{"id":7942,"date":"2022-04-29T13:42:07","date_gmt":"2022-04-29T08:12:07","guid":{"rendered":"https:\/\/razorpay.com\/blog\/?p=7942"},"modified":"2025-05-07T09:50:50","modified_gmt":"2025-05-07T04:20:50","slug":"knitroot-magic-checkout-case-study","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/knitroot-magic-checkout-case-study\/","title":{"rendered":"Knitroot Increases Order Conversion Rate By 100% With Razorpay Magic Checkout!"},"content":{"rendered":"

“Magic Checkout Case Study” featuring Knitroot.\u00a0<\/span><\/em><\/p>\n

Knitroot India Private Limited is a children’s clothing brand started by two entrepreneurs, Ms. Mitali Somaiya and Mr. Sagar Sangani. The company had its humble beginning in 2016-17 with a vision to bring innovation, improvement, and development in textile products for children.\u00a0<\/span><\/p>\n

Knitroot processes all its clothes in-house. From fabric sourcing, production, and packaging to dispatching, the company ensures to take care of every process in their in-house facilities.\u00a0<\/span><\/p>\n

The brainchild behind Knitroot<\/a>, Ms. Mitali Somaiya and Mr. Sagar Sangani, said they want to promote Indian culture worldwide, which is why their clothes are inspired by Indian culture and festivals, such as Holi, Diwali, Pongal, Lohri, Eid, etc.\u00a0<\/span><\/p>\n

Their decision to go digital made them think of ways to provide the most frictionless shopping experience to their customers. A shopping experience that will bring joy to their customers’ lives.\u00a0<\/span><\/p>\n

Although the brand faced some challenges in the beginning, the company soon touched the 100% order conversion milestone.\u00a0<\/span><\/p>\n

Want to know how Knitroot’s dream of increasing the order conversion rate by 100% became possible? Keep reading this case study.\u00a0<\/span><\/p>\n

The Initial Challenges\u00a0<\/span><\/h2>\n

As said, Knitroot decided to go online, and all the company wanted was to provide a seamless shopping experience to their customers that would allow them to come back for more. But when they started their business, Knitroot encountered a few challenges.\u00a0<\/span><\/p>\n

High Cart Abandonment & Drop-Offs\u00a0<\/span><\/h3>\n

The brand faced a high cart abandonment<\/a> rate despite the advancement in eCommerce<\/a>. The average drop-off is approximately 70% for most eCommerce companies, and the cart abandonment rate was equally high for them. <\/span>\u00a0<\/span><\/p>\n

Along with that, Knitroot\u2019s customers had to fill out a lengthy account creation form by adding their contact and shipping details to complete a purchase. This was consuming time, leading to high drop-offs.<\/span><\/p>\n

Lack of Seamless Checkout experience<\/span><\/h3>\n

With the rapid rise of mobile commerce users, Knitroot understood that its checkout experience wasn\u2019t mobile-friendly. The contact details form, for example, had multiple fields to be filled, which was lengthy and increased drop-offs.\u00a0<\/span><\/p>\n

The brand was looking for a seamless and frictionless checkout experience that would encourage their customers to stay with them and complete their purchase process.\u00a0<\/span><\/p>\n

The Solutions\u00a0<\/span><\/h2>\n

After facing some hurdles, the brand decided to go with a checkout partner that would take care of all their pain points. This was when Razorpay Magic Checkout came into the picture.\u00a0<\/span><\/p>\n

With Razorpay Magic Checkout<\/a>, their conversion rate doubled in one month, and consequently, the cart abandonment rate was reduced by 100%!<\/span><\/p>\n

Here’s how Razorpay Magic Checkout made it possible:<\/span><\/p>\n