{"id":5182,"date":"2020-11-20T14:05:52","date_gmt":"2020-11-20T08:35:52","guid":{"rendered":"https:\/\/razorpay.com\/blog\/?p=5182"},"modified":"2025-02-20T02:30:01","modified_gmt":"2025-02-19T21:00:01","slug":"pause-a-subscriptions-for-customers-razorpay","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/pause-a-subscriptions-for-customers-razorpay\/","title":{"rendered":"Pause Subscriptions for Customers to Ensure Longer LTV & Reduced Churn"},"content":{"rendered":"

It\u2019s official. India<\/span> (and the world)<\/span><\/i> is awash with subscriptions. The vast proliferation of app-based digital services have no doubt played the captain of the subscription ship’s exciting journey. Without the mobile phone and a powerful app economy, there would simply be no way to build the level of customer stickiness and engagement required to pull off a subscription service.<\/span><\/p>\n

[bctt tweet=”Infact, about 11 million subscribers in India paid for 21 million video subscriptions in 2019. This was estimated to increase significantly by 2020.” username=”Razorpay”]<\/p>\n

This growth can be attributed to the creation of customized packages for OTT users based on their consumption, thereby cutting costs. Shift of daily needs brands to subscription models has also accelerated the consumption. Other reasons could be the increase in original content, and free and trial access to the platforms for a limited period.<\/span><\/p>\n

We, at Razorpay, are continuously trying to empower businesses with powerful technology. Read what’s been cooking within the teams here to upscale the Subscription experience for our customers.\u00a0<\/span><\/p>\n

What are subscriptions<\/span><\/h2>\n

Subscriptions are the recurring payments made to businesses in accordance with a predetermined schedule that customers sign up for. These types of payments<\/a> are processed electronically, usually from a customer\u2019s preferred mode of payment – credit or debit card, bank account, physical mandates and UPI.<\/span><\/p>\n

Depending on the payment gateway<\/a> that a business uses, they can give their customers the option to set up recurring payments using different payment modes. These subsequent payments are scheduled and deducted from customer’s authorised bank accounts without the need for manual intervention.\u00a0<\/span><\/p>\n

[Also Read: <\/span>9 Steps to Starting Your Subscriptions Business<\/span><\/a>]<\/span><\/p>\n

Razorpay Subscriptions at a glance\u00a0<\/span><\/h2>\n

Razorpay Subscriptions<\/span><\/a> offer quick and easy integration for businesses. With a single integration, you can go live on all modes of a recurring payment, something that none of our competitors offers.<\/span><\/p>\n

It is one of the easiest products to use and is designed for businesses of all types.\u00a0<\/span><\/p>\n

It offers multiple modes of setting up recurring payments for customers such as recurring on cards, and UPI mandates.<\/span><\/p>\n

You can go live instantly by using subscription links via the <\/span>Razorpay Dashboard<\/span><\/a> or integrate our APIs to give a seamless experience to your customers.<\/span><\/p>\n

Wondering what are the features that set Razorpay apart from all the other Subscriptions service providers? Here are some of the features of Razorpay Subscriptions:<\/span><\/p>\n