{"id":26290,"date":"2026-03-12T09:50:54","date_gmt":"2026-03-12T04:20:54","guid":{"rendered":"https:\/\/blog.razorpay.in\/blog\/?p=26290"},"modified":"2026-04-21T13:48:30","modified_gmt":"2026-04-21T08:18:30","slug":"agentic-payments-the-future-of-in-app-commerce","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/agentic-payments-the-future-of-in-app-commerce\/","title":{"rendered":"Native, Fluid, and Intelligent: Why Your App Experience Needs Agentic Payments in 2026"},"content":{"rendered":"<div style=\"font-family: inherit; font-size: inherit; line-height: 1.8; color: inherit;\">\n<p>For years, digital commerce inside apps followed a familiar pattern: you opened an app, searched for something specific, scrolled through results, selected a product, added it to your cart, and checked out. Every app optimised this journey by offering faster search, cleaner product pages, and smoother checkout.<\/p>\n<p><strong>But the overall journey itself stayed the same.<\/strong><\/p>\n<p>What\u2019s changing is how people interact with technology. Instead of navigating menus and making decisions along the way, users increasingly start with intent. They say what they want and expect the system to figure out the rest.<\/p>\n<div style=\"background: #f8fafc; border-left: 4px solid #1a73e8; padding: 18px 22px; margin: 26px 0; border-radius: 6px;\">\n<p style=\"margin: 8px 0; font-style: italic;\">\u201cIt\u2019s really hot, get me something cold to drink.\u201d<\/p>\n<p style=\"margin: 8px 0; font-style: italic;\">\u201cFind me a high-protein meal that can reach in 30 minutes.\u201d<\/p>\n<p style=\"margin: 8px 0; font-style: italic;\">\u201cBook the next movie show near me.\u201d<\/p>\n<\/div>\n<p>AI can understand these requests, interpret context, filter options, and make recommendations. And as users grow comfortable with conversational interfaces in platforms like ChatGPT, they begin to expect the same experience everywhere, including inside the apps they already use every day.<\/p>\n<p>This shift is what\u2019s driving agentic commerce inside owned apps and websites. And when discovery becomes conversational, payments need to keep up.<\/p>\n<p style=\"font-size: 20px; font-weight: 600; margin-top: 10px;\">Razorpay\u2019s <a href=\"https:\/\/razorpay.com\/agentic-payments\/\">Agentic Payments<\/a> stack for in-app is designed to support this shift by making payments a natural part of the interaction.<\/p>\n<\/div>\n<div style=\"background: #f5faff; border-radius: 14px; padding: 28px 24px; text-align: center; margin: 0; box-shadow: 0 8px 20px rgba(26,115,232,0.08);\">\n<h2 style=\"color: #1a73e8; font-size: 24px; font-weight: bold; margin: 0 0 10px 0;\"><strong>Build Agentic Payments into Your App<\/strong><\/h2>\n<p style=\"color: #444; font-size: 16px; max-width: 720px; margin: 0 auto 16px auto; line-height: 1.6;\"><em>Enable conversational commerce inside your app. Let users express intent while Razorpay powers intelligent payments seamlessly in the background.<\/em><\/p>\n<p><a style=\"display: inline-block; background: #1a73e8; color: #ffffff; padding: 14px 26px; font-size: 16px; font-weight: bold; border-radius: 10px; text-decoration: none;\" href=\"https:\/\/razorpay.typeform.com\/to\/KnIhwFxM#source=blog\" rel=\"nofollow noopener\" target=\"_blank\">Build with Razorpay<br \/>\n<\/a><\/p>\n<\/div>\n<h2><b>Bringing Agentic Commerce to Life<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This FTX 2026, we partnered with <\/span><b>Zomato, PVR INOX, Vodafone Idea, Bluestone, Honasa (The Derma Co) <\/b><span style=\"font-weight: 400;\">to pilot agentic interactions on their app and website, respectively.\u00a0<\/span><\/p>\n<div style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/LZhK4YE9aMo?si=8GhhZnG7jFRcEfEO\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<div><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Instead of browsing through restaurant lists and menus, users can simply express what they\u2019re looking for, such as, <\/span><i><span style=\"font-weight: 400;\">\u201cI want a high-protein meal that can reach within 30 minutes.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> The in-app agent interprets the request, identifies suitable dishes across restaurants, and recommends a shortlist. Once the user confirms the selection, the payment is completed instantly with UPI Reserve Pay, the truly agentic way to pay.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The result is a much simpler journey. The user doesn\u2019t need to search, compare multiple restaurant pages, or manually build a cart. The intent is understood, the options are curated, and the purchase happens without redirections to UPI Apps.