{"id":23931,"date":"2025-08-29T11:51:19","date_gmt":"2025-08-29T06:21:19","guid":{"rendered":"https:\/\/blog.razorpay.in\/blog\/?p=23931"},"modified":"2025-09-19T14:48:12","modified_gmt":"2025-09-19T09:18:12","slug":"from-friction-to-growth-how-razorpay-powers-high-aov-card-payments","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/from-friction-to-growth-how-razorpay-powers-high-aov-card-payments\/","title":{"rendered":"From Friction to Growth: How Razorpay Powers High-AOV Card Payments"},"content":{"rendered":"

Founded with a bold yet simple mission, to offer medicine-alternatives through beverages –<\/span> Hugg Beverages<\/span><\/a> champions the mantra: \u201cFood is medicine.\u201d Founded by two innovative siblings, Harsh and Tanvi Doshi, the brand forswears tablets and tablets\u2019 side effects, instead delivering digestive relief using natural, effective ingredients that work.<\/span><\/p>\n

Each of Hugg\u2019s formulations is rooted in 100% real, time-tested ingredients, from sweet potato syrup to licorice and kalonji, blending traditional wisdom with modern wellness. Their offering isn\u2019t just a drink – it\u2019s a path to relief.\u00a0<\/span><\/p>\n

As a prepaid-first digital brand,<\/span> Hugg Beverages<\/span><\/a> has built its business around customer trust and seamless online transactions.\u00a0<\/span><\/p>\n

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Over the years, their payment mix has shifted dramatically: from credit cards to UPI adoption. For premium transactions, credit cards remain the primary mode of payment. Customers, especially older adults, prefer using their cards for large purchases, seeking the assurance of safety and convenience.<\/span><\/p>\n

What Stood in the Way<\/b><\/h3>\n

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High-value card transactions are sensitive. Even a single failed payment erodes trust and risks losing a customer. The business needed a partner that could ensure:<\/span><\/p>\n