{"id":27284,"date":"2026-07-02T12:33:06","date_gmt":"2026-07-02T07:03:06","guid":{"rendered":"https:\/\/blog.razorpay.in\/blog\/?p=27284"},"modified":"2026-07-02T12:33:06","modified_gmt":"2026-07-02T07:03:06","slug":"magic-checkout-case-study-retro-goods","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/magic-checkout-case-study-retro-goods\/","title":{"rendered":"How Retro Goods Chose Magic Checkout and Never Looked Back"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">For Retro Goods, almost every customer shops on a mobile phone. With 96% of sessions coming from mobile devices, even small checkout improvements can have a big impact. Here&#8217;s how Magic Checkout simplified the buying journey and improved the overall checkout experience.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a4658ec01429\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a4658ec01429\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/razorpay.com\/blog\/magic-checkout-case-study-retro-goods\/#Retro_Goods_In_Brief\" >Retro Goods: In Brief<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/razorpay.com\/blog\/magic-checkout-case-study-retro-goods\/#A_Business_Driven_by_Mobile_Commerce\" >A Business Driven by Mobile Commerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/razorpay.com\/blog\/magic-checkout-case-study-retro-goods\/#They_Evaluated_Their_Options_Then_Stayed\" >They Evaluated Their Options. Then Stayed.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/razorpay.com\/blog\/magic-checkout-case-study-retro-goods\/#What_Powers_Their_Checkout_Experience\" >What Powers Their Checkout Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/razorpay.com\/blog\/magic-checkout-case-study-retro-goods\/#The_Numbers_Tell_the_Story\" >The Numbers Tell the Story<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/razorpay.com\/blog\/magic-checkout-case-study-retro-goods\/#In_Their_Own_Words\" >In Their Own Words<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/razorpay.com\/blog\/magic-checkout-case-study-retro-goods\/#What_Other_D2C_Brands_Can_Learn\" >What Other D2C Brands Can Learn<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Retro_Goods_In_Brief\"><\/span><span style=\"font-weight: 400;\">Retro Goods: In Brief<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Founded in 2020, Retro Goods started with a simple idea: bringing the nostalgia of 1990s gaming into modern homes through thoughtfully designed retro game boxes. Over time, the brand expanded beyond gaming collectibles into a wider range of lifestyle products, including lamps, home decor, gadgets, fitness accessories, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, <\/span><a href=\"https:\/\/theretrogoods.in\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">Retro Goods<\/span><\/a><span style=\"font-weight: 400;\"> serves over 2 lakh customers across India through its Shopify-powered D2C store. Its products range from Rs. 1,299 entry-level game boxes to premium editions priced at Rs. 8000, attracting customers looking for products that stand out from the ordinary.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_Business_Driven_by_Mobile_Commerce\"><\/span><span style=\"font-weight: 400;\">A Business Driven by Mobile Commerce<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Mobile is where Retro Goods&#8217; business happens. Between 95% and 97% of all sessions come from mobile devices. Most customers discover products, browse collections, add items to cart, and complete purchases entirely on their phones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That reality shapes how the team thinks about checkout.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When nearly every transaction happens on a small screen, friction becomes expensive. A lengthy form, an extra step, or a payment page that feels slow can lead to drop-offs right at the finish line. By that stage, the customer has already discovered the product and decided to buy. The checkout experience is what determines whether that intent turns into a completed order.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"They_Evaluated_Their_Options_Then_Stayed\"><\/span><span style=\"font-weight: 400;\">They Evaluated Their Options. Then Stayed.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before continuing with Magic Checkout, the Retro Goods team explored other solutions in the market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their evaluation focused on a few practical questions. How reliable was the technology? How responsive was the support team? Would the overall offering make sense commercially as the business scaled?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What stood out was the combination of product performance and customer support.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What also stood out during their time with Magic Checkout was the quality of support. Responses come through on WhatsApp within 15 to 30 minutes, and for a brand running 90% of its marketing on Meta, where a checkout issue can directly affect campaign returns, that kind of turnaround is not just good service. It is something that factors into a business decision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The commercial benefits also played a role. Competitive pricing and lower costs on Cash on Delivery orders strengthened the business case. Looking at the overall package, the decision to continue with Magic Checkout felt straightforward.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Powers_Their_Checkout_Experience\"><\/span><span style=\"font-weight: 400;\">What Powers Their Checkout Experience<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">At the centre of Retro Goods&#8217; checkout experience is Magic Checkout, a one-click checkout that prefills contact, address, and payment details for shoppers. Even if a customer is visiting Retro Goods for the first time, if they have shopped at any other Magic-powered store before, their details are already there. They get a returning customer experience from day one and complete their order 5x faster. For a brand where nearly every session happens on mobile, that reduction in steps at checkout is not a small thing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alongside Magic Checkout, several other features are live on their checkout today:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Coupons and offers are shown directly on the checkout page. Shoppers see deals without having to search for codes or leave the checkout flow<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-27290\" src=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2026\/07\/Screenshot-2026-04-29-at-12.38.41-PM.png\" alt=\"\" width=\"655\" height=\"383\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2026\/07\/Screenshot-2026-04-29-at-12.38.41-PM.png 2024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2026\/07\/Screenshot-2026-04-29-at-12.38.41-PM-300x175.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2026\/07\/Screenshot-2026-04-29-at-12.38.41-PM-1024x599.