{"id":26937,"date":"2026-05-26T11:41:26","date_gmt":"2026-05-26T06:11:26","guid":{"rendered":"https:\/\/blog.razorpay.in\/blog\/?p=26937"},"modified":"2026-05-26T11:41:26","modified_gmt":"2026-05-26T06:11:26","slug":"habuild-razorpay-helping-more-users-commit-without-friction","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/habuild-razorpay-helping-more-users-commit-without-friction\/","title":{"rendered":"Habuild &#038; Razorpay: Helping More Users Commit Without Friction"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Most Fitness Journeys Don\u2019t Fail on Day One. They Fade Slowly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s the insight <a href=\"https:\/\/habuild.in\/?utm_source=razorpay&amp;utm_medium=blog&amp;utm_campaign=ipl\" rel=\"nofollow noopener\" target=\"_blank\">Habuild<\/a> was built around.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Back in the early days of the pandemic, when routines collapsed and uncertainty became part of everyday life, founder <a href=\"https:\/\/wp.habuild.in\/our-coaches\/?\/?utm_source=razorpay&amp;utm_medium=blog&amp;utm_campaign=ipl\" rel=\"nofollow noopener\" target=\"_blank\">Saurabh Bothra<\/a> started conducting free yoga sessions online for a small group of people, including his own mother.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What he noticed was interesting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People were motivated to begin. Staying consistent was the hard part.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That simple observation eventually became the foundation for Habuild \u2014 a wellness platform designed not around intensity or transformation hacks, but around building sustainable daily habits people could actually stick to. Over time, the platform evolved into a thriving global wellness community focused on yoga, mindfulness, and long-term health journeys. Today, Habuild serves users across more than 100 countries, powered almost entirely through community-led growth and word of mouth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But subscription-led wellness businesses work differently from traditional ecommerce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Success isn\u2019t just about getting users to sign up once. It\u2019s about helping them commit to a journey and making every step of that experience feel frictionless.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Including payments.<\/span><br \/>\n<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/9MS9cY-AQQ0?si=Jx2zR6xLqPHTej5p\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><b>Powering Consistency at Scale<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Habuild\u2019s programs are designed around commitment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Users enroll in structured 14\/21-day wellness journeys, which means the payment experience needs to feel seamless from the very beginning. Any friction during checkout risks interrupting momentum before the journey even starts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And at Habuild\u2019s scale, that challenge becomes even more important.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With over 50,000 UPI transactions processed in a single month, the company needed payment infrastructure that could perform consistently across India\u2019s fragmented payments ecosystem while supporting a rapidly growing subscriber base.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where Razorpay stepped in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using Razorpay\u2019s Payment Gateway, Habuild was able to create a fast, dependable checkout experience across UPI, cards, and multiple payment methods. The breadth of payment options ensured users could pay the way they were most comfortable with, regardless of geography or preference.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More importantly, Razorpay helped the brand maintain strong conversion performance at scale, with UPI success rates consistently staying above 69%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For a business built around long-term engagement and repeat customer journeys, those improvements directly translated into stronger subscriber growth and fewer drop-offs during onboarding.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because when someone is ready to commit to building healthier habits, checkout shouldn\u2019t become the reason they pause.<\/span><\/p>\n<h2><b>The Impact<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maintained UPI success rates above 69%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enabled seamless payments across UPI, cards, and other payment methods<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduced checkout friction during subscription sign-ups<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Supported high-volume subscriber growth with reliable payment infrastructure<\/span><\/li>\n<\/ul>\n<h2><b>Helping Millions Stay Consistent<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Habuild is proving that wellness transformations don\u2019t come from dramatic one-day decisions. They come from small actions repeated consistently over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And as the platform continues helping users build healthier routines across the world, Razorpay is ensuring the payment experience remains just as dependable as the habits Habuild is trying to create.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because when consistency is the product, every successful transaction matters.<\/span><\/p>\n<p><strong>Meet the founders who built against the odds. Discover their journeys <a href=\"https:\/\/youtube.com\/playlist?list=PLQWuy5G1gIOpjPnnAB3bblhxgv0c_auy9&amp;si=_ee-MjRp59SW1Q8E\" rel=\"nofollow noopener\" target=\"_blank\">here<\/a>.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most Fitness Journeys Don\u2019t Fail on Day One. They Fade Slowly. That\u2019s the insight Habuild was built around. Back in the early days of the pandemic, when routines collapsed and uncertainty became part of everyday life, founder Saurabh Bothra started conducting free yoga sessions online for a small group of people, including his own mother.<\/p>\n","protected":false},"author":103,"featured_media":26938,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[131],"tags":[1151,1150],"class_list":{"0":"post-26937","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-customer-stories","8":"tag-breaktobuild","9":"tag-ipl2026"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/26937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/103"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=26937"}],"version-history":[{"count":1,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/26937\/revisions"}],"predecessor-version":[{"id":26939,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/26937\/revisions\/26939"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/26938"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=26937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=26937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=26937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}