{"id":2934,"date":"2020-04-30T14:55:34","date_gmt":"2020-04-30T09:25:34","guid":{"rendered":"https:\/\/rzpwp.blog\/?p=2934"},"modified":"2025-01-06T13:00:05","modified_gmt":"2025-01-06T07:30:05","slug":"healthifyme-case-study-payments","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/healthifyme-case-study-payments\/","title":{"rendered":"Healthifying Your Fitness and Weight Loss Goals"},"content":{"rendered":"

From being primarily a services company that provided access to nutritionists and fitness trainers anywhere-anytime, HealthifyMe has evolved into a pure-play product company.<\/span><\/p>\n

With over 10 million users and a consistent 4.6-star rating, India\u2019s largest and most-loved health and wellness app, HealthifyMe has continued to grow beyond the Indian subcontinent.<\/span><\/p>\n

HealthifyMe needed a payment solution that made two things happen – seamless user experience and the ability to experiment fast. As a universal app, HealthifyMe has already proven to be successful in Singapore and Malaysia. <\/span><\/p>\n

As we spread our wings across more countries, we are sure that Razorpay is going to be an integral part of that journey as well.<\/i><\/p><\/blockquote>\n

How HealthifyMe uses Razorpay<\/span><\/h2>\n

Razorpay enabled a flawless integration, and the growth engine of HealthifyMe now extensively uses Razorpay as the only gateway. The web vertical is a significant space for HealthifyMe.\u00a0<\/span><\/p>\n

We went back to the web because we have a lot of users who we cannot reach through our regular channels of marketing. Razorpay powers 100 percent of our web payments.<\/span><\/i><\/p><\/blockquote>\n

\"HealthiFyme\"<\/p>\n

Razorpay as the payment gateway<\/a> powers purchases directly from HealthifyMe\u2019s Facebook and Google ads. The company has noticed a massive increase in conversion rates and has been able to iterate and experiment to learn and fail quickly.\u00a0<\/span><\/p>\n

We are hoping that Razorpay will power over 30% of our revenue by March, next year. We are sure that this is one partnership that will last for a long time to come.<\/span><\/i><\/p><\/blockquote>\n

Q&A with Anjan Bhojarajan, VP, Growth and Head of Product, HealthifyMe<\/span><\/h2>\n

HealthifyMe is one of the largest and most loved health and wellness apps in India. Could you tell us more about your product and business model?\u00a0<\/b><\/h3>\n

In terms of product lines, HealthifyMe is a premium app. The business model<\/a> can be compared with Tinder and Linkedin, who have done well in the freemium model business.\u00a0<\/span><\/p>\n

If you go premium, you get access to fitness trainers, workout plans and many more. This is our core business model. We don\u2019t run Ads in our app.<\/span><\/p>\n

Generally, people work with a nutrition and fitness trainer for 6-12 months. The business has grown, we have built credibility around it over the last five years, probably the only app in India or around the world that has scaled to this level.\u00a0<\/span><\/p>\n

The free version of our app has calorie counting. With our workout-tracking, you can check your calorie burns, intake, weight and water consumption, which makes sure that you are hydrated enough.\u00a0<\/span><\/p>\n