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At GFF 2025, we piloted our first in-app agentic experience on the Vodafone Idea app. The in-app AI understood the user\u2019s usual recharge pattern, recommended the most relevant plan, and completed the payment seamlessly within the same flow.<\/span><\/p>\n<div style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/uE-mdGzaJUs?si=DpTRx7a1AuHjeM9r\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<div><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">These early pilots are helping define what agentic commerce can look like for India\u2019s enterprise businesses. They show, in practical terms, how intelligent experiences and seamless payments can come together to simplify journeys that were once multi-step and manual.<\/span><\/p>\n<div style=\"background: #f5faff; border-radius: 14px; padding: 28px 24px; text-align: center; margin: 0; box-shadow: 0 8px 20px rgba(26,115,232,0.08);\">\n<h2 style=\"color: #1a73e8; font-size: 24px; font-weight: bold; margin: 0 0 10px 0;\"><strong>Launch Agentic Commerce Experiences<\/strong><\/h2>\n<p style=\"color: #444; font-size: 16px; max-width: 720px; margin: 0 auto 16px auto; line-height: 1.6;\"><em>Join leading brands building conversational commerce journeys with Razorpay\u2019s Agentic Payments infrastructure.<\/em><\/p>\n<p><a style=\"display: inline-block; background: #1a73e8; color: #ffffff; padding: 14px 26px; font-size: 16px; font-weight: bold; border-radius: 10px; text-decoration: none;\" href=\"https:\/\/razorpay.typeform.com\/to\/KnIhwFxM#source=blog\" rel=\"nofollow noopener\" target=\"_blank\">Start Building!<br \/>\n<\/a><\/p>\n<\/div>\n<h2><b>Partner with us to Build the Next Generation of App Experiences<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/razorpay.com\/agentic-payments\/\">Agentic commerce<\/a> doesn\u2019t mean replacing your app or website. It means rethinking how people interact with them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While most apps today are built around navigation menus, filters, and multiple steps to complete simple tasks. But if you look closely at your user journeys, you\u2019ll find repeat behaviours and predictable actions. Whether it is reordering the same products, searching within a fixed budget, looking for options that meet dietary or time constraints, or booking the same type of service again, these actions are often repetitive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These routine moments are exactly where conversational experiences make the biggest difference.<\/span><\/p>\n<p><b>If you\u2019re thinking about how AI could reshape interactions inside your app or website, we\u2019d love to build it with you.<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Because the next generation of commerce will start with a simple conversation, so, let\u2019s o, chat and start one today!\u00a0<\/span><\/i><\/p>\n<div style=\"background: #f5faff; border-radius: 14px; padding: 28px 24px; text-align: center; margin: 0; box-shadow: 0 8px 20px rgba(26,115,232,0.08);\">\n<h2 style=\"color: #1a73e8; font-size: 24px; font-weight: bold; margin: 0 0 10px 0;\"><strong>Build the Future of App Commerce<\/strong><\/h2>\n<p><a style=\"display: inline-block; background: #1a73e8; color: #ffffff; padding: 14px 26px; font-size: 16px; font-weight: bold; border-radius: 10px; text-decoration: none;\" href=\"https:\/\/razorpay.typeform.com\/to\/KnIhwFxM#source=blog\" rel=\"nofollow noopener\" target=\"_blank\"><em>Talk to Our Team!<\/em><br \/>\n<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>For years, digital commerce inside apps followed a familiar pattern: you opened an app, searched for something specific, scrolled through results, selected a product, added it to your cart, and checked out. Every app optimised this journey by offering faster search, cleaner product pages, and smoother checkout. But the overall journey itself stayed the same.<\/p>\n","protected":false},"author":149,"featured_media":26317,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1136],"tags":[],"class_list":{"0":"post-26290","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ai-payments"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/26290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/149"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=26290"}],"version-history":[{"count":6,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/26290\/revisions"}],"predecessor-version":[{"id":26714,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/26290\/revisions\/26714"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/26317"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=26290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=26290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=26290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}