{"id":9177,"date":"2022-10-10T15:28:54","date_gmt":"2022-10-10T09:58:54","guid":{"rendered":"https:\/\/razorpay.com\/blog\/?p=9177"},"modified":"2023-04-09T14:48:25","modified_gmt":"2023-04-09T09:18:25","slug":"diwali-business-loans-and-everything-in-between-a-guide-for-small-businesses","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/business-banking\/diwali-business-loans-and-everything-in-between-a-guide-for-small-businesses\/","title":{"rendered":"Diwali, Business Loans and Everything in Between: A Guide for Small Businesses"},"content":{"rendered":"<p>India&#8217;s festival season starts August and goes on through December with demand peaking around Diwali. And studies reveal that consumers are likely to open their wallets after two seasons of muted festive celebrations.<\/p>\n<h2><strong>Why is this festive season important for businesses?<\/strong><\/h2>\n<ul>\n<li>With the worst of the pandemic gone, there is a sense of optimism back in the market<\/li>\n<li>People have moved on from the pandemic conversation to more generic celebratory ones<\/li>\n<li>With the overall market sentiment looking better, this year\u2019s festive demand is expected to increase when compared to the past two years and contribute significantly to the overall growth of businesses<\/li>\n<\/ul>\n<p>As per research, spending propensity is expected to go to <strong>94%<\/strong> in <strong>2022<\/strong> as opposed to <strong>90%<\/strong> in <strong>2021<\/strong> and <strong>81%<\/strong> in <strong>2020<\/strong>.<\/p>\n<h2><strong>What does this mean for businesses?<\/strong><\/h2>\n<p>This means, this festive season is a great time for business owners to earn maximum profits by catering to the increase in consumer demand. And ensuring that the business has effective cash flow\u00a0to cater to the change in customer sentiment.<\/p>\n<p>Given today\u2019s competitive scenario, cash planning becomes extremely important for all businesses, especially during the festive season. Small business owners looking to cement the core of their business need to consider internal and external sources to meet cash requirements.<\/p>\n<p>As a small business owner, you must be wondering how you can get in on the action. So here are top tips on how you can prepare for increased demands and make the most out of this festive season.<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"5558946\",\n    formId: \"6dec3582-95ad-4761-ab61-97c9456a4662\",\n    sfdcCampaignId: \"7016F000001k8GRQAY\"\n  });\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p> How can small businesses make maximum profits this Diwali? Download our FREE Diwali Toolkit for hacks and expert tips.<\/p>\n","protected":false},"author":66,"featured_media":9185,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[27],"tags":[],"class_list":{"0":"post-9177","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-banking"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/9177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=9177"}],"version-history":[{"count":0,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/9177\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/9185"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=9177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=9177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=9177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}