{"id":6016,"date":"2021-07-07T10:42:11","date_gmt":"2021-07-07T05:12:11","guid":{"rendered":"https:\/\/razorpay.com\/blog\/?p=6016"},"modified":"2024-09-25T16:47:16","modified_gmt":"2024-09-25T11:17:16","slug":"how-mandatehq-will-revolutionise-the-subscription-economy","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/how-mandatehq-will-revolutionise-the-subscription-economy\/","title":{"rendered":"How MandateHQ will Revolutionise the Subscription Economy"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">To say that the subscription economy is booming would be an understatement. Over the past few years, the <a href=\"https:\/\/razorpay.com\/blog\/breaking-down-the-different-types-of-subscription-business-models-and-how-they-work\/\">subscription model<\/a> has uncovered tremendous growth opportunities for B2C and B2B businesses alike. It allows online businesses to build long-term and sustainable relationships with customers by offering them the flexibility, ease, and convenience that comes with signing up for a recurring product or service.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">At Razorpay, we\u2019ve been on a mission to empower the Indian subscription economy. However, up until now, we had only been solving for businesses and end customers. As part of our aim to build an end-to-end recurring payments stack for India, we have now created a solution for banks that allows them to enable recurring payments for their customers while complying with RBI\u2019s directive and guidelines around doing so.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The RBI has announced a set of guidelines for banks on the collection of recurring payments on cards, with an aim to make them more secure and transparent. To that end, Razorpay has partnered with Mastercard to create a solution called <\/span><b>MandateHQ<\/b><span style=\"font-weight: 400;\"> that helps banks comply with these guidelines and facilitate subscription payments.\u00a0<\/span><\/p>\r\n<h2><span style=\"font-weight: 400;\">What is MandateHQ?\u00a0<\/span><\/h2>\r\n<p>MandateHQ is an API-based, plug-n-play recurring payments interface that allows banks to seamlessly enable recurring payments on cards following the new RBI guidelines. The reason the solution is named so is that the term \u201cmandate\u201d refers to the standing instructions given to a bank to process recurring payments and HQ is short for headquarters, which essentially represents that MandateHQ is a one-stop solution that helps in managing the entire card-based mandate lifecycles.<\/p>\r\n<p>Banks don\u2019t have to worry about building a completely new solution from scratch to enable recurring payments on cards. Instead, they can simply integrate MandateHQ into their existing payments infrastructure and quickly go live.<\/p>\r\n<p><span style=\"font-weight: 400;\">We have already partnered with India\u2019s three leading banks and are in talks with 20 other banks to help integrate this technology into their existing payment infrastructure in the coming weeks.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Here\u2019s a look at the new RBI guidelines that MandateHQ helps comply with:\u00a0<\/span><\/p>\r\n<h2><span style=\"font-weight: 400;\">RBI\u2019s directive on recurring card payments\u00a0<\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">These regulations are applicable for all issuing banks, to process mandates on credit cards, debit cards, and other prepaid instruments, and have come into effect on 1st April 2021. The deadline to comply with the said guidelines is 30th September 2021.\u00a0<br \/><br \/><\/span> <span style=\"font-weight: 400;\">As per the RBI guidelines:\u00a0<\/span><\/p>\r\n<ul>\r\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\">Cardholders need to authorise through OTP (technically known as Additional Factor Authentication) while signing up for an auto-debit facility with any website or service provider<\/li>\r\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\">Banks must send cardholders a pre-debit notification at least 24 hours before the actual debit with an option to cancel\/pause the auto-debit<\/li>\r\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\">Banks must provide an online facility for the cardholder to cancel\/pause\/ manage auto-debits signed up using the card<\/li>\r\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\">Banks must send post debit notification to the cardholder once the auto-debit is processed<\/li>\r\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\">For auto-debits greater than Rs.5,000, banks need to ensure that customers are provided with an OTP to approve every such auto-debit\u00a0<\/li>\r\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\">Banks should set up a redressal system to address customers&#8217; grievances<\/li>\r\n<\/ul>\r\n<p><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Related Read: What is Recurring Billing? - Types, Advantages, and Examples&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:332799,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:14277081},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;9&quot;:0,&quot;10&quot;:1,&quot;11&quot;:3,&quot;12&quot;:0,&quot;15&quot;:&quot;Calibri&quot;,&quot;19&quot;:0,&quot;21&quot;:0}\">Related Read: <a href=\"https:\/\/razorpay.com\/blog\/what-is-recurring-billing\/\">What is Recurring Billing? &#8211; Types, Advantages, and Examples<\/a><\/span><\/p>\r\n<p><span style=\"font-size: 30.9985px; color: #111111;\">How does MandateHQ help banks?\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">MandateHQ is built with an aim to enable banks to manage complete subscription lifecycles from a centralised dashboard. Once integrated, banks will be able to:\u00a0<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comply with RBI\u2019s directive without making any infrastructural changes\u00a0<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have access to an admin dashboard which they can customise as per roles and permissions<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">View detailed and customised reports on mandates and customer actions.