{"id":5082,"date":"2020-11-01T21:05:59","date_gmt":"2020-11-01T15:35:59","guid":{"rendered":"https:\/\/razorpay.com\/blog\/?p=5082"},"modified":"2022-12-22T19:49:23","modified_gmt":"2022-12-22T14:19:23","slug":"unlock-business-growth-in-the-festive-season","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/business-banking\/unlock-business-growth-in-the-festive-season\/","title":{"rendered":"Unlocking Business Growth in the Festive Season &#8211; Chapter 04"},"content":{"rendered":"<p><a href=\"https:\/\/razorpay.com\/blog\/business-growth-in-festive-season\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5003 size-full aligncenter\" src=\"https:\/\/razorpay.com\/blog-content\/uploads\/2020\/10\/header-a.png\" alt=\"RazorpayX festive season\" width=\"2400\" height=\"398\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2020\/10\/header-a.png 2400w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2020\/10\/header-a-300x50.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2020\/10\/header-a-1024x170.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2020\/10\/header-a-768x127.png 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2020\/10\/header-a-1536x255.png 1536w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2020\/10\/header-a-2048x340.png 2048w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Unlocking business growth during the festive season brought equal amounts of excitement and anxiety to Vedika. But just when she had figured out everything from payments to operational efficiency for <\/span><i><span style=\"font-weight: 400;\">Decor Wise<\/span><\/i><span style=\"font-weight: 400;\">, she was left in the dark, once again.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But before we move any further, here&#8217;s a quick recap of Vedika&#8217;s journey &#8211; <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Starting from a one-woman army, Vedika had now built a great team along with a strong online &amp; offline presence for<\/span><i><span style=\"font-weight: 400;\"> Decor Wise. <\/span><\/i><span style=\"font-weight: 400;\">From the days of struggling with payments, she was now able to manage her entire business banking operations seamlessly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While setting up<\/span><i><span style=\"font-weight: 400;\"> Decor Wise<\/span><\/i><span style=\"font-weight: 400;\">, Vedika had understood that running a successful online business is not an easy task at any given time. And she knew that managing the supply chain of raw materials, logistics and surge in orders during the peak of a festive season will be another ball-game.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5089 size-large\" src=\"https:\/\/razorpay.com\/blog-content\/uploads\/2020\/11\/001-1024x282.png\" alt=\"Business growth during festive season\" width=\"770\" height=\"212\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2020\/11\/001-1024x282.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2020\/11\/001-300x83.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2020\/11\/001-768x212.png 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2020\/11\/001-1536x424.png 1536w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/p>\n<h2><b>Getting prepared to Unlock Business Growth<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Vedika knew she needed to be ready for the fierce competition during the festive season. This was the golden period that could boost her revenues exponentially.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">She had to bring her A-game in running top-notch marketing campaigns, procuring raw materials, managing logistics &amp; making sure all the orders are delivered accurately &amp; on time.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">For all of this, she needed extra capital. Beyond the cash-flow that was coming in through the existing sales.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5090 size-large\" src=\"https:\/\/razorpay.com\/blog-content\/uploads\/2020\/11\/001-1-1024x282.png\" alt=\"Business growth during festive season\" width=\"770\" height=\"212\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2020\/11\/001-1-1024x282.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2020\/11\/001-1-300x83.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2020\/11\/001-1-768x212.png 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2020\/11\/001-1-1536x424.png 1536w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Vedika had come to trust Razorpay with all her money movement &amp; was sure that Razorpay Capital would be a perfect solution to solve her cash flow challenges during the festive period.\u00a0<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">She applied for a <a href=\"https:\/\/razorpay.com\/capital\/working-capital-loans\/\" target=\"_blank\" rel=\"noopener noreferrer\">collateral-free working capital loan<\/a> with Razorpay in minutes, online. Within 3 days, the money got credited to her bank account.\u00a0\u00a0<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\"><em>Decor Wise<\/em> was now ready for the expected increase in sales during the festive season.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vedika had just done one of the most important jobs of sourcing capital, all while sitting from her office &amp; with no harm to her day-to-day activities. Vedika let a sigh of relief &amp; gave herself a well-deserved pat on the back.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">She thought to herself, \u201cBusiness growth during the festive season &#8211; Check.\u201d\u00a0<\/span><\/i><\/p>\n<div style=\"text-align: center;\"><a style=\"border-radius: 3px; background: #68458A; padding: 15px; font-weight: 600; cursor: pointer; text-decoration: none; color: white;\" href=\"https:\/\/razorpay.com\/x\/?r=blog_cta_business_banking_business_growth_in_festive_season&amp;utm_source=blog&amp;utm_medium=cta\" target=\"_blank\" rel=\"noopener noreferrer\">Get Working Capital Loans<\/a><\/div>\n<h2><b>Going an extra mile for those who matter\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Vedika knew her biggest strength was her employees. Even with the best tools &amp; infrastructure, she couldn\u2019t have reached 2X business growth for <\/span><i><span style=\"font-weight: 400;\">Decor Wise<\/span><\/i><span style=\"font-weight: 400;\"> in such a short period of time without her team.