{"id":5635,"date":"2021-03-17T18:42:32","date_gmt":"2021-03-17T13:12:32","guid":{"rendered":"https:\/\/razorpay.com\/blog\/?p=5635"},"modified":"2025-05-26T09:48:57","modified_gmt":"2025-05-26T04:18:57","slug":"importance-of-shipping-d2c-business","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/importance-of-shipping-d2c-business\/","title":{"rendered":"The Importance of Shipping In The D2C Era"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Shipping is a crucial aspect of a business, especially for businesses in the Direct-to-Consumer or D2C space. Acing your e-commerce\/D2C shipping and setting up the right strategies for all your shipping needs are among the crucial factors that impact your store\u2019s profitability.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shipping is the first point of physical contact with your customers when it comes to online purchases. Hence, it is important to provide your customers with a great shipping experience to keep them returning to your e-commerce website.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">50% of customers abandon their carts due to high shipping costs, taxes, and other fees<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">74% of shoppers find <a href=\"https:\/\/razorpay.com\/learn\/free-shipping-meaning\/\">free shipping<\/a> very important while checking out\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">38% of shoppers do not shop from the same brand again due to a negative delivery experience\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">93% of online buyers are motivated to buy more products if free shipping options are available<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">58% of consumers add more items to their cart to make themselves eligible for free shipping<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Why is it important to get a shipping partner?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you have an e-commerce business of considerable size, there\u2019s a good chance that you may have an entire team dedicated to processing shipping queries internally. However, in most other cases, e-commerce businesses need to partner with a reliable partner to take care of their shipping needs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important to choose the right shipping partner as this entity will be responsible for directly interacting with your customer. The interaction, of course, depends on the quality of the delivery, the speed and hygienic procedures followed during the delivery.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The impact of returns on shipping<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re an e-commerce store that\u2019s just starting out or if you\u2019ve been in the industry for ages, there is one common problem that all business owners can relate to&#8211; and that is the problem of RTO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RTO is when orders cannot be delivered and have to be shipped back to the warehouse. This puts a significant cost burden on e-commerce firms as they lose a lot of money in shipping it back and forth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how D2C companies lose money in shipping these orders:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Forward &amp; reverse logistics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Blocked Inventory (Items stuck in transit)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Physical quality check and re-packaging of returned items<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increased probability of damage to fragile items, and hence more money spent in shipping them<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Operations cost in processing this order<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We took time out to see the actual numbers of RTO orders and what their share was. Here\u2019s what we found\u2013 in the case of CoD orders, the percentage of RTO orders can be as high as 40 percent!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means that at least one out of three orders were failed orders and were returned. When one-third of your orders have the potential to damage your bottom line, rather than adding value to it, it\u2019s no doubt that the situation is worrisome.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, with the all-new Razorpay Thirdwatch, you can now detect fraudulent patterns <\/span><b>before<\/b><span style=\"font-weight: 400;\"> shipping the order and significantly bring down RTO rates.\u00a0<\/span><\/p>\n<p><b>How can Thirdwatch help supercharge your e-commerce store?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">With ThirdWatch, you can detect impulse purchases, non-deliverable addresses, irregular purchase patterns and suspicious orders that can signal a cancellation.<\/span><\/p>\n<p><b>How do we do it?\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Thirdwatch\u2019s AI software generates risk reasons across 200+ risk parameters &amp; takes only 200 milliseconds for generating Green or Red flags using algorithms like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Complete address profiling<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Device fingerprinting<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Diagnosing network effects (Detecting fraudsters from across e-commerce in India)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Profiling user behaviour<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Anomaly detection<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Auto order confirmation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Converting a CoD order to Prepaid<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Choose from a variety of features and apps such as <\/span><a href=\"https:\/\/razorpay.com\/learn\/order-confirmation\/\"><span style=\"font-weight: 400;\">Order Confirmation<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/razorpay.com\/thirdwatch\/prepay-cod\/\"><span style=\"font-weight: 400;\">PrePay CoD<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/razorpay.com\/blog\/shipping-address-ecommerce\/\"><span style=\"font-weight: 400;\">Address Correction<\/span><\/a><span style=\"font-weight: 400;\"> and many more, and supercharge your e-commerce business like never before!<\/span><\/p>\n<div style=\"text-align: center;\"><a style=\"border-radius: 3px; background: #68458A; padding: 15px; font-weight: 600; cursor: pointer; text-decoration: none; color: white;\" href=\"https:\/\/razorpay.com\/thirdwatch\">Start one-month free trial<\/a><\/div>\n<h2><span style=\"font-weight: 400;\">How to choose the right shipping partner<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Choosing the right D2C shipping partner can be easy if you follow a few steps. Here are some handy tips that you can follow while choosing a shipping partner for your business:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; <strong>Partnered with many different companies<\/strong>: As a small to mid-sized business in omnichannel retail, it can be a tedious process to integrate and maintain relations with multiple partners like Amazon, Flipkart, Myntra, etc. However, with an experienced shipping partner, you can maintain cordial relationships and do business with ease.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; <strong>Centralised dashboard<\/strong>: A shipping partner will also be able to provide you with a comprehensive, centralized dashboard that will allow you to manage all your shipping in one place.