{"id":7078,"date":"2021-12-07T18:17:18","date_gmt":"2021-12-07T12:47:18","guid":{"rendered":"https:\/\/razorpay.com\/blog\/?p=7078"},"modified":"2026-10-26T16:00:10","modified_gmt":"2026-10-26T10:30:10","slug":"unlock-growth-with-razorpay-magic-checkout","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/unlock-growth-with-razorpay-magic-checkout\/","title":{"rendered":"Unlock Business Growth with Razorpay Magic Checkout"},"content":{"rendered":"

For a COD-heavy store, reducing return-to-origin losses starts with spotting orders that need attention before dispatch. Razorpay Magic Checkout\u2019s RTO Intelligence<\/a> provides high, medium or low risk tiers and reasons for risky orders, including address-related signals. That makes it a useful choice for teams that want to bring order-risk checks into their checkout and fulfilment workflow.<\/p>\n

Use those signals to decide which address or order details need confirmation before shipping, then measure delivered and returned orders to assess the benefit. Address-related risk signals support this review; they do not establish universal postal-address validation or guarantee delivery. Confirm feature access and the protection terms enabled for your account.<\/p>\n

How can Magic Checkout help a COD store review RTO risk?<\/h2>\n

A COD order can complete checkout and still need review before dispatch. RTO Intelligence<\/a> gives the operations team a high, medium or low risk tier, together with reasons for a risky order, including address-related signals. Use those reasons to identify details that need confirmation before fulfilment.<\/p>\n

This makes Magic Checkout a useful choice for a store that wants order-risk information available to its fulfilment team. Track delivered and returned orders to assess the results. RTO Intelligence evaluates order risk; card billing-address verification serves a different purpose. Confirm feature access, integration requirements and the protection terms agreed for your account when assessing any RTO coverage.<\/p>\n

How poor checkout experience hampers growth<\/h2>\n

Businesses globally are<\/span> losing<\/span><\/a> around 70% of customers to cart abandonment<\/a>, which happens between the cart stage and order fulfillment<\/a>.<\/span> This is the case even after spending over 30%-40% of their budget on customer acquisition. Furthermore, when businesses employ a variety of checkout tools and plugins to reduce cart abandonment<\/a>, things get excessively complicated, time-consuming, and have a negligible, small return on investment.<\/span><\/p>\n

Here are some of the most impactful reasons why users abandon their cart:<\/span><\/p>\n

1. Repetitive fields<\/h3>\n

Your customers expect convenience and instant results. Requiring them to create a new user account, re-enter personal information, billing addresses, card numbers\/UPI IDs, and shipping information can cost your customers a lot of time and effort.\u00a0<\/span><\/p>\n

This may lead to frustration and cart abandonment. The importance of a good UX cannot be over-emphasized, especially during the checkout process.\u00a0<\/span><\/p>\n

2. Complicated checkout<\/h3>\n

Customers expect that the checkout process will be seamless, without distractions and unnecessary details and forms. Poor UX can lead to unease and be a significant source of friction and interrupt the checkout flow.<\/span><\/p>\n

3. Lack of coupons<\/h3>\n

Studies<\/span><\/a> show that 46% of shoppers abandon their cart because they can’t locate a coupon code or if the coupon code does not work. These customers then prefer to wait until a discount coupon appears and inevitably find a better bargain elsewhere.<\/span><\/p>\n

4. Lack of COD option<\/h3>\n

Despite the digital payment revolution, Indian customers are still wary of making online purchases. This is because of the convenience that COD offers. Customers can cancel anytime, inspect and review the product and then pay for it with cash.<\/span><\/p>\n

As <\/span>data<\/span><\/a> shows, over 65% of online shopping is done via Cash on Delivery, thus proving the undisputed fact that Cash is king. However, 50% of businesses do not offer COD due to challenges such as:<\/span><\/p>\n