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This festive season, she wanted to do something extra for them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Decor wise was all set to process additional orders<\/span><span style=\"font-weight: 400;\"> during the peak season with ready access to capital. Vedika was confident that the sales would rise leading to increased revenue. But, she was searching for a solution that could get the customer payments settled faster than the regular settlement cycle for a ready inflow of cash.\u00a0<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Vedika opted for Razorpay\u2019s On-demand Instant Settlement, got the <a href=\"https:\/\/razorpay.com\/capital\/instant-settlements\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer payments settled instantly<\/a> &amp; paid her <\/span><span style=\"font-weight: 400;\">employees even before the festive season began.<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">And just like that, with a click of a button, salaries got credited into her employees\u2019 accounts, a week earlier with a little extra for the festive season.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, she felt at peace.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With her business finances on autopilot &amp; a happy team, it was in this moment she realised that following her calling &amp; not accepting that lucrative job offer was the best thing she ever did.\u00a0<\/span><\/p>\n<div style=\"text-align: center;\"><a style=\"border-radius: 3px; background: #68458A; padding: 15px; font-weight: 600; cursor: pointer; text-decoration: none; color: white;\" href=\"https:\/\/razorpay.com\/capital\/instant-settlements\/\" target=\"_blank\" rel=\"noopener noreferrer\">Get Instant-Settlements For Your Payments<\/a><\/div>\n<h2><b>The family that does it all<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Being encapsulated in her own hustle &amp; bustle, Vedika could still see how hard Arjun, her husband was working to help the disabled kids. Day in, day out &#8211; he was trying his best to <a href=\"https:\/\/razorpay.com\/blog\/online-business-growth-festive-season\/\" target=\"_blank\" rel=\"noopener noreferrer\">raise funds for their education<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just a quick recap &#8211; Arjun was able to build a strong online presence for his NGO through Razorpay Payment Pages. So much so, that he was getting orders from every part of the country.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The story &amp; craft of these children had touched a million hearts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The problem was, Arjun didn\u2019t expect such a spike in demands so soon. He was struggling to buy the raw materials children needed to build their craft items and to pay the delivery partners to get it shipped in time for the festive season.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike Vedika, who had anticipated the surge &amp; applied for a working capital loan well in advance. Arjun didn\u2019t.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Did that mean he\u2019ll not be able to fulfil the dreams of these children?\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Vedika assessed the situation quickly &amp; introduced Arjun to <a href=\"https:\/\/razorpay.com\/capital\/cash-advance\/\" target=\"_blank\" rel=\"noopener noreferrer\">Razorpay\u2019s Cash Advance solution<\/a>. Without thinking twice, he applied for the cash advance &amp; got money credited to his bank account in 10 seconds.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Arjun used the cash advance to buy the raw materials for children\u2019s craft items. Once the kids got their hands on the raw materials they got the items ready to ship in no time. He later negotiated a price with the logistics partners &amp; with an extra fee, they agreed to deliver the crafts in the short time he had.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And with the help of Razorpay Cash Advance, he could raise more funds for his NGO than he had ever dreamt of.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Arjun &amp; Vedika were now ready to celebrate &amp; spread happiness.\u00a0<\/span><\/p>\n<div style=\"text-align: center;\"><a style=\"border-radius: 3px; background: #68458A; padding: 15px; font-weight: 600; cursor: pointer; text-decoration: none; color: white;\" href=\"https:\/\/razorpay.com\/capital\/cash-advance\/\" target=\"_blank\" rel=\"noopener noreferrer\">Get Instant Cash For Your Business<\/a><\/div>\n<h2><b>Business Growth Unlocked<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We at Razorpay are proud to partner with entrepreneurs, disruptors, and innovators like Vedika &amp; Arjun who believe in turning their dreams into a legacy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Join 20 Lakh+ businesses on Razorpay &amp; unlock business growth during this festive season just like <em>Decor Wise.<\/em><\/span><\/p>\n<div style=\"text-align: center;\"><a style=\"border-radius: 3px; background: #68458A; padding: 15px; font-weight: 600; cursor: pointer; text-decoration: none; color: white;\" href=\"https:\/\/razorpay.com\/x\/?r=blog_cta_business_banking_business_growth_in_festive_season&amp;utm_source=blog&amp;utm_medium=cta\" target=\"_blank\" rel=\"noopener noreferrer\">Unlock Growth With Razorpay Capital<\/a><\/div>\n<p>&nbsp;<\/p>\n<p>And with this, we come to the end of our <em>Business Growth<\/em> series. <span style=\"font-weight: 400;\">We wish you and your loved ones a very happy festive season &amp; a successful growth journey.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Read how Razorpay Capital solved cash flow challenges for Decor Wise this festive season through instant settlements and quick business loans. <\/p>\n","protected":false},"author":59,"featured_media":5097,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[27],"tags":[],"class_list":{"0":"post-5082","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-banking"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/5082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=5082"}],"version-history":[{"count":0,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/5082\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/5097"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=5082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=5082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=5082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}