\u00a0<\/span><\/li>\r\n<\/ul>\r\n<h2><span style=\"font-weight: 400;\">How does MandateHQ help your business?\u00a0<\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">Owing to the convenience, features, state-of-the-art interface, and seamless user experience that MandateHQ offers, your customers can opt for subscriptions more easily now.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">This is an opportunity for businesses like yours to build trust and credibility among potential customers who might have been apprehensive about signing up for subscription products or services.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Today, we have 900 million debit cards in India (projected at 40% YoY growth), which makes them far more popular than credit cards (especially in Tier 2 and Tier 3 cities). However, up until now, very few banks offered recurring payments for debit cards. But upon integration with MandateHQ, banks can start opening up this option for debit cardholders as well, given the convenience and added level of security that it promises.\u00a0<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6028 size-large aligncenter\" src=\"https:\/\/razorpay.com\/blog-content\/uploads\/2021\/07\/Blog-Image-II-1024x576.png\" alt=\"Growth of cards in India\" width=\"770\" height=\"433\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2021\/07\/Blog-Image-II-1024x576.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2021\/07\/Blog-Image-II-300x169.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2021\/07\/Blog-Image-II-768x432.png 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2021\/07\/Blog-Image-II-1536x864.png 1536w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/p>\r\n<p><span style=\"font-weight: 400;\">It is a massive opportunity for businesses like yours to make your subscription products and services available to a wider audience. Businesses can now reach untapped geographies and make recurring <a href=\"https:\/\/razorpay.com\/learn\/digital-payments-india-definition-methods-importance\/\">digital payments<\/a> more accessible to customers from non-metro cities too.\u00a0<\/span><\/p>\r\n<h2><span style=\"font-weight: 400;\">How does MandateHQ help your end customers?\u00a0<\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">RBI\u2019s guidelines are a huge step towards making recurring payments safer and more convenient for consumers. With MandateHQ, customers will be able to:<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Receive pre and post debit notifications for all recurring card payments\u00a0<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have a unique customer account that facilitates multi-factor authentication<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Control and manage their subscriptions better and have increased visibility into their recurring payments<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have access<\/span><span style=\"font-weight: 400;\"> to a self-serve portal to view and manage (<\/span><span style=\"font-weight: 400;\">pause\/resume\/cancel)<\/span><span style=\"font-weight: 400;\"> mandates across all apps\/ service providers\u00a0<\/span><\/li>\r\n<\/ul>\r\n<p>MandateHQ has powered the following banks to comply with the RBI guidelines. Cardholders of these banks can use their cards to sign up for auto-debits\/ standing instructions.<\/p>\r\n<ol>\r\n<li>HSBC<\/li>\r\n<li>Equitas Small Finance Bank<\/li>\r\n<li>OneCard<\/li>\r\n<li>Karur Vysya Bank<\/li>\r\n<\/ol>\r\n<p>In the coming weeks, the following banks will also be going live with MandateHQ to comply with the RBI guidelines.<\/p>\r\n<ol>\r\n<li style=\"list-style-type: none;\">\r\n<ol>\r\n<li>SBI<\/li>\r\n<li>ICICI Bank<\/li>\r\n<li>Axis Bank<\/li>\r\n<li>HDFC Bank<\/li>\r\n<li>YES Bank<\/li>\r\n<li>RBL<\/li>\r\n<\/ol>\r\n<\/li>\r\n<\/ol>\r\n<p><b>Related Read: <\/b><a href=\"https:\/\/razorpay.com\/blog\/direct-debit-mandate\/\"><b> What Is A Direct Debit Mandate? &amp; How Does It Work?<\/b><\/a><\/p>\r\n<p><span style=\"font-size: 30.9985px; color: #111111;\">The way forward\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">From being dominated by the media and entertainment industry to being prevalent in almost all types of online businesses, subscriptions have come a long way. At Razorpay, we are confident that the future for the subscription economy in India is brighter than ever, and we are excited to be a part of this promising growth journey. We are positive that the adoption of MandateHQ will nurture our collective vision of taking the <a href=\"https:\/\/razorpay.com\/blog\/subscription-economy-india-overview-razorpay\/\">subscription economy<\/a> to greater heights by making recurring transactions more secure and transparent.\u00a0<\/span><\/p>\r\n\r\n<div style=\"text-align: center;\"><a style=\"border-radius: 3px; background: #528ff0; padding: 15px; font-weight: 600; cursor: pointer; text-decoration: none; color: white;\" href=\"https:\/\/razorpay.com\/subscriptions\/\" target=\"_blank\" rel=\"noopener noreferrer\">Know more about Razorpay Subscription<\/a><\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>MandateHQ an API-based, plug-n-play recurring payments interface that allows banks to seamlessly enable recurring payments on cards. <\/p>\n","protected":false},"author":62,"featured_media":16511,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[26],"tags":[105,44,120,92],"class_list":{"0":"post-6016","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-payments","8":"tag-card-payments","9":"tag-online-payments","10":"tag-recurring-payments","11":"tag-subscriptions"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/6016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=6016"}],"version-history":[{"count":2,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/6016\/revisions"}],"predecessor-version":[{"id":18349,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/6016\/revisions\/18349"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/16511"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=6016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=6016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=6016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}