\/b><span style=\"font-weight: 400;\"> Exotic India ensured the checkout page was a natural extension of their website&#8217;s artistic theme. This visual consistency is critical in assuring their global customers of the site&#8217;s authenticity, building a strong sense of trust right at the point of purchase.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"The_Tangible_Impact_of_a_Modern_Solution\"><\/span><span style=\"font-weight: 400;\">The Tangible Impact of a Modern Solution<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The partnership with Razorpay delivered the premium results and high standards of service that Exotic India was looking for. The implementation led to several key outcomes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Effortless Transactions:<\/b><span style=\"font-weight: 400;\"> The checkout process became incredibly convenient, allowing customers to complete their purchases with just a single click.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Improved Conversion Rates:<\/b><span style=\"font-weight: 400;\"> This faster and more intuitive checkout experience directly contributed to a tangible uplift in conversions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A Premium Partnership:<\/b><span style=\"font-weight: 400;\"> Overall, the solutions provided the high-quality, reliable results that a global brand like Exotic India requires.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"A_Partnership_Built_on_Excellence\"><\/span><span style=\"font-weight: 400;\">A Partnership Built on Excellence<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24021\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2025\/09\/Testimonial-Banner.png\" alt=\"magic checkout case study &lt;&gt; testimonial \" width=\"764\" height=\"384\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/09\/Testimonial-Banner.png 2160w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/09\/Testimonial-Banner-300x151.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/09\/Testimonial-Banner-1024x515.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/09\/Testimonial-Banner-768x386.png 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/09\/Testimonial-Banner-1536x772.png 1536w\" sizes=\"auto, (max-width: 764px) 100vw, 764px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Unlock_Your_E-commerce_Potential\"><\/span><span style=\"font-weight: 400;\">Unlock Your E-commerce Potential<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Exotic India&#8217;s 25-year journey proves that pairing a powerful mission with the right technology is the key to enduring success. By focusing on a seamless and trustworthy customer experience, they have successfully brought the beauty of Indian art to the world. Razorpay&#8217;s comprehensive suite of features is here to help all businesses build that same foundation of trust and growth.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a style=\"border-radius: 3px; background: #13418F; padding: 15px; font-weight: 600; cursor: pointer; text-decoration: none; color: white;\" href=\"https:\/\/razorpay.typeform.com\/to\/Zuozx1fN?utm_source=Direct&amp;utm_medium=Blog&amp;utm_campaign=EI\" rel=\"noopener nofollow\" data-schema-attribute=\"\" target=\"_blank\">Get Magic Checkout<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How did Exotic India build global trust for 25 years? This magic checkout case study reveals how they simplified payments to grow their worldwide art business.<\/p>\n","protected":false},"author":87,"featured_media":24022,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[131,605],"tags":[163,606],"class_list":{"0":"post-24019","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-customer-stories","8":"category-magic-checkout-case-studies","9":"tag-customer-stories","10":"tag-magic-checkout-case-studies"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/24019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/87"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=24019"}],"version-history":[{"count":4,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/24019\/revisions"}],"predecessor-version":[{"id":24028,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/24019\/revisions\/24028"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/24022"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=24019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=24019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=24019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}},{"id":23852,"date":"2025-08-14T16:39:04","date_gmt":"2025-08-14T11:09:04","guid":{"rendered":"https:\/\/blog.razorpay.in\/blog\/?p=23852"},"modified":"2025-11-11T15:42:49","modified_gmt":"2025-11-11T10:12:49","slug":"how-solidgate-partnered-with-razorpay-to-enable-global-businesses-to-launch-and-scale-in-india","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/how-solidgate-partnered-with-razorpay-to-enable-global-businesses-to-launch-and-scale-in-india\/","title":{"rendered":"How Solidgate Partnered with Razorpay to Enable Global Businesses to Launch and Scale in India"},"content":{"rendered":"<p><a href=\"https:\/\/solidgate.com\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">Solidgate<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><span style=\"font-weight: 400;\"> a leading payment processing and orchestration platform, empowers merchants by helping them build and scale exceptional internet companies globally. <\/span><span style=\"font-weight: 400;\">Their cutting-edge solutions support businesses across countries, from Europe to LATAM, and the USA to Asia, ensuring that while businesses focus on growth, their payments are managed seamlessly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a forward-thinking global platform, Solidgate identified a powerful trend: their international clients were increasingly looking to tap into India&#8217;s booming digital economy. To turn this ambition into reality, they needed a strategic partner on the ground \u2014one with deep local expertise to navigate India&#8217;s unique payment landscape, regulations, and consumer behaviours.