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; <strong>Customer experience<\/strong>: A great shipping experience is crucial to maintain a good experience with your customers. Shipping partners will help you zero in on the best channels to help deliver your product safely and efficiently to your customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Allow us to introduce you to Razorpay and Thirdwatch\u2019s partner and a great recommendation for your business- <\/span><a href=\"https:\/\/shyplite.com\/?at=RAZORPAY&amp;utm_source=ChannelPartner&amp;utm_medium=Razorpay&amp;utm_campaign=BlogRazorpaymarch21&amp;\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">Shyplite<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shyplite is a 360-degree logistics automation and fulfilment platform that enables your business to manage logistics by providing a single-window shipping platform that is integrated with multiple carriers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a single dashboard to facilitate your shipping operations, they help you reach 26000+ pin codes with India\u2019s best courier partners at affordable rates to satisfy all your shipping needs.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Why you should opt for Shyplite<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Through Shyplite\u2019s dashboard, you can select from leading carrier partners across India with just one account, and prevent the hassle of individual integrations &amp; billing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Shyplite\u2019s automated suite, you can integrate with multiple carriers in one go and avail all their services. Also, you can save time by using the automated booking process and enjoy economical shipping costs as well.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With the unified dashboard, you can book shipments, create labels for all channels at lightning speeds, and the process of bulk processing becomes as easy as it can be.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Forget about juggling worries because they are integrated with 15+ carrier partners including FedEx, Delhivery, Bluedart, Ekart, Xpressbees, DTDC, Shadowfax, Wow Express, OnlineXpress, Aramex, DHL, Dunzo, WeFast, and many more!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is a tedious task to keep a track of the order and whether it has reached the customer. So, through their dashboard, you can track all your shipments in one place without ever visiting different carrier websites.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use Shyplite to get access to special discounted freights, lower shipping costs, and increased margins that allow you to grow and explore e-retailing<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shyplite\u2019s service-based algorithm automatically selects a carrier for you, that matches the rates for all your partner carriers. This allows you to stop wondering about which carrier to choose for your orders<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Book reverse shipments for any order with a single click, where our dedicated reverse logistics partners will arrive at your customer\u2019s doorstep to collect the particular shipment\/package.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This enables you to have an efficient supply chain and a hassle-free experience regarding the return of any shipment\/delivery.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To reduce the burden of subscriptions and sign-ups, Shyplite works on a pay-as-you-go model, where monthly subscriptions or minimum shipment charges aren\u2019t required.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Since Shyplite also has integrations with various shopping carts, you can connect your store with our dashboard without any inconveniences, and we will also import all the orders from your store that you desire to ship as well.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To make business easier for you, here is the list of integrated stores that Shyplite has partnered with:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Amazon<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shopify<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Woocommerce\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Magento<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Opencart<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Flipkart<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ecwid<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">But wait, there\u2019s more! Shyplite is also partnered with the host of other popular platforms such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unicommerce<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zoho Inventory<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">OMSGuru<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vinculum<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clickpost &amp; many more<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Getting back on track with Shyplite back-to-business<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ever since a nationwide lockdown was imposed on 24th March 2020 as a preventive measure to limit the spread of COVID-19, like all industries, the e-commerce sector was also greatly impacted.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the government had restricted the delivery of non-essential goods and only essential items could be delivered to the customers, the Shyplite team worked endlessly with their courier partners to prioritize deliveries of essential products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Soon after the first phase of unlocking was announced by MHA, Shyplite was proactive in enabling sellers to identify pin codes as red, orange, or green zones. Today, we are now serving more than 26,000 pin codes <\/span><span style=\"font-weight: 400;\">across India for both essential &amp; non-essential deliveries.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How to Get Started with Shyplite<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You can get started with Shyplite with just a few easy steps and in very little time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Step 1.\u00a0 <a href=\"https:\/\/shyplite.com\/?at=RAZORPAY&amp;utm_source=ChannelPartner&amp;utm_medium=Razorpay&amp;utm_campaign=BlogRazorpaymarch21 &amp;\" rel=\"nofollow noopener\" target=\"_blank\">Register<\/a> at Shyplite<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Step 2.\u00a0 Complete your KYC<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Step 3.\u00a0 Add funds to your account<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Step 4.\u00a0 Start Shipping!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s the best part, you ask us? If you sign up soon, you also avail up to 10% cashback!<\/span><\/p>\n<div style=\"text-align: center;\"><a style=\"border-radius: 3px; background: #68458A; padding: 15px; font-weight: 600; cursor: pointer; text-decoration: none; color: white;\" href=\"https:\/\/shyplite.com\/?at=RAZORPAY&amp;utm_source=ChannelPartner&amp;utm_medium=Razorpay&amp;utm_campaign=BlogRazorpaymarch21&amp;\" rel=\"nofollow noopener\" target=\"_blank\">Check out Shyplite for your business<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Shipping is a crucial aspect of a D2C business. Learn the best shipping practices for your D2C business in this detailed blog with our partner, Shyplite.<\/p>\n","protected":false},"author":35,"featured_media":5636,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[67],"tags":[43,133,104],"class_list":{"0":"post-5635","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-online-commerce","8":"tag-online-commerce","9":"tag-shipping","10":"tag-thirdwatch"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/5635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=5635"}],"version-history":[{"count":2,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/5635\/revisions"}],"predecessor-version":[{"id":22836,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/5635\/revisions\/22836"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/5636"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=5635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=5635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=5635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}