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2026\/07\/Screenshot-2026-04-29-at-12.38.41-PM-768x449.png 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2026\/07\/Screenshot-2026-04-29-at-12.38.41-PM-1536x899.png 1536w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Payment-linked offers on UPI and cards are displayed at checkout, giving shoppers an additional reason to pay online and nudging them toward prepaid naturally<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Preferred payment method is surfaced first based on the shopper&#8217;s history, reducing decision fatigue and getting them to the pay button faster<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-27291\" src=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2026\/07\/Screenshot-2026-04-29-at-12.32.41-PM.png\" alt=\"\" width=\"657\" height=\"385\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2026\/07\/Screenshot-2026-04-29-at-12.32.41-PM.png 2016w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2026\/07\/Screenshot-2026-04-29-at-12.32.41-PM-300x176.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2026\/07\/Screenshot-2026-04-29-at-12.32.41-PM-1024x600.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2026\/07\/Screenshot-2026-04-29-at-12.32.41-PM-768x450.png 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2026\/07\/Screenshot-2026-04-29-at-12.32.41-PM-1536x901.png 1536w\" sizes=\"auto, (max-width: 657px) 100vw, 657px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Smart COD Intelligence assesses each order for risk and disables Cash on Delivery when needed. For this particular order, COD was not available at checkout, a decision made automatically by the system<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-27288\" src=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2026\/07\/Screenshot-2026-04-29-at-12.38.51-PM.png\" alt=\"\" width=\"675\" height=\"393\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2026\/07\/Screenshot-2026-04-29-at-12.38.51-PM.png 2012w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2026\/07\/Screenshot-2026-04-29-at-12.38.51-PM-300x175.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2026\/07\/Screenshot-2026-04-29-at-12.38.51-PM-1024x596.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2026\/07\/Screenshot-2026-04-29-at-12.38.51-PM-768x447.png 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2026\/07\/Screenshot-2026-04-29-at-12.38.51-PM-1536x895.png 1536w\" sizes=\"auto, (max-width: 675px) 100vw, 675px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shipping options and estimated delivery dates are visible at checkout, so shoppers know exactly when to expect their order before they pay<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-27289\" src=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2026\/07\/Screenshot-2026-04-29-at-2.01.11-PM.png\" alt=\"\" width=\"696\" height=\"407\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2026\/07\/Screenshot-2026-04-29-at-2.01.11-PM.png 1966w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2026\/07\/Screenshot-2026-04-29-at-2.01.11-PM-300x175.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2026\/07\/Screenshot-2026-04-29-at-2.01.11-PM-1024x599.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2026\/07\/Screenshot-2026-04-29-at-2.01.11-PM-768x449.png 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2026\/07\/Screenshot-2026-04-29-at-2.01.11-PM-1536x898.png 1536w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Numbers_Tell_the_Story\"><\/span><span style=\"font-weight: 400;\">The Numbers Tell the Story<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-27286\" src=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2026\/07\/retro_goods_impact_banner_v4-scaled.png\" alt=\"Retro Goods Impact &lt;&gt; Magic checkout case study\" width=\"2560\" height=\"1076\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2026\/07\/retro_goods_impact_banner_v4-scaled.png 2560w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2026\/07\/retro_goods_impact_banner_v4-300x126.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2026\/07\/retro_goods_impact_banner_v4-1024x430.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2026\/07\/retro_goods_impact_banner_v4-768x323.png 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2026\/07\/retro_goods_impact_banner_v4-1536x646.png 1536w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2026\/07\/retro_goods_impact_banner_v4-2048x861.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"In_Their_Own_Words\"><\/span><span style=\"font-weight: 400;\">In Their Own Words<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-27285\" src=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2026\/07\/Testimonial-Banner.png\" alt=\"Retro Goods &lt;&gt; Magic checkout case study testimonial\" width=\"1620\" height=\"815\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2026\/07\/Testimonial-Banner.png 1620w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2026\/07\/Testimonial-Banner-300x151.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2026\/07\/Testimonial-Banner-1024x515.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2026\/07\/Testimonial-Banner-768x386.png 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2026\/07\/Testimonial-Banner-1536x773.png 1536w\" sizes=\"auto, (max-width: 1620px) 100vw, 1620px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Other_D2C_Brands_Can_Learn\"><\/span><span style=\"font-weight: 400;\">What Other D2C Brands Can Learn<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">For many D2C brands, checkout is often viewed as a final step in the customer journey. In reality, it has a direct impact on conversion rates, prepaid adoption, operational efficiency, and overall customer experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Retro Goods took the time to evaluate different options before making a decision. Their experience highlights the importance of looking beyond payment processing alone. Factors such as checkout speed, mobile usability, customer support, and operational controls can all influence long-term performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For brands currently reviewing their checkout stack, Retro Goods&#8217; journey offers a useful perspective on what to look for and why those details matter.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a style=\"border-radius: 3px; background: #13418F; padding: 15px; font-weight: 600; cursor: pointer; text-decoration: none; color: white;\" href=\"https:\/\/razorpay.typeform.com\/to\/Zuozx1fN?utm_source=google&amp;utm_medium=blog&amp;utm_campaign=retro+goods\" rel=\"noopener nofollow\" data-schema-attribute=\"\" target=\"_blank\">Get Magic Checkout<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>96% of Retro Goods&#8217; sessions are on mobile. See how Magic Checkout helped them cut friction, grow orders by 336%, and improve conversion rates.<\/p>\n","protected":false},"author":87,"featured_media":27287,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[605],"tags":[606],"class_list":{"0":"post-27284","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-magic-checkout-case-studies","8":"tag-magic-checkout-case-studies"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/27284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/87"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=27284"}],"version-history":[{"count":1,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/27284\/revisions"}],"predecessor-version":[{"id":27292,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/27284\/revisions\/27292"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/27287"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=27284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=27284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=27284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}