{"id":24733,"date":"2025-11-10T15:38:59","date_gmt":"2025-11-10T10:08:59","guid":{"rendered":"https:\/\/blog.razorpay.in\/blog\/?p=24733"},"modified":"2025-11-10T16:29:44","modified_gmt":"2025-11-10T10:59:44","slug":"mulmul-x-razorpay-weaving-seamless-card-payments-into-everyday-luxury","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/mulmul-x-razorpay-weaving-seamless-card-payments-into-everyday-luxury\/","title":{"rendered":"Mulmul \u00d7 Razorpay: Weaving Seamless Card Payments Into Everyday Luxury"},"content":{"rendered":"<p><a href=\"https:\/\/shopmulmul.com\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400\">Mulmul<\/span><\/a><span style=\"font-weight: 400\"> is an Indian womenswear and lifestyle brand founded in 2018 by Harsh Hari Modi. Originally launched as a digital-first label specialising in premium cotton textiles, Mulmul has since expanded its offering across clothing, accessories, jewellery and footwear. With 20+ stores across India and a presence in five international markets, the brand has grown into a full-fledged omni-channel business.<\/span><\/p>\n<p><span style=\"font-weight: 400\">As Mulmul scaled its footprint across India and beyond, one hurdle began to slow its momentum: payments.<\/span><\/p>\n<p><span style=\"font-weight: 400\">That\u2019s where Razorpay stepped in; stitching together a seamless, unified payment experience across online and offline\u00a0channels.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><\/p>\n<h3><b>The Challenge: Friction in the Flow<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><b>Online:<\/b><span style=\"font-weight: 400\"> Customers, especially those shopping for high-value festive wear, often faced failed card transactions and slow, repetitive checkouts. Abandoned carts became a recurring pain point.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Offline:<\/b><span style=\"font-weight: 400\"> At retail stores, outdated POS systems meant long queues and frustrated customers.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Back-end:<\/b><span style=\"font-weight: 400\"> Fragmented systems made reconciliation tedious and insights harder to track.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">For a brand that thrives on effortless elegance, these hurdles clashed with the Mulmul promise.<\/span><\/p>\n<h3><strong>Crafting Confidence With Razorpay\u00a0\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">Mulmul turned to Razorpay\u2019s <\/span><b>end-to-end payment suite<\/b><span style=\"font-weight: 400\">: Cards, POS, and a dashboard to stitch together a unified experience across every touchpoint:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">With <\/span><b>Razorpay\u2019s Cards stack<\/b><span style=\"font-weight: 400\">, Mulmul saw smoother success rates and reduced drop-offs. Features like <\/span><b>Native OTP, CVV-less payments, and OTP Assist<\/b><span style=\"font-weight: 400\"> transformed checkout into a quick, reliable process.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">One striking example? An international bride-to-be completed her high-value trousseau purchase in one go, a transaction that might have failed multiple times before Razorpay.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In Mulmul\u2019s retail stores, queues at billing counters once dampened the shopping experience. With <\/span><b>Razorpay POS<\/b><span style=\"font-weight: 400\">, payments are now quick, flexible, and seamless \u2014 whether through cards, UPI, or wallets.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">But the bigger win? <\/span><b>Unified data.<\/b><span style=\"font-weight: 400\"> Online and offline payments now sync into one <\/span><b>Razorpay dashboard<\/b><span style=\"font-weight: 400\">, offering Mulmul a single source of truth. With real-time insights, the team can make smarter decisions on inventory, campaigns, and offers.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Together, these improvements have not only boosted sales but also strengthened Mulmul\u2019s promise of effortless shopping.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-24734\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2025\/11\/Quote-2-MulMul.png\" alt=\"\" width=\"2160\" height=\"902\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/11\/Quote-2-MulMul.png 2160w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/11\/Quote-2-MulMul-300x125.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/11\/Quote-2-MulMul-1024x428.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/11\/Quote-2-MulMul-768x321.png 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/11\/Quote-2-MulMul-1536x641.png 1536w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/11\/Quote-2-MulMul-2048x855.png 2048w\" sizes=\"auto, (max-width: 2160px) 100vw, 2160px\" \/><\/p>\n<h3><strong>Scaling Elegance, Powered by Razorpay<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">As Mulmul expands its footprint across India and global markets, Razorpay will remain at the heart of its payments ecosystem, enabling not just transactions, but trust, predictability, and growth.<\/span><\/p>\n<p><a href=\"https:\/\/razorpay.com\/m\/savethecards\/\"><span style=\"font-weight: 400\">Get Started Now!<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mulmul is an Indian womenswear and lifestyle brand founded in 2018 by Harsh Hari Modi. Originally launched as a digital-first label specialising in premium cotton textiles, Mulmul has since expanded its offering across clothing, accessories, jewellery and footwear. With 20+ stores across India and a presence in five international markets, the brand has grown into<\/p>\n","protected":false},"author":131,"featured_media":24735,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[26,937],"tags":[],"class_list":{"0":"post-24733","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-payments","8":"category-pos"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/24733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/131"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=24733"}],"version-history":[{"count":1,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/24733\/revisions"}],"predecessor-version":[{"id":24736,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/24733\/revisions\/24736"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/24735"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=24733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=24733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=24733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}