{"id":23391,"date":"2025-06-30T23:56:15","date_gmt":"2025-06-30T18:26:15","guid":{"rendered":"https:\/\/blog.razorpay.in\/blog\/?p=23391"},"modified":"2025-09-19T14:49:03","modified_gmt":"2025-09-19T09:19:03","slug":"how-razorpays-card-stack-fixed-checkout-errors-and-boosted-every-pair-sold","status":"publish","type":"post","link":"https:\/\/razorpay.com\/blog\/how-razorpays-card-stack-fixed-checkout-errors-and-boosted-every-pair-sold\/","title":{"rendered":"How Razorpay\u2019s Card Stack Fixed Checkout Errors and Boosted Every Pair Sold"},"content":{"rendered":"<p><span style=\"font-weight: 400\"><a href=\"https:\/\/pantproject.com\/\" rel=\"nofollow noopener\" target=\"_blank\">The Pant Project <\/a>is India&#8217;s go-to D2C brand for both custom-made pants and ready-to-wear pants &#8211; designed to fit your style, size, and screen. With a digital-first model and an average order value (AOV) of Rs. 4,000+, the brand relies heavily on seamless online experiences to convert curious visitors into loyal customers.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In a category where touch and trial aren\u2019t possible, <\/span><b>trust, speed, and payment ease<\/b><span style=\"font-weight: 400\"> become part of the product itself.<\/span><\/p>\n<h2><b>Tackling Friction in High-AOV D2C Payments<\/b><\/h2>\n<p><span style=\"font-weight: 400\">The Pant Project was born online &#8211; with nearly <\/span><b>70% of its orders paid via cards<\/b><span style=\"font-weight: 400\">. While high-value transactions (Rs 2,000 &#8211; Rs 8,000+) are a regular occurrence, they bring along their own set of risks:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Customer hesitation<\/b><span style=\"font-weight: 400\"> while purchasing from a new brand<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Drop-offs due to payment friction<\/b><span style=\"font-weight: 400\"> at the final step<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A need for <\/span><b>robust fraud prevention and secure checkout<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">With most shoppers paying by card and many being first-time buyers, The Pant Project needed more than just a gateway &#8211; it needed a partner that could turn checkout into a trust-building moment.<\/span><\/p>\n<h2><b>Why Razorpay<\/b><\/h2>\n<p><span style=\"font-weight: 400\">From day one, The Pant Project trusted Razorpay as its payment partner.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-23395\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2025\/06\/Quote-2-Pant-Project-1.png\" alt=\"\" width=\"2160\" height=\"902\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/06\/Quote-2-Pant-Project-1.png 2160w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/06\/Quote-2-Pant-Project-1-300x125.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/06\/Quote-2-Pant-Project-1-1024x428.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/06\/Quote-2-Pant-Project-1-768x321.png 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/06\/Quote-2-Pant-Project-1-1536x641.png 1536w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/06\/Quote-2-Pant-Project-1-2048x855.png 2048w\" sizes=\"auto, (max-width: 2160px) 100vw, 2160px\" \/><\/p>\n<p><span style=\"font-weight: 400\">What stood out?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A platform built to <\/span><b>handle scale and high volume<\/b><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Competitive pricing for early-stage brands<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Checkout flows designed for <\/span><b>speed and security<\/b><\/li>\n<\/ul>\n<h2><b>Card Payments That Convert<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-23396\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2025\/06\/Numbers-5.png\" alt=\"\" width=\"1620\" height=\"596\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/06\/Numbers-5.png 1620w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/06\/Numbers-5-300x110.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/06\/Numbers-5-1024x377.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/06\/Numbers-5-768x283.png 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/06\/Numbers-5-1536x565.png 1536w\" sizes=\"auto, (max-width: 1620px) 100vw, 1620px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Razorpay\u2019s advanced Card Stack features are tailored for growing D2C brands like The Pant Project &#8211; eliminating common customer errors, reducing friction, and delivering a seamless, high-conversion checkout experience. It was the right solution at the right time &#8211; solving all the checkout challenges.