{"id":23938,"date":"2025-08-29T12:39:03","date_gmt":"2025-08-29T07:09:03","guid":{"rendered":"https:\/\/blog.razorpay.in\/blog\/?p=23938"},"modified":"2025-09-19T14:47:55","modified_gmt":"2025-09-19T09:17:55","slug":"from-payins-to-payouts-gehna-gems-5-year-scale-story-with-razorpay","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/from-payins-to-payouts-gehna-gems-5-year-scale-story-with-razorpay\/","title":{"rendered":"From Payins to Payouts: Gehna Gems\u2019 5-Year Scale Story with Razorpay"},"content":{"rendered":"

Behind every timeless piece of jewellery is a story, and for <\/span>Gehna Gems<\/b><\/a>, that story extends beyond design into the way customers experience the brand online. Known for making fine jewellery personal, customizable, and accessible, Gehna has redefined how modern India buys jewellery. But when it came to high-value online purchases, the challenges of payments, failed transactions, limited options, and operational bottlenecks stood in the way of a truly seamless journey.<\/span><\/p>\n

To understand how Gehna turned this around with <\/span>Razorpay\u2019s full-stack solutions: from Pay-ins to Pay-outs<\/b>; we sat down with <\/span>Vineeth Samdaria, <\/b><\/a>Director, Marketing & Operations at Gehna Gems<\/a><\/b>, to talk about their 5 year journey and transformation with Razorpay, and how payments became an enabler of trust and growth.<\/span>
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1. Tell us about Gehna Gems, what makes the brand unique?<\/b><\/h3>\n

Vineeth:<\/b> Gehna Gems was founded with a simple but powerful vision: to make fine jewellery personal, accessible, and customizable. From day one, we wanted to break away from the \u201cone-size-fits-all\u201d mould and create a space where jewellery tells individual stories. Whether it\u2019s everyday gemstone jewellery or bespoke designs, our goal has been to make luxury feel personal and approachable, not just reserved for special occasions.<\/span><\/p>\n

2. What kind of customer experience do you strive to deliver?<\/b><\/h3>\n

Vineeth:<\/b> Buying jewellery is an emotional and significant decision. We wanted our online store to feel as seamless and trustworthy as walking into a boutique. That means transparent pricing, easy customization, secure checkout, and reliable delivery. From browsing to unboxing, every touchpoint is designed to inspire confidence and delight.<\/span><\/p>\n

3. Before Razorpay, what were your biggest payment challenges?<\/b><\/h3>\n

Vineeth:<\/b> Payments used to be a major friction point. We lacked a native checkout experience, had limited features like saved cards, and payment failures were more frequent. The checkout flow felt clunky, leading to unnecessary drop-offs, especially for high-value orders where customer trust is critical.<\/span><\/p>\n

4. Why did you choose Razorpay as your payments partner?<\/b><\/h3>\n

Vineeth:<\/b> As a custom-built site, we needed a payments partner with strong API integration capabilities that could adapt seamlessly to our workflows. At the same time, since we deal with high-value jewellery purchases, it was important to work with a trusted and easily recognizable brand that would inspire confidence in our customers during checkout. Razorpay stood out by combining both, robust technology with the credibility and trust that\u2019s essential for a category like ours.<\/span><\/p>\n

5. What changes have you seen since moving to Razorpay?<\/b><\/h3>\n

Vineeth:<\/b> The transformation has been significant:<\/span><\/p>\n