{"id":23926,"date":"2025-09-01T06:00:42","date_gmt":"2025-09-01T00:30:42","guid":{"rendered":"https:\/\/blog.razorpay.in\/blog\/?p=23926"},"modified":"2025-08-30T11:41:37","modified_gmt":"2025-08-30T06:11:37","slug":"enable-snapmint-buy-now-pay-later-on-razorpay-checkout","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/enable-snapmint-buy-now-pay-later-on-razorpay-checkout\/","title":{"rendered":"Snapmint&#8217;s Buy Now Pay Later is Now Available on Razorpay Checkout"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Razorpay, India&#8217;s leading full-stack financial solutions company, is excited to announce that the powerful Snapmint Buy Now Pay Later option is now available on Razorpay Checkout. This collaboration marks a significant leap forward in our mission to democratize financial access, empowering millions of Indian consumers to make higher-value online purchases more accessible than ever.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e137be52904\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e137be52904\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/razorpay.com\/blog\/enable-snapmint-buy-now-pay-later-on-razorpay-checkout\/#About_Snapmint\" >About Snapmint<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/razorpay.com\/blog\/enable-snapmint-buy-now-pay-later-on-razorpay-checkout\/#The_Future_of_Flexible_Payments_is_Here\" >The Future of Flexible Payments is Here<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/razorpay.com\/blog\/enable-snapmint-buy-now-pay-later-on-razorpay-checkout\/#How_it_Works_Simple_and_Secure\" >How it Works: Simple and Secure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/razorpay.com\/blog\/enable-snapmint-buy-now-pay-later-on-razorpay-checkout\/#What_This_Means_for_Your_Business_Driving_Growth_and_Conversions\" >What This Means for Your Business: Driving Growth and Conversions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/razorpay.com\/blog\/enable-snapmint-buy-now-pay-later-on-razorpay-checkout\/#How_to_Enable_Snapmint_on_Your_Checkout\" >How to Enable Snapmint on Your Checkout<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/razorpay.com\/blog\/enable-snapmint-buy-now-pay-later-on-razorpay-checkout\/#Get_Ready_Snapmint_Buy_Now_Pay_Later_is_Live\" >Get Ready: Snapmint Buy Now Pay Later is Live!<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"About_Snapmint\"><\/span><span style=\"font-weight: 400;\">About Snapmint<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.snapmintbusiness.com\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\"><strong>Snapmint<\/strong><\/span><\/a><span style=\"font-weight: 400;\"> is India\u2019s leading Buy Now, Pay Later (BNPL) platform, making shopping more affordable and accessible through its 0% interest, cardless EMI solution. Founded in 2017, Snapmint has enabled over 50 million users across 2,600+ cities to split their payments into easy EMIs &#8211;\u00a0 without needing a credit card or lengthy paperwork.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The platform solves two major consumer pain points: lack of access to formal credit and high checkout drop-offs due to affordability constraints. With Snapmint, users enjoy instant approval, zero hidden fees, and a frictionless experience both online and in-store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For brands and merchants, Snapmint acts as a powerful growth lever:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> 10\u201312% increase in conversions<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> ~25% boost in Average Order Value (AOV)<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> 1\u20132% RTO on Snapmint Orders<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> 8\u201310% repeat customer rate<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Additionally, brands benefit from premium features such as:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> White-labeled EMI solutions that retain brand identity<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Widget 2.0 for faster checkout<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Visibility on the Snapmint EMI Store, driving new customer acquisition<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Trusted by 1,200+ leading eCommerce, D2C and retail brands like Meesho, Titan, Mokobara, Ixigo, Hyphen, BoAt; Snapmint is reshaping how India shops &#8211; making affordability a catalyst for business growth.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Future_of_Flexible_Payments_is_Here\"><\/span><span style=\"font-weight: 400;\">The Future of Flexible Payments is Here<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The Snapmint Buy Now, Pay Later integration addresses two distinct consumer needs. For a vast segment of Indian consumers, especially Gen Z and those in Tier 2-5 cities, it removes barriers caused by limited access to traditional credit. For many others, it\u2019s simply a preferred way to pay, offering the convenience and peace of mind that come with flexible payment options. With Razorpay Checkout and Snapmint, your customers can now seamlessly split their payments into easy monthly installments without the prerequisite of a credit card.