{"id":9721,"date":"2022-11-09T17:24:28","date_gmt":"2022-11-09T11:54:28","guid":{"rendered":"https:\/\/razorpay.com\/blog\/?p=9721"},"modified":"2025-05-07T11:30:55","modified_gmt":"2025-05-07T06:00:55","slug":"introducing-rto-analytics-dashboard","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/introducing-rto-analytics-dashboard\/","title":{"rendered":"Introducing RTO Analytics Dashboard: Get Better Hold on RTO Orders"},"content":{"rendered":"

In the eCommerce realm, one of the most commonly heard terms is Return to Origin or RTO. Return to Origin is the process where a product never reaches the end customer and returns back to the store for multiple reasons, such as the customer not being available at the doorstep, the delivery address being incorrect, and more. But how well does an eCommerce store know about its RTO data? For any eCommerce store, RTO data is pivotal as it can help online stores minimize their RTO rate.\u00a0 <\/span>\u00a0<\/span><\/p>\n

The data provides detailed insights about how many orders are RTOed, why the orders RTOed, and the action online businesses can take to reduce their RTO rate. All this inevitably helps eCommerce businesses bring down their RTO numbers. RTO data is worth more than a diamond in eCommerce. And to simplify RTO analytics for eCommerce and D2C businesses, Razorpay Magic Checkout is here with the RTO Analytics dashboard.<\/span><\/p>\n

RTO Analytics- Product Overview<\/span><\/h2>\n

To anyone new to Razorpay Magic Checkout<\/a>, Magic Checkout is a one-click checkout solution for eCommerce and D2C brands who want to simplify the overall shopping and checkout experience for online shoppers.<\/span><\/p>\n

Magic Checkout eliminates the <\/span>arduous task of filling multiple forms to create an account and allows shoppers to checkout 5X faster.\u00a0<\/span><\/p>\n

Additionally, Magic Checkout\u2019s proprietary RTO Intelligence algorithm automatically disables the COD option on the payment screen for high-risk orders with a high propensity to RTO based on shoppers’ historic RTO patterns, address accuracy, and other parameters, helping businesses reduce their RTO rates.<\/span>\u00a0<\/span><\/p>\n

Razorpay Magic Checkout<\/a> understands the importance of keeping track of RTO data, which is why it now provides an RTO Analytics dashboard within the Razorpay dashboard that provides insights to merchants about their RTO patterns. E-commerce and D2C brands can now find adequate RTO data on the dashboard itself.\u00a0<\/span><\/p>\n

Here\u2019s what an eCommerce<\/a> business and D2C brand can check to understand how their RTO rates are faring with Razorpay Magic Checkout:<\/span><\/p>\n

\"Understand<\/p>\n

The RTO Analytics dashboard shows the following critical data of up to the last 90 days:<\/span><\/p>\n

    \n
  1. Total Successful Orders <\/b>– The blue bar indicates the total number of orders placed by shoppers.<\/span><\/li>\n
  2. Total Successful Orders Marked Risky-<\/b>\u00a0 The red bar indicates risky orders; orders for which the COD option was disabled automatically on the payments screen.<\/span><\/li>\n
  3. Total Successful Orders Marked Safe- <\/b>The green bar indicates safe orders, orders that were deemed safe by Magic Checkout\u2019s risk algorithm.<\/span><\/li>\n<\/ol>\n

    Apart from these three key metrics, one will also get to learn about the following:<\/span><\/p>\n