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-23397 size-full\" src=\"https:\/\/d6xcmfyh68wv8.cloudfront.net\/blog-content\/uploads\/2025\/06\/Numbers-7-e1751308356215.png\" alt=\"\" width=\"1620\" height=\"1460\" srcset=\"https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/06\/Numbers-7-e1751308356215.png 1620w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/06\/Numbers-7-e1751308356215-300x270.png 300w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/06\/Numbers-7-e1751308356215-1024x923.png 1024w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/06\/Numbers-7-e1751308356215-768x692.png 768w, https:\/\/blog.razorpay.in\/wp-content\/uploads\/2025\/06\/Numbers-7-e1751308356215-1536x1384.png 1536w\" sizes=\"auto, (max-width: 1620px) 100vw, 1620px\" \/><\/p>\n<blockquote><p><i><span style=\"font-weight: 400\">\u201cThese features changed the game for us. They might look small on the surface, but they\u2019ve made a massive difference &#8211; our checkout feels smoother, there is a realized GMV uptick with more successful transactions and reduced drop offs; and customers feel instantly more confident buying from us.\u201d &#8211; <\/span><\/i><span style=\"font-weight: 400\">Dhruv Toshniwal, Co-founder &amp; CEO<\/span><\/p><\/blockquote>\n<h2><b>Security, Built In<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Customers spending Rs 8,000+ on a new brand want <\/span><b>reassurance<\/b><span style=\"font-weight: 400\">. With Razorpay, The Pant Project offers:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>End-to-end encryption<\/b><span style=\"font-weight: 400\"> for secure transactions<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Faster resolution support<\/b><span style=\"font-weight: 400\"> in case of disputes<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Familiar and trusted Razorpay branding<\/b><span style=\"font-weight: 400\"> at checkout<\/span><\/li>\n<\/ul>\n<blockquote><p><i><span style=\"font-weight: 400\">\u201cKnowing Razorpay is behind the checkout gives customers added comfort &#8211; especially when they\u2019re ordering for the first time.\u201d\u00a0<\/span><\/i><\/p><\/blockquote>\n<h2><b>A Seamless Partnership<\/b><\/h2>\n<p><span style=\"font-weight: 400\">From onboarding to scaling, the Razorpay experience has been smooth:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Quick setup and integration<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Responsive customer support<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Dedicated relationship management<\/span><\/li>\n<\/ul>\n<blockquote><p><i><span style=\"font-weight: 400\">\u201cWe\u2019ve never had to worry about payments &#8211; Razorpay takes care of it all in the background.\u201d\u00a0<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400\">With Razorpay, The Pant Project didn\u2019t just streamline payments &#8211; it transformed checkout into a conversion engine. By eliminating customer errors, enabling smarter card flows, and delivering a frictionless experience, Razorpay\u2019s Card Stack became more than a stack &#8211; it became a growth lever. For a brand built on precision and trust, the partnership was the perfect fit.<\/span><\/p>\n<p><span style=\"font-size: 19px\">So, what are you waiting for? <\/span><a href=\"https:\/\/razorpay.typeform.com\/savethecard?utm_medium=xxxxx&amp;typeform-source=razorpay.com#mid=xxxxx\">Get started with Razorpay.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Pant Project is India&#8217;s go-to D2C brand for both custom-made pants and ready-to-wear pants &#8211; designed to fit your style, size, and screen. With a digital-first model and an average order value (AOV) of Rs. 4,000+, the brand relies heavily on seamless online experiences to convert curious visitors into loyal customers. In a category<\/p>\n","protected":false},"author":150,"featured_media":23394,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[26],"tags":[84,781],"class_list":{"0":"post-23391","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-payments","8":"tag-cards","9":"tag-razorpay-cards"},"_links":{"self":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/23391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/users\/150"}],"replies":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/comments?post=23391"}],"version-history":[{"count":4,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/23391\/revisions"}],"predecessor-version":[{"id":24090,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/posts\/23391\/revisions\/24090"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media\/23394"}],"wp:attachment":[{"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/media?parent=23391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/categories?post=23391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/razorpay.com\/blog\/wp-json\/wp\/v2\/tags?post=23391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}