{"id":7801,"date":"2022-04-04T11:38:44","date_gmt":"2022-04-04T06:08:44","guid":{"rendered":"https:\/\/razorpay.com\/blog\/?p=7801"},"modified":"2022-07-20T01:05:42","modified_gmt":"2022-07-19T19:35:42","slug":"biryani-bse-bills","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/biryani-bse-bills\/","title":{"rendered":"Biryani, BSE, Bills: What India Paid For"},"content":{"rendered":"<p>What did India buy online during the last 12 months? The answer, in short, is everything: from mutual funds to automobile parts, from telecom services to nursing facilities, India paid digitally for virtually every manner of product and service.<\/p>\n<p>The <a href=\"https:\/\/razorpay.com\/\">Razorpay platform<\/a> facilitated over a billion transactions during this last financial year. We analysed this data to understand how and when India spent its money online, and put those insights into this report: <strong>Biryani, BSE and Bills<\/strong>.<\/p>\n<p>When broken down, the data told us some great stories. We found, for example, that the greatest purchases of baby products tended to occur between 11pm and midnight: there were more than twice as many transactions as during the 8pm-9pm window. We also found that India spent the most on food on December 31: more than twice the daily average.<\/p>\n<p>The data confirmed what we know anecdotally to be true: that people like to have a good time in December before enrolling in fitness programmes in January, or that people buy (a lot of) flowers for Valentine&#8217;s Day. But the data also shed light on other things: how rapidly India is taking a liking to trading, or how popular fantasy sports are (how&#8217;s your team for tonight&#8217;s game looking?) or how much is spent on jewellery.<\/p>\n<p>We found India had three large avenues for online expenditure: food, trading and bill payments. Hence our title.<\/p>\n<p><em>Note: All numbers are estimates based on data from transactions held on the Razorpay platform for the period between April 1, 2021 and Mar 31, 2022.<\/em><\/p>\n<p><strong>Please enter your details below to download the full report<\/strong><br \/>\n<!-- [if lte IE 8]>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2-legacy.js\"><\/script>\n<![endif]--><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n\tregion: \"na1\",\n\tportalId: \"5558946\",\n\tformId: \"366de6b2-cee5-45be-905a-5b6332979c4d\"\n});\n<\/script><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7857\" src=\"https:\/\/razorpay.com\/blog-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0002-725x1024.jpg\" alt=\"Indian consumers buy online\" width=\"495\" height=\"700\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0002-725x1024.jpg 725w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0002-212x300.jpg 212w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0002-768x1085.jpg 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0002-1087x1536.jpg 1087w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0002.jpg 1241w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7858\" src=\"https:\/\/razorpay.com\/blog-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0003-725x1024.jpg\" alt=\"highest numbers spends on food orders\" width=\"495\" height=\"700\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0003-725x1024.jpg 725w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0003-212x300.jpg 212w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0003-768x1085.jpg 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0003-1087x1536.jpg 1087w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0003.jpg 1241w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7859\" src=\"https:\/\/razorpay.com\/blog-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0004-725x1024.jpg\" alt=\"Spend on fitness and diet\" width=\"495\" height=\"700\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0004-725x1024.jpg 725w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0004-212x300.jpg 212w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0004-768x1085.jpg 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0004-1087x1536.jpg 1087w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0004.jpg 1241w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7860\" src=\"https:\/\/razorpay.com\/blog-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0005-725x1024.jpg\" alt=\"stock on investment by indians\" width=\"495\" height=\"700\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0005-725x1024.jpg 725w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0005-212x300.jpg 212w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0005-768x1085.jpg 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0005-1087x1536.jpg 1087w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0005.jpg 1241w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7861\" src=\"https:\/\/razorpay.com\/blog-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0006-725x1024.jpg\" alt=\"Indian fantasy spends\" width=\"495\" height=\"700\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0006-725x1024.jpg 725w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0006-212x300.jpg 212w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0006-768x1085.jpg 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0006-1087x1536.jpg 1087w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0006.jpg 1241w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7862\" src=\"https:\/\/razorpay.com\/blog-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0007-725x1024.jpg\" alt=\"online bills paying\" width=\"495\" height=\"700\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0007-725x1024.jpg 725w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0007-212x300.jpg 212w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0007-768x1085.jpg 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0007-1087x1536.jpg 1087w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0007.jpg 1241w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7863\" src=\"https:\/\/razorpay.com\/blog-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0008-725x1024.jpg\" alt=\"amount spent on florists\" width=\"495\" height=\"700\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0008-725x1024.jpg 725w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0008-212x300.jpg 212w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0008-768x1085.jpg 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0008-1087x1536.jpg 1087w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0008.jpg 1241w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7864\" src=\"https:\/\/razorpay.com\/blog-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0009-725x1024.jpg\" alt=\"transactions on matrimonial\" width=\"495\" height=\"700\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0009-725x1024.jpg 725w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0009-212x300.jpg 212w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0009-768x1085.jpg 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0009-1087x1536.jpg 1087w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0009.jpg 1241w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7865\" src=\"https:\/\/razorpay.com\/blog-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0010-725x1024.jpg\" alt=\"amount spent on the jewellery\" width=\"495\" height=\"700\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0010-725x1024.jpg 725w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0010-212x300.jpg 212w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0010-768x1085.jpg 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0010-1087x1536.jpg 1087w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0010.jpg 1241w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7866\" src=\"https:\/\/razorpay.com\/blog-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0011-725x1024.jpg\" alt=\"amount spent on baby products\" width=\"495\" height=\"700\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0011-725x1024.jpg 725w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0011-212x300.jpg 212w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0011-768x1085.jpg 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0011-1087x1536.jpg 1087w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0011.jpg 1241w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7867\" src=\"https:\/\/razorpay.com\/blog-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0012-725x1024.jpg\" alt=\"amount spent on grocery\" width=\"495\" height=\"700\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0012-725x1024.jpg 725w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0012-212x300.jpg 212w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0012-768x1085.jpg 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0012-1087x1536.jpg 1087w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0012.jpg 1241w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7868\" src=\"https:\/\/razorpay.com\/blog-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0013-725x1024.jpg\" alt=\"what india spent most on and of\" width=\"495\" height=\"700\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0013-725x1024.jpg 725w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0013-212x300.jpg 212w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0013-768x1085.jpg 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0013-1087x1536.jpg 1087w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0013.jpg 1241w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7869\" src=\"https:\/\/razorpay.com\/blog-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0014-725x1024.jpg\" alt=\"trading, ordering anf paying bills \" width=\"495\" height=\"700\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0014-725x1024.jpg 725w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0014-212x300.jpg 212w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0014-768x1085.jpg 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0014-1087x1536.jpg 1087w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2022\/04\/Biryani-BSE-and-Bills-April_page-0014.jpg 1241w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What did India buy online during the last 12 months? The answer, in short, is everything: from mutual funds to automobile parts, from telecom services to nursing facilities, India paid digitally for virtually every manner of product and service. The Razorpay platform facilitated over a billion transactions during this last financial year. We analysed this<\/p>\n","protected":false},"author":86,"featured_media":7826,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[26],"tags":[312],"class_list":{"0":"post-7801","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-payments","8":"tag-payment"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/7801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/86"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=7801"}],"version-history":[{"count":0,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/7801\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/7826"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=7801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=7801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=7801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}