<\/span><\/p>\n<p><em>Related Read- <a href=\"https:\/\/razorpay.com\/docs\/payments\/payment-methods\/emi\/cardless-emi\/snapmint\/\" target=\"_blank\" rel=\"noopener\">About Snapmint Cardless EMI<\/a><\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_it_Works_Simple_and_Secure\"><\/span><span style=\"font-weight: 400;\">How it Works: Simple and Secure<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Once activated on your checkout, Snapmint EMI will appear as a convenient payment option for your customers. Eligible shoppers can select their preferred EMI plan and will be guided through a simple and secure process to complete their purchase without needing a credit card.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Razorpay maintains its industry-leading standards of data security throughout this integration, ensuring all data is encrypted and compliant with relevant regulations. Businesses will also have access to detailed analytics in their Razorpay dashboard to track the performance of Snapmint EMI transactions.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_This_Means_for_Your_Business_Driving_Growth_and_Conversions\"><\/span><span style=\"font-weight: 400;\">What This Means for Your Business: Driving Growth and Conversions<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Increased Conversion Rates: <\/b><span style=\"font-weight: 400;\">Experience a significant boost in conversions, especially for higher-value items.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Expanded Customer Reach:<\/b><span style=\"font-weight: 400;\"> Tap into a massive, underserved market of Gen Z and Tier 2-5 customers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Higher Average Order Values (AOV): <\/b><span style=\"font-weight: 400;\">Empower customers to complete larger purchases by paying in installments.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Seamless Integration: <\/b><span style=\"font-weight: 400;\">Enabling Snapmint is straightforward for existing Razorpay users and requires no additional integration costs.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Enable_Snapmint_on_Your_Checkout\"><\/span><span style=\"font-weight: 400;\">How to Enable Snapmint on Your Checkout<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Getting Snapmint up and running on your Razorpay Checkout is a straightforward process. Here\u2019s how you can get started:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Prerequisites:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u2705 Have a Snapmint account<br \/>\n<\/span><span style=\"font-weight: 400;\">\u2705 Snapmint production API credentials (Merchant ID, Key, and Token)<br \/>\n<\/span><span style=\"font-weight: 400;\">\u2705 Have a Razorpay account<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Express Your Interest\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Snapmint Cardless EMI is now available to add to your store. This feature is available by request, and the first step is to let us know you\u2019re interested!\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a style=\"border-radius: 3px; background: #13418F; padding: 15px; font-weight: 600; cursor: pointer; text-decoration: none; color: white;\" href=\"https:\/\/razorpay.typeform.com\/to\/aatltlX0?utm_source=xxxxx&amp;utm_medium=xxxxx&amp;utm_campaign=xxxxx#uid=xxxxx\" target=\"_blank\" rel=\"noopener nofollow\">Click here<\/a><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Get_Ready_Snapmint_Buy_Now_Pay_Later_is_Live\"><\/span><span style=\"font-weight: 400;\">Get Ready: Snapmint Buy Now Pay Later is Live!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Not yet on Razorpay Magic Checkout? Don&#8217;t miss out!<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Snapmint EMI is available through Razorpay Checkout. If you haven&#8217;t enabled Magic Checkout yet, now is the perfect time to ensure you&#8217;re ready to offer this powerful EMI option.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a style=\"border-radius: 3px; background: #13418F; padding: 15px; font-weight: 600; cursor: pointer; text-decoration: none; color: white;\" href=\"https:\/\/razorpay.typeform.com\/to\/Zuozx1fN?utm_source=google&amp;utm_medium=blog&amp;utm_campaign=Snapmint+%3C%3E+Magic\" target=\"_blank\" rel=\"noopener nofollow\">Get Magic Checkout<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integrate Snapmint&#8217;s Buy Now Pay Later on Razorpay Checkout. Offer customers flexible, cardless EMI to boost conversions, increase AOV &#038; grow your business.<\/p>\n","protected":false},"author":87,"featured_media":23927,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[71,637],"tags":[519,11,638],"class_list":{"0":"post-23926","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-featured","8":"category-magic-checkout-product-updates","9":"tag-feature-focus","10":"tag-featured","11":"tag-magic-checkout-product-updates"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/23926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/87"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=23926"}],"version-history":[{"count":2,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/23926\/revisions"}],"predecessor-version":[{"id":23929,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/23926\/revisions\/23929"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/23927"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=23926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=23926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=23926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}