\u00a0<\/span><\/p>\n<p><b>And they chose Razorpay to be their partner in the India growth journey.\u00a0<\/b><\/p>\n<h2><b>The Trillion-Dollar Call: Why India Can&#8217;t Be Ignored\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The global spotlight on India is backed by an undeniable economic and digital surge. For any business serious about growth, the Indian market is no longer just an option; it&#8217;s an imperative.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The nation&#8217;s GDP recently crossed the $4 trillion milestone, expanding at a rate comparable to adding a market the size of Switzerland every few years. This growth is being amplified by a digital-first population. With over 800 million internet users, India is a mobile-first society where commerce and connectivity happen on the go. This digital momentum is set to create a $1 trillion digital economy by 2030.<\/span><\/p>\n<h2><b>Crossing the Border: The Key Challenges for Global Businesses\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">For Solidgate&#8217;s international clients, the India opportunity also came with a distinct set of hurdles. Capturing this market meant overcoming challenges that are unique to the Indian landscape:\u00a0<\/span><\/p>\n<ol>\n<li><b>The Local Entity Hurdle: <\/b><span style=\"font-weight: 400;\">The traditional requirement for a physical, legal entity in India was a significant roadblock, involving lengthy bureaucratic processes and high costs.\u00a0<\/span><\/li>\n<li><b>The Payment Puzzle: <\/b><span style=\"font-weight: 400;\">The Indian payments ecosystem is dominated by local methods like UPI, which are often unfamiliar to global companies accustomed to card-centric markets. Offering the right payment mix was crucial for customer trust and conversion.\u00a0<\/span><\/li>\n<li><b>The Compliance Maze: <\/b><span style=\"font-weight: 400;\">India has a robust regulatory framework for payments. For a newcomer, navigating this complex web of compliance without expert guidance can be daunting and risky.\u00a0<\/span><\/li>\n<li><b>The Need for Speed: <\/b><span style=\"font-weight: 400;\">In today&#8217;s competitive world, a slow market entry is a disadvantage. Merchants needed a way to go live quickly, without getting bogged down by complex technical integrations.\u00a0<\/span><\/li>\n<\/ol>\n<h2><b>The Razorpay Solution: Turning Roadblocks into Runways\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The Razorpay\u2013Solidgate partnership wasn\u2019t just about integrating payments \u2014 it was about removing friction, unlocking growth, and giving global merchants a fast lane into one of the world\u2019s most complex digital economies.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u00a0<\/span><b>Launch Without a Local Entity. Scale Without Overheads.\u00a0<\/b><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\"> Most global platforms see India as a high-potential market, but few manage to unlock it quickly, slowed down by legal entity setup, tax registrations, and compliance ambiguity.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> That\u2019s where Razorpay changed the game. Through the RBI-licensed Import Stack, Solidgate\u2019s clients went live in India <\/span><b>without setting up a local entity<\/b><span style=\"font-weight: 400;\">, bank account, or legal infrastructure. Razorpay absorbed the regulatory complexity\u2014and turned it into a plug-and-play experience.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> What used to take <\/span><b>months of back-and-forth <\/b><span style=\"font-weight: 400;\">now takes <\/span><b>days<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<\/ul>\n<h3><b>Access to India\u2019s Payment OS \u2014 UPI, RuPay, and More\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">India isn\u2019t card-first \u2014 it\u2019s <\/span><b>UPI-first<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">75% of all digital transactions in India now happen on UPI, with cards and netbanking trailing far behind. Razorpay gave Solidgate\u2019s merchants <\/span><b>instant access to 100+ Indian payment methods<\/b><span style=\"font-weight: 400;\">, including:\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> UPI (one-time &amp; recurring via AutoPay)\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> RuPay debit and credit cards\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Netbanking, Wallets, BNPL, and EMI options\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This meant Solidgate merchants could offer the payment methods Indian consumers actually trust \u2014 resulting in <\/span><b>90%+ success rates <\/b><span style=\"font-weight: 400;\">and higher customer conversion from Day One.\u00a0<\/span><\/p>\n<h3><b>Recurring Payments, Done Right\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">For tech-first platforms offering SaaS, content, or consumer services, subscriptions are non-negotiable. Razorpay\u2019s support for UPI AutoPay and recurring billing across all major modes meant Solidgate merchants could automate revenue with confidence \u2014 without compromising success rates.