{"id":6505,"date":"2021-09-10T21:17:51","date_gmt":"2021-09-10T15:47:51","guid":{"rendered":"https:\/\/razorpay.com\/blog\/?p=6505"},"modified":"2025-03-11T16:24:52","modified_gmt":"2025-03-11T10:54:52","slug":"how-these-d2c-brands-grew-online-business-during-pandemic","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/how-these-d2c-brands-grew-online-business-during-pandemic\/","title":{"rendered":"How these D2C Brands Grew their Online Business During a Pandemic"},"content":{"rendered":"

Direct-to-consumer, popularly known as D2C brands are changing the face of Indian eCommerce<\/a> and setting benchmarks with a new-age digital-first approach.<\/span><\/p>\n

From fashion to food to d\u00e9cor to beauty, the D2C brands are riding high on the digital transformation wave, coupled with an increased internet penetration into the market causing a rapid shift in consumer behaviour.<\/span><\/p>\n

According to an INC42 Plus report on the D2C market landscape, the Indian D2C market is expected to touch $100 billion by 2025 on the back of the projection that online shoppers in India will reach 350 million by FY25, up from 128 million in FY21.<\/span><\/p>\n

Since India is a medley of many markets, the D2C brands can get hold of the fragmented consumer base by modifying their offerings as per local trends. Look no further than the ongoing COVID-19 era to witness the potential of growth in the D2C sector!<\/span><\/p>\n

However, for the D2C brands to be successful, it is imperative to have a trustworthy payments partner who can ensure a seamless experience for their customers. In this blog, we cover the stories of three D2C brands who trusted Razorpay as their payment partner in their growth journey, especially during the tough times.\u00a0<\/span><\/p>\n

Unlock growth strategies at Razorpay D2C Summit 2024<\/a>.<\/strong> Learn from industry experts and take your D2C brand to the next level with actionable insights.<\/em><\/p>\n

1. Exotic Flora<\/h2>\n

Exotic Flora is a one-stop solution for all gardening needs, with a focus on live plants. This includes a mix of more than 450 species of plants, ranging from flowering to kitchen plants. This D2C brand is solving the challenge of providing the right variety of a plant that a customer might need.<\/span><\/p>\n

The unique thing about this business is the packaging, that sustains the plants for up to 20 days during transit. <\/span><\/p>\n

\u201cWe designed a unique two-layered packaging that helps sustain the plants for more than 20 days, and are able to deliver fresh plants to the customers all across India, from J&K to Andaman & Nicobar Islands. Our success rate of plants is 95%, which means once the plant reaches the customer, it might appear dull but blossoms and regenerates once taken care of as per the detailed instruction manual we provide along with the plant,\u201d explains Samvith Sunkara, CEO and co-founder at Exotic Flora.\u00a0 <\/span>\u00a0<\/span><\/p>\n

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A post shared by Exoticflora (@exoticflora_gogreen)<\/a><\/p>\n<\/div>\n<\/blockquote>\n