As INDmoney expanded into new product verticals, they needed a <\/span>payments infrastructure that could match their speed of innovation<\/b>\u2014while remaining compliant, intelligent, and always-on.<\/span><\/p>\n <\/span><\/li>\n <\/span><\/li>\n <\/span><\/li>\n INDmoney\u2019s vision to offer a one-stop financial suite meant tackling complex payment and compliance challenges\u2014across both consumer-facing experiences and backend infrastructure.<\/span><\/p>\n Whether it\u2019s investing \u20b91 lakh into a mutual fund or stocks , users expect instant clarity and trust. But legacy infrastructure often led to <\/span>stuck payments<\/b>, retries, and anxious calls to support. Even a few dropped transactions in wealth can break user trust.<\/span><\/p>\n For mutual funds, missing the SEBI reporting window means the user receives a <\/span>next-day NAV<\/b>\u2014resulting in poor experience and potentially unfavorable investment outcomes. INDmoney needed tightly timed reporting workflows to ensure <\/span>T+0 NAV capture<\/b>.<\/span><\/p>\n When INDmoney launched sachet SIPs using UPI Autopay in 2022, the ecosystem was still immature. Autopay <\/span>debit success rates hovered around 65%<\/b>, driven by cryptic failures and PSP mismatches\u2014making SIPs unreliable.<\/span><\/p>\n Events like <\/span>Mahurat Trading, Union Budget Days<\/b>, and <\/span>Election Result spikes<\/b> increased transaction volumes by <\/span>5\u20136\u00d7<\/b>. Without pre-scaling, this could overload systems and lead to high-value failures during critical market windows.<\/span><\/p>\n Razorpay has worked hand-in-hand with INDmoney to power the financial rails of every new product launch, from mutual funds to insurance to international investing.<\/span><\/p>\n When INDmoney first launched, payment conversion hovered at <\/span>~45%<\/b>. By <\/span>mapping failure codes<\/b>, surfacing actionable errors to users (e.g., change UPI handle, retry bank), and guiding them to alternate methods, Razorpay helped lift conversion to <\/span>80\u201385%<\/b>.<\/span><\/p>\n In 2022, INDmoney launched its sachet investment product using <\/span>UPI Autopay<\/b>. While debit failures plagued the initial rollout, Razorpay\u2019s tech team collaborated with INDmoney to <\/span>trace every failure code<\/b>, optimize partner integrations, and raise success rates to <\/span>85%+<\/b>\u2014well above the current industry average.<\/span><\/p>\n To ensure investors always received <\/span>same-day NAVs<\/b>, Razorpay built a <\/span>custom reporting schedule<\/b> aligned with BSE’s mutual fund systems\u2014helping INDmoney stay compliant and enhance investor outcomes.<\/span><\/p>\n INDmoney required instant fund movement. Razorpay enabled a <\/span>custom PG instant settlement flow <\/b>to settle incoming user funds directly to the destination account via partner banks\u2014without delays or manual ops.<\/span><\/p>\n Razorpay worked proactively ahead of high-traffic events\u2014like Mahurat Trading or Budget Day\u2014to scale up INDmoney\u2019s infrastructure based on projected traffic. These <\/span>preventive actions ensured zero infra failures<\/b> even at 5\u20136\u00d7 baseline volumes.<\/span><\/p>\n \u201cDuring surges, Razorpay never waits for failure. They plan infra scale ahead of time\u2014so our users see zero friction even on our busiest days.\u201d<\/span><\/i><\/p>\n As INDmoney continues its journey toward becoming India\u2019s most comprehensive wealth platform, it\u2019s deepening its partnership with Razorpay to support new use cases\u2014like bill payments, T+0 investment workflows, and deeper analytics around payment method performance. Whether it’s launching next-gen products or maintaining investor trust during market spikes, Razorpay remains at the heart of INDmoney\u2019s financial infrastructure.<\/span><\/p>\n Together, they\u2019re not just enabling transactions\u2014they\u2019re shaping what a digital-first investment journey should feel like.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" About INDmoney: Building a Full-Stack Financial Superapp INDmoney is one of India\u2019s leading wealth tech platforms, helping users invest, save, insure, and borrow\u2014all through a unified app. What began as a mission to recommend commission-free financial products has now evolved into a comprehensive financial operating system. From U.S. stocks and mutual funds to Indian equities,<\/p>\n","protected":false},"author":129,"featured_media":23837,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[498],"tags":[1100,480,674,93,90,1101],"class_list":{"0":"post-23836","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-upi","8":"tag-ind-money","9":"tag-investment","10":"tag-razorpay-upi","11":"tag-upi","12":"tag-upi-autopay","13":"tag-wealth-tech"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/23836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/129"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=23836"}],"version-history":[{"count":2,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/23836\/revisions"}],"predecessor-version":[{"id":23918,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/23836\/revisions\/23918"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/23837"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=23836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=23836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=23836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2025\/08\/img2.png\")
<\/p>\nINDmoney\u2019s Razorpay Stack at a Glance<\/b><\/h2>\n
![\"\"](\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2025\/08\/img3.png\")
<\/p>\n\n
\n<\/b> \u2192 Grew from 45% to 80\u201385% by surfacing failure reasons and guiding retry paths<\/span><\/p>\n
\n<\/b> \u2192 Above industry average, driven by deep error analysis and iterative fixes<\/span><\/p>\n
\n<\/b> \u2192 Razorpay Route ensures compliant settlement to partner accounts (not INDmoney) across US Stocks, insurance, FD, and advisory use cases<\/span><\/p>\n
\n<\/b> \u2192 Razorpay tailored reporting times to meet SEBI cutoffs, ensuring same-day NAV for investors<\/span><\/li>\n<\/ul>\nThe Challenge: Scaling Seamless Wealth Journeys Without Payment Anxiety<\/b><\/h2>\n
Friction in Wealth Is Fatal<\/b><\/h3>\n
Delayed NAVs Hurt Investor Outcomes<\/b><\/h3>\n
Recurring Investments Were Breaking<\/b><\/h3>\n
Scaling for Surge Events<\/b><\/h3>\n
The Solution: Custom-Built Payment Infrastructure, Embedded Across Every Product<\/b><\/h2>\n
2\u00d7 Conversion Improvement with Error Mapping & Retry Paths<\/b><\/h3>\n
UPI Autopay Built to Scale SIPs Reliably<\/b><\/h3>\n
NAV-Aligned Mutual Fund Reporting<\/b><\/h3>\n
Real-Time Settlement Infrastructure for Stocks<\/b><\/h3>\n
Surge-Ready Infrastructure for Market Events<\/b><\/h3>\n
What\u2019s Next: Expanding Across Financial Touchpoints, with Razorpay at the Core<\/b><\/h2>\n