\u00a0<\/span><\/p>\n<h3><b>Local Expertise. Global Scale.\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Razorpay brought more than just infrastructure \u2014 it brought a decade of deep, on-the-ground expertise in India\u2019s payment ecosystem.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a nuanced understanding of local payment behaviors, regulatory frameworks, and user experience expectations, Razorpay enabled Solidgate to deliver an India-ready solution from day one. From UPI-first flows to built-in compliance for LRS and TCS, every element was designed for conversion, trust, and scalability.\u00a0<\/span><\/p>\n<p><b>More partner than provider, Razorpay operated as Solidgate\u2019s India arm \u2014 bridging global ambition with local execution.<\/b><\/p>\n<h3><b>One Dashboard. Total Control.\u00a0<\/b><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\"> Managing operations across time zones, currencies, and channels can be hard \u2014 but not with Razorpay.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> With this Partnership, the Solidgate team got access to a <\/span><b>unified dashboard <\/b><span style=\"font-weight: 400;\">with real-time visibility into every merchant\u2019s transactions, success rates, and settlements. Whether reconciling payouts or optimising checkout performance, their team had full clarity \u2014 in a single view.<\/span><\/li>\n<\/ul>\n<h2><b>A Partnership Built for the Future<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23853 size-full\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2025\/08\/Quote-4.png\" alt=\"Solidgate\" width=\"2160\" height=\"1086\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/08\/Quote-4.png 2160w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/08\/Quote-4-300x151.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/08\/Quote-4-1024x515.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/08\/Quote-4-768x386.png 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/08\/Quote-4-1536x772.png 1536w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/08\/Quote-4-2048x1030.png 2048w\" sizes=\"auto, (max-width: 2160px) 100vw, 2160px\" \/><\/p>\n<div style=\"text-align: center;\"><a style=\"border-radius: 3px; background: #528FF0; padding: 15px; font-weight: 600; cursor: pointer; text-decoration: none; color: white;\" href=\"https:\/\/razorpay.typeform.com\/to\/C5OlR4YQ?utm_source=Demystifying;utm_medium=xxxxx&amp;amp;utm_c[%E2%80%A6]xxxxx&amp;amp;utm_term=xxxxx&amp;amp;utm_content=xxxxx&amp;amp;utm_placement=xxxxx\" rel=\"nofollow noopener\" target=\"_blank\">Get started<\/a><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Solidgate, a leading payment processing and orchestration platform, empowers merchants by helping them build and scale exceptional internet companies globally. Their cutting-edge solutions support businesses across countries, from Europe to LATAM, and the USA to Asia, ensuring that while businesses focus on growth, their payments are managed seamlessly.\u00a0 As a forward-thinking global platform, Solidgate identified<\/p>\n","protected":false},"author":142,"featured_media":23854,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[369,131],"tags":[538,555],"class_list":{"0":"post-23852","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-international-payments","8":"category-customer-stories","9":"tag-import-payments","10":"tag-razorpay-international-payments"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/23852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/142"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=23852"}],"version-history":[{"count":2,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/23852\/revisions"}],"predecessor-version":[{"id":24757,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/23852\/revisions\/24757"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/23854"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=23852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=23852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=23852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}},{"id":23843,"date":"2025-08-14T12:18:11","date_gmt":"2025-08-14T06:48:11","guid":{"rendered":"https:\/\/blog.razorpay.in\/blog\/?p=23843"},"modified":"2025-08-14T12:18:11","modified_gmt":"2025-08-14T06:48:11","slug":"made-in-kashmir-magic-checkout-a-story-of-authenticity-and-growth","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/made-in-kashmir-magic-checkout-a-story-of-authenticity-and-growth\/","title":{"rendered":"Made in Kashmir &#038; Magic Checkout: A Story of Authenticity and Growth"},"content":{"rendered":"<blockquote><p><span style=\"font-weight: 400;\">What if there was a platform where people could buy genuine quality Kashmir willow bats and get them delivered right at their doorstep, at a genuine price?<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">This dream, envisioned by the founders of Made in Kashmir, transformed into a thriving e-commerce reality. This Magic Checkout case study unveils their inspiring journey, revealing how a powerful partnership helped them bridge tradition with technology, ensuring authenticity and growth in every swing.