{"id":5125,"date":"2020-11-06T12:22:41","date_gmt":"2020-11-06T06:52:41","guid":{"rendered":"https:\/\/razorpay.com\/blog\/?p=5125"},"modified":"2022-10-12T12:54:55","modified_gmt":"2022-10-12T07:24:55","slug":"payment-links-hindi","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/payment-links-hindi\/","title":{"rendered":"Send PrePay CoD Payment Links in Hindi with Razorpay Thirdwatch!"},"content":{"rendered":"

By 2022, half a billion Indians are expected to come online through their mobile phones, a population we refer to as India\u2019s Next Half Billion. This population mass is more powerful than you think and contributes to a significant portion of the world\u2019s population.<\/span><\/p>\n

Forecasting the future<\/span><\/h2>\n

The incoming wave of new users is starkly different from the initial waves of internet users. They have very different income profiles, education levels, language skills, and social\/cultural milieus. In the last 18-24 months, there has been considerable progress in addressing various barriers that Indian users face in their internet journey, due to efforts by entrepreneurs and various government initiatives.<\/span><\/p>\n

Their journey to the online world starts with them gaining access to the internet, followed by developing a familiarity with smartphones and the applications in them. One of the biggest factors that fueled this change is the advent of regional languages in smartphones.\u00a0<\/span><\/p>\n

E-commerce plays an important role in helping sustain an online user, by providing them a smooth and easy shopping experience and increasing their trust in purchasing online.\u00a0<\/span><\/p>\n

How to cater to the Next Half Billion<\/span><\/h2>\n

For catering to the next half billion users, e-commerce businesses must attempt to vary from their modern language offerings and shift to a more traditional approach. As of today, the next half a billion will provide one of the most potent, lucrative, and exponentially large sets of sticky users for e-commerce businesses, provided they make the right moves.<\/span><\/p>\n

As per a recently released report<\/a> by RedSeer Consulting, there are 530 million internet users in India, of which 260 million users are \u2018monetisable\u2019. The report says:<\/p>\n

[bctt tweet=”A large share of this audience, 80% or about 210 million, prefers content in vernacular languages and are likely to drive the growth of consumer internet, with $300 billion in annual spending power.” via=”no”]<\/p>\n

If you look closely at the operating mechanisms of the early and current e-commerce approach, you can see that it is better suited to sell structured and branded products. They mainly appeal to relatively sophisticated shoppers, for whom convenience and selection are important.<\/span><\/p>\n

This is also additionally fueled by a predominantly English interface. While this can cater to the modern audience, it can also leave behind many users whose first language is not English. <\/span><\/p>\n

[bctt tweet=”Only 10% out of the 76% literate population of India knows English and more than 234 million Indian language users are online now!” via=”no”]<\/p>\n

The future of e-commerce must aim to solve this problem by eliminating this language barrier and thereby establishing more trust. E-commerce has made important strides, but its penetration still has miles to go.<\/span><\/p>\n

Eliminating barriers<\/span><\/h2>\n

Language barriers can effectively bring down trust barriers by replicating the look and feel of a traditional store, like a <\/span>kirana <\/span><\/i>online. This can help customers in making better and well-informed decisions and get more familiar with e-commerce for everyday usage.<\/span><\/p>\n

Companies like Flipkart, Amazon among many others have shifted their focus towards providing services in regional languages for the convenience of their customers. Flipkart cited industry reports to say Indian language internet users are expected to account for nearly 75 percent of India’s internet user base by 2021.<\/span><\/p>\n

[bctt tweet=”As per Amazon India, Hindi use on its platform has grown six times since the launch and customers are heavily making use of payment features like \u2018scan and pay\u2019 and \u2018UPI payments\u2019 in Hindi.” via=”no”]<\/p>\n

Summing it up, here\u2019s how e-commerce for the future can be better designed:<\/span><\/p>\n