{"id":25250,"date":"2026-01-06T19:00:36","date_gmt":"2026-01-06T13:30:36","guid":{"rendered":"https:\/\/blog.razorpay.in\/blog\/?p=25250"},"modified":"2026-01-08T11:12:46","modified_gmt":"2026-01-08T05:42:46","slug":"emergent-scales-indias-ai-revolution","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/emergent-scales-indias-ai-revolution\/","title":{"rendered":"How Emergent Scales India\u2019s AI Revolution with Razorpay"},"content":{"rendered":"

Emergent is one of India\u2019s fastest-growing AI companies, enabling entrepreneurs, creators, and businesses to build production-ready software without writing code. As CEO & co-founder <\/span>Mukund Jha<\/b> says, Emergent was built <\/span>\u201cto equip anyone with an idea and a phone to create software affordably.\u201d<\/span><\/i><\/p>\n

As usage exploded, Emergent<\/a> needed a payment system that could support its rapidly growing adoption across India, reliably and without operational complexity.<\/span><\/p>\n

To enable that vision, Emergent needed a payments foundation that could handle recurring billing at scale, across Indian subscribers paying via <\/span>UPI AutoPay and cards. <\/b>And this had to be achieved with high reliability, seamless renewals, and low drop-offs.<\/span><\/p>\n

That\u2019s where Razorpay stepped in.
\n<\/span><\/p>\n

Needed: A payment solution engineered for scale<\/strong><\/h2>\n

When Emergent approached Razorpay, the ask was clear:<\/span><\/p>\n

1. A powerful subscription engine<\/b><\/h3>\n

Emergent offered tiered subscription plans and needed reliable recurring collections to support their growing base of paid users.<\/span><\/p>\n

2. Support for UPI AutoPay + recurring cards<\/b><\/h3>\n

Indian customers wanted the flexibility to pay using <\/span>UPI Autopay or cards<\/b>, and Emergent wanted both options live simultaneously.<\/span><\/p>\n

3. Extremely fast time-to-market<\/b><\/h3>\n

Speed mattered; Emergent wanted to integrate and go live quickly so they could capture growing usage.<\/span><\/p>\n

4. Dedicated support beyond business hours<\/b><\/h3>\n

With users building around the clock, they needed a partner who could respond outside traditional support windows.<\/span><\/p>\n

In short, Emergent needed a <\/span>payments backbone engineered for scale<\/b>.<\/span><\/p>\n

The Solution: Seamless subscriptions powered by Razorpay<\/strong><\/h2>\n

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Live in Just 2 Weeks<\/strong><\/h3>\n

Razorpay enabled full subscription enablement, including UPI AutoPay and recurring cards, in just two weeks, allowing Emergent to take its offering to the Indian market faster.<\/span><\/p>\n

Reliable Subscriptions Across UPI & Cards<\/strong><\/h3>\n

Using Razorpay Subscriptions, Emergent now supports:<\/span><\/p>\n