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a style=\"border-radius: 3px; background: #13418F; padding: 15px; font-weight: 600; cursor: pointer; text-decoration: none; color: white;\" href=\"https:\/\/razorpay.typeform.com\/to\/Zuozx1fN?utm_source=google&amp;utm_medium=blog&amp;utm_campaign=MIK+cs\" rel=\"noopener nofollow\" data-schema-attribute=\"\" target=\"_blank\">Get Magic Checkout<\/a><\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a558f51124c4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a558f51124c4\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/razorpay.com\/blog\/made-in-kashmir-magic-checkout-a-story-of-authenticity-and-growth\/#Made_in_Kashmir_Bridging_Tradition_with_E-commerce\" >Made in Kashmir: Bridging Tradition with E-commerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/razorpay.com\/blog\/made-in-kashmir-magic-checkout-a-story-of-authenticity-and-growth\/#From_Challenges_to_Champions_How_Magic_Checkout_Solved_Key_Problems\" >From Challenges to Champions: How Magic Checkout Solved Key Problems<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/razorpay.com\/blog\/made-in-kashmir-magic-checkout-a-story-of-authenticity-and-growth\/#A_Seamless_Fit_for_Our_Growth_Journey\" >A Seamless Fit for Our Growth Journey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/razorpay.com\/blog\/made-in-kashmir-magic-checkout-a-story-of-authenticity-and-growth\/#Empowering_E-commerce_Your_Path_to_Seamless_Growth\" >Empowering E-commerce: Your Path to Seamless Growth<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Made_in_Kashmir_Bridging_Tradition_with_E-commerce\"><\/span><span style=\"font-weight: 400;\">Made in Kashmir: Bridging Tradition with E-commerce<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The tale of <\/span><a href=\"https:\/\/made-in-kashmir.com\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">Made in Kashmir<\/span><\/a><span style=\"font-weight: 400;\"> began with Mr. Mushtaq Ahmad Dar\u2019s vision to showcase the unparalleled quality of Kashmir willow. The catalyst was his son, Musaib, who witnessed bats bought for Rs. 5,000 in Kashmir being resold for Rs. 15,000 elsewhere. This stark price difference sparked a powerful idea: an online platform offering genuine bats at fair, direct-to-customer prices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This family-driven vision became a reality, now spearheaded by Mr. Mushtaq and his other son, Mufaiz Dar. The brand is dedicated to preserving Kashmiri craftsmanship by partnering with esteemed local manufacturers, bringing authentic, high-quality bats directly to cricketers everywhere.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"From_Challenges_to_Champions_How_Magic_Checkout_Solved_Key_Problems\"><\/span><span style=\"font-weight: 400;\">From Challenges to Champions: How Magic Checkout Solved Key Problems<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">As Made in Kashmir grew, they needed a robust checkout partner to scale their vision. They faced critical e-commerce hurdles that required targeted solutions, all of which they found in Magic Checkout.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Minimizing RTOs with safer COD<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23844\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2025\/08\/Screenshot-2025-07-29-at-2.16.23\u202fPM.png\" alt=\"magic checkout case study &lt;&gt; Partial cod\" width=\"552\" height=\"322\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/08\/Screenshot-2025-07-29-at-2.16.23\u202fPM.png 1992w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/08\/Screenshot-2025-07-29-at-2.16.23\u202fPM-300x175.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/08\/Screenshot-2025-07-29-at-2.16.23\u202fPM-1024x597.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/08\/Screenshot-2025-07-29-at-2.16.23\u202fPM-768x448.png 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/08\/Screenshot-2025-07-29-at-2.16.23\u202fPM-1536x896.png 1536w\" sizes=\"auto, (max-width: 552px) 100vw, 552px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Selling high-value items online came with the risk of non-serious buyers and high Return-to-Origin rates. To combat this, Made in Kashmir leveraged Magic Checkout\u2019s Partial COD feature. By requiring a small upfront payment, it instantly filtered out genuine customers, leading to a remarkable 25% increase in their conversion rate and slashing RTO-related losses.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Improving Purchase Momentum<br \/>\n<\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23845\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2025\/08\/Screenshot-2025-07-29-at-2.05.43\u202fPM.png\" alt=\"magic checkout case study &lt;&gt; multiple payment options\" width=\"577\" height=\"337\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/08\/Screenshot-2025-07-29-at-2.05.43\u202fPM.png 2000w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/08\/Screenshot-2025-07-29-at-2.05.43\u202fPM-300x175.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/08\/Screenshot-2025-07-29-at-2.05.43\u202fPM-1024x598.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/08\/Screenshot-2025-07-29-at-2.05.43\u202fPM-768x449.png 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/08\/Screenshot-2025-07-29-at-2.05.43\u202fPM-1536x897.png 1536w\" sizes=\"auto, (max-width: 577px) 100vw, 577px\" \/><\/h3>\n<p><span style=\"font-weight: 400;\">A customer ready to pay should never face a roadblock. Made in Kashmir eliminated this risk using Magic Checkout\u2019s support for a wide array of payment methods and providers. Offering every major UPI app, card, and wallet ensured a smooth, frictionless checkout, drastically reducing last-minute cart abandonment. Furthermore, they used customizable banners to reinforce brand trust and highlight these compelling offers.