{"id":28013,"date":"2026-10-05T12:18:50","date_gmt":"2026-10-05T06:48:50","guid":{"rendered":"https:\/\/blog.razorpay.in\/blog\/?p=28013"},"modified":"2026-10-05T12:27:23","modified_gmt":"2026-10-05T06:57:23","slug":"razorpay-partners-with-openai","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/razorpay-partners-with-openai\/","title":{"rendered":"The Next Frontier of Discovery: Bringing ChatGPT Ads to Indian Brands via Razorpay Engage"},"content":{"rendered":"

For modern brands, staying discoverable is an uphill battle. Customer acquisition costs keep climbing, and as shopping channels multiply, businesses spend an enormous amount of time, budget, and bandwidth just trying to remain visible where their audiences are looking.\u00a0<\/span><\/p>\n

Adding to this challenge, the way consumers find products is fundamentally shifting. People are increasingly bypassing traditional search boxes and keyword queries. Instead, they are turning to conversational AI to help them decide what to buy, asking questions like \u201cWhat jewellery can I wear to work for under Rs. 2,000?\u201d or \u201cWhat skincare products could work for dry skin?\u201d<\/span><\/p>\n

For businesses, this creates a new frontier for customer discovery. But showing up in these moments requires a totally different approach to product feeds and campaign management.\u00a0<\/span><\/p>\n

To help Indian businesses navigate this shift without adding operational complexity, Razorpay has partnered with OpenAI to enable local brands to advertise on ChatGPT Ads through Razorpay Engage, our growth marketing platform.\u00a0<\/span><\/p>\n

Solving the Catalog & Operational Challenge for Businesses<\/span><\/h2>\n

Here’s the tricky part: in a conversation, a single product might come up in dozens of different ways depending on what someone’s asking. Getting product data ready to hold up across all those variations isn’t something a spreadsheet and a manual process can handle well, not at any real scale.<\/span><\/p>\n

That’s exactly the piece Razorpay Engage takes off a brand’s plate. It brings the tech and the operational muscle needed to get moving on this channel, so businesses don’t have to build a whole new specialty in-house just to try it out. That includes:<\/span><\/p>\n