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Managing Promotions &amp; Driving Sales<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23846\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2025\/08\/Screenshot-2025-07-29-at-2.05.13\u202fPM.png\" alt=\"Magic checkout case study &lt;&gt; coupons\" width=\"593\" height=\"345\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/08\/Screenshot-2025-07-29-at-2.05.13\u202fPM.png 2002w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/08\/Screenshot-2025-07-29-at-2.05.13\u202fPM-300x174.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/08\/Screenshot-2025-07-29-at-2.05.13\u202fPM-1024x595.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/08\/Screenshot-2025-07-29-at-2.05.13\u202fPM-768x447.png 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/08\/Screenshot-2025-07-29-at-2.05.13\u202fPM-1536x893.png 1536w\" sizes=\"auto, (max-width: 593px) 100vw, 593px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">To help customers save more, Made in Kashmir needed an easy way to display discounts. Magic Checkout&#8217;s built-in coupon engine solved this by automatically showing the best available offers at checkout, which boosted sales and made savings effortless for shoppers.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Complex Nationwide Shipping<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23847\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2025\/08\/Screenshot-2025-07-29-at-2.05.24\u202fPM.png\" alt=\"magic checkout case study &lt;&gt; shipping engine\" width=\"613\" height=\"360\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/08\/Screenshot-2025-07-29-at-2.05.24\u202fPM.png 1998w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/08\/Screenshot-2025-07-29-at-2.05.24\u202fPM-300x176.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/08\/Screenshot-2025-07-29-at-2.05.24\u202fPM-1024x602.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/08\/Screenshot-2025-07-29-at-2.05.24\u202fPM-768x451.png 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/08\/Screenshot-2025-07-29-at-2.05.24\u202fPM-1536x903.png 1536w\" sizes=\"auto, (max-width: 613px) 100vw, 613px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Shipping heavy cricket bats nationwide was a logistical challenge. Magic Checkout\u2019s integrated shipping simplified this, allowing the brand to offer multiple delivery options and manage all logistics from a single dashboard.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_Seamless_Fit_for_Our_Growth_Journey\"><\/span><span style=\"font-weight: 400;\">A Seamless Fit for Our Growth Journey<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23848\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2025\/08\/Quote-copy-2.png\" alt=\"Magic checkout case study &lt;&gt; testimonial\" width=\"1620\" height=\"815\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/08\/Quote-copy-2.png 1620w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/08\/Quote-copy-2-300x151.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/08\/Quote-copy-2-1024x515.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/08\/Quote-copy-2-768x386.png 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/08\/Quote-copy-2-1536x773.png 1536w\" sizes=\"auto, (max-width: 1620px) 100vw, 1620px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Empowering_E-commerce_Your_Path_to_Seamless_Growth\"><\/span><span style=\"font-weight: 400;\">Empowering E-commerce: Your Path to Seamless Growth<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Magic Checkout provides essential tools and unwavering support, empowering businesses like Made in Kashmir to build a smoother, more successful customer journey. If your business is facing similar challenges, Magic Checkout can be the catalyst for boosting your conversions and fostering genuine customer engagement.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a style=\"border-radius: 3px; background: #13418F; padding: 15px; font-weight: 600; cursor: pointer; text-decoration: none; color: white;\" href=\"https:\/\/razorpay.typeform.com\/to\/Zuozx1fN?utm_source=google&amp;utm_medium=blog&amp;utm_campaign=MIK+cs\" rel=\"noopener nofollow\" data-schema-attribute=\"\" target=\"_blank\">Get Magic Checkout<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explore how Made in Kashmir boosted conversions by 25% and cut RTO losses in this Magic Checkout case study. See the impact of Partial COD &#038; seamless payments.<\/p>\n","protected":false},"author":87,"featured_media":23849,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[605,131],"tags":[163,606],"class_list":{"0":"post-23843","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-magic-checkout-case-studies","8":"category-customer-stories","9":"tag-customer-stories","10":"tag-magic-checkout-case-studies"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/23843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/87"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=23843"}],"version-history":[{"count":2,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/23843\/revisions"}],"predecessor-version":[{"id":23851,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/23843\/revisions\/23851"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/23849"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=23843